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An Introduction to Domain Driven Design for Product Managers

by r4isstatic on Oct 14, 2011

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A presentation to the BBC Product Management community, introducing the concepts, processes and techniques of Domain Driven Design, including Domain Modelling and URL design. Also talks briefly about ...

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An Introduction to Domain Driven Design for Product Managers Presentation Transcript

DOMAIN DRIVEN DESIGN AND THE SEMANTIC WEB AT THE BBCDATE SPEAKERS 14/10/2011 PAUL RISSEN, JAMES HOWARD, SILVER OLIVER

THE GOOD OLD DAYS?TOO MANY MANUALLY MANAGED PAGES

CLEAR YOUR MINDWHAT IS DOMAIN DRIVEN DESIGN, ANYWAY?

GET INSIDE THE HEADS OF YOUR USERSUSER RESEARCH - TALK AND SKETCH OUT HOW THEY SEE THE WORLD

USE THEIR LANGUAGEWELL, PERHAPS NOT ALL THEIR LANGUAGE...

ASK QUESTIONSNEVER STOP TRYING TO UNDERSTAND THE DOMAIN

GET THE BALANCE RIGHTCOMPLEXITY BEHIND THE SCENES, SIMPLICITY UP FRONT

THINGS, NOT PAGESPEOPLE DON’T CARE ABOUT THE DOCUMENTS

IT’S THE LINKS THAT MATTER“EVERYTHING IS DEEPLY INTERTWINGLED” - TED NELSON

AN EXAMPLE - THE FOOTBALL DOMAIN

COMPETITION GROUP STADIUM MATCH TEAM PLAYERAN EXAMPLE - THE FOOTBALL DOMAIN

THE THINGSTHE DOMAIN OBJECTS

END OF THE LINESSOMETHING, NOTHING, OR LOTS OF THINGS

CONNECTING COMBINATIONSTHE MOST COMMON ONES

THE CONNECTIONS...BUT HOW ARE THEY CONNECTED?

READING THE RUNESSUBJECT, PREDICATE, OBJECT

THE FIRST MODELCOMMUNICATION IS THE KEY

URL DESIGNWHY YOU SHOULD CARE ABOUT URLS

URL DESIGNIT’S WHAT THE WEB WAS MADE FOR

A PAGE FOR EVERY TEAM...AND A PAGE AGGREGATING ALL TEAMS

A PAGE FOR EVERY PLAYER

A LIST OF PLAYERS FOR A TEAM

A PAGE PER THING...AND AGGREGATIONS, TOO

WHICH WIRE SHOULD YOU CUT?COOL URIS DON’T CHANGE - DESIGNING FOR THE LONG TERM

THIS ONE?HTTP://WWW.BBC.CO.UK/PROGRAMMES/B006TS0G

THIS ONE?HTTP://WWW.BBC.CO.UK/PROGRAMMES/B00X338L

THIS ONE!HTTP://WWW.BBC.CO.UK/PROGRAMMES/B00JNWLC

URL DESIGNIT’S WHAT THE WEB WAS MADE FOR

THE SEMANTIC WEBIT’S NOT THE DOCUMENTS THAT MATTER, IT’S THE THINGS THEY ARE ABOUT

THE SEMANTIC WEBSTITCHING INTO THE FABRIC OF THE WEB

- INVESTIGATE AND UNDERSTAND THE DOMAIN OF YOUR PRODUCT- A COMMON LANGUAGE BETWEEN USERS, DEVELOPERS, DESIGNERS, PRODUCT MANAGERS- A DOMAIN MODEL SHOWS YOU THE MOST IMPORTANT THINGS, AND HOW THEY’RE CONNECTED- EVERYTHING SHOULD FLOW FROM THE MODEL - DATASTORE, DESIGNS, URL SCHEMAS- ONE URL PER THING - MUST BE PERMANENT, NICE IF IT’S READABLE & HACKABLE- SEARCH ENGINES ARE YOUR LEAST ABLE USER - DESIGN FOR THEM & ACCESSIBILITY WILL RESULT- DESIGN FOR THE WEB FIRST, THEN MAKE APPROPRIATE REPRESENTATIONS FOR EACH PLATFORMIN SUMMARY, THEN...

“HOW WE MAKE WEBSITES”HTTP://WWW.BBC.CO.UK/BLOGS/RADIOLABS/2009/01/HOW_WE_MAKE_WEBSITES.SHTML“DESIGNING FOR YOUR LEAST ABLE USER”HTTP://WWW.BBC.CO.UK/BLOGS/RADIOLABS/2009/03/DESIGNING_FOR_YOUR_LEAST_ABLE.SHTMLIF YOU READ TWO THINGS AFTER THIS PRESENTATION, MAKE IT...

WHY SHOULD WE CARE ABOUT THIS?WHAT WE’RE DOING NOW...

FOUR SCREENS, TEN PRODUCTSTHE FUTURE OF MULTIPLATFORM

CONTEXTUAL NAVIGATIONNATURAL, RELEVANT WAYS AROUND OUR CONTENT

BETTER WAYS OF WORKINGWORKING ACROSS TEAMS & PLATFORMS

THE WIDER WEBPURVEYORS OF FINE INFORMATION

THANK YOUANY QUESTIONS?