Innovation Cluster for Industrial Climate Protection Technologies
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Innovation Cluster for Industrial Climate Protection Technologies Presentation Transcript

  • 1. CleanTechNRW - Innovation Cluster forIndustrial Climate Protection TechnologiesDr. Ingo Gaida & Marco CasanovaGlobal Energy Basel, SwitzerlandFebruary 22nd, 2012
  • 2. Topics Who is CleanTechNRW? How have we become what we recently are? ConclusionFußzeile | 31.07.12 | 2
  • 3. Who is CleanTechNRW?
  • 4. CleanTechNRWIntroduction CleanTechNRW | 31.07.12 | 4
  • 5. Innovation at the Edge of IndustriesIntroduction CleanTechNRW | 31.07.12 | 5
  • 6. CleanTech is a global growing Market 3.136 Mrd. € 2020#6 Quelle: Umwelttechnologie-Atlas für Deutschland 2009
  • 7. CleanTechNRW: Focus on EnergyStorage, Efficiency & Competencies ENERGY- EFFICIENCY STORAGE MÄRKTE STRATEGIE PROJECTS COMPETENCES#7
  • 8. Enabling renewable Energy usingindustrial Energy Storages#8
  • 9. Enabling CO2-neutral Buildings by usinginnovative Materials & Technology#9
  • 10. Wheel of Competencies CleanTechNRW#10
  • 11. What are our objectives?The predominant goals of the cluster are…1.Toensure supply guarantees andimprove resource- and energy efficiency2.To ensure a high living standard3.Tobenefit from fast growing globalCleanTech markets in the short and long run4.To create attractive jobs5.Tocontribute to a sustainable developmenton a global basisIntroduction CleanTechNRW | 31.07.12 | 11
  • 12. How have we become what we recently are? A co-ordinated approach taking rational & emotional aspects into account! • Stakeholder Perspective (what’s in for me?) • Teambuilding Fußzeile | 31.07.12 | 12
  • 13. How have we become what we are today? •A co-ordinated approach taking rational & emotional aspects into account! • Stakeholder Perspective (what’s in for me?) • Teambuilding Fußzeile | 31.07.12 | 13
  • 14. CleanTechNRWAspirations INTERNATIONAL TOP CLEANTECH INNOVATOR LEADER To become one of the World’s most respected and successful CleanTech Cluster TRUSTED BEST TALENT MEMBER & AND TEAMS PARTNER
  • 15. Stakeholder management throughaddressing the various target groups Target groups Key messages Targeted behavior Active support through personal commitment Opinion leaders Relevance & future potential & participation Influencers of Opinion leaders Favorable comments Active, but subtle influence DAX companies Purpose of participation Sign LOI, mark presence DAX project collaborators Know how through open innovation Motivation to give active input SME Perspectives are recognized Sign LOI, active participation Academia Third-party funds & interesting task Commitment Regional politics NRW The industry shows its colors They expose themselves & lobby Federal Government The industry moves They welcome the initiative CleanTech opinion leader We take it seriously Positive ‘word-of-mouth’ & cooperation Unions and other clusters Will to cooperate is recognized Support and openness towards cooperation Attitude leads to behaviorFußzeile | 31.07.12 | 15
  • 16. CleanTechNRWStrategy: Positioning & Communications AGENDA PRIMING SETTING FRAMING INDEXINGFußzeile | 31.07.12 | 16
  • 17. AGENDA SETTINGWho sets the issues? AGENDA SETTINGFußzeile | 31.07.12 | 17
  • 18. Agenda setting Stakeholders Key messages Targeted behavior Active support through personal commitment Opinion leaders Relevance & future potential & participation Influencers of Opinion leaders Industrial location Germany Active, but subtle influence DAX companies Purpose of participation Sign LOI, mark presence DAX project collaborators Know how through open innovation Motivation to give active input SME Perspectives are recognized Sign LOI, active participation Academia Third-party funds & interesting task Commitment Regional politics NRW The industry shows its colors They expose themselves & lobby Federal Government The industry moves They welcome the initiative CleanTech opinion leader We take it seriously Positive ‘word-of-mouth’ & cooperation Unions and other clusters Will to cooperate is recognized Support and openness towards cooperation Attitude leads to behaviorFußzeile | 31.07.12 | 18
  • 19. INDEXINGWho gives weight to the issues? AGENDA SETTING INDEXINGFußzeile | 31.07.12 | 19
  • 20. Indexing Stakeholders Key messages Targeted behavior Active support through personal commitment Opinion leaders Relevance & future potential & participation Influencers of Opinion leaders Industrial location Germany Active, but subtle influence DAX companies Purpose of participation Sign LOI, mark presence DAX project collaborators Know how through open innovation Motivation to give active input SME Perspectives are recognized Sign LOI, active participation Academia Third-party funds & interesting task Commitment Regional politics NRW The industry shows its colors They expose themselves & lobby Federal Government The industry moves They welcome the initiative CleanTech opinion leader We take it seriously Positive ‘word-of-mouth’ & cooperation Unions and other clusters Will to cooperate is recognized Support and openness towards cooperation Attitude leads to behaviorFußzeile | 31.07.12 | 20
  • 21. FRAMING: Who influences theinterpretation frame(s) AGENDA SETTING FRAMING INDEXINGFußzeile | 31.07.12 | 21
  • 22. Framing Stakeholders Key messages Targeted behavior Active support through personal commitment Opinion leaders Relevance & future potential & participation Influencers of Opinion leaders Industrial location Germany DAX companies Purpose of participation Sign LOI, mark presence DAX project collaborators Know how through open innovation Motivation to give active input SME Perspectives are recognized Sign LOI, active participation Academia Third-party funds & interesting task Commitment Regional politics NRW The industry shows its colors They expose themselves & lobby Federal Government The industry moves They welcome the initiative CleanTech opinion leader We take it seriously Positive ‘word-of-mouth’ & cooperation Unions and other clusters Will to cooperate is recognized Support and openness towards cooperation Attitude leads to behaviorFußzeile | 31.07.12 | 22
  • 23. PRIMING: Who activates the decisiveinterpretation patterns? AGENDA PRIMING SETTING FRAMING INDEXINGFußzeile | 31.07.12 | 23
  • 24. Priming Stakeholders Key messages Targeted behavior Active support through personal commitment Opinion leaders Relevance & future potential & participation Influencers of Opinion leaders Industrial location Germany Active, but subtle influence DAX companies Purpose of participation Sign LOI, mark presence DAX project collaborators Know how through open innovation Motivation to give active input SME Perspectives are recognized Sign LOI, active participation Academia Third-party funds & interesting task Commitment Regional politics NRW The industry shows its colors They expose themselves & lobby Federal Government The industry moves They welcome the initiative CleanTech opinion leader We take it seriously Positive ‘word-of-mouth’ & cooperation Unions and other clusters Will to cooperate is recognized Support and openness towards cooperation Attitude leads to behaviorFußzeile | 31.07.12 | 24
  • 25. How have we become what we are today? •A co-ordinated approach taking rational & emotional aspects into account! • Stakeholder Perspective (what’s in for me?) • Teambuilding Fußzeile | 31.07.12 | 25
  • 26. Video-Einspielung 26
  • 27. Innovation Cluster forIndustrial Climate Protection Technologies 27
  • 28. CleanTechNRW Projects ZinkStarS GILA Farming 2050 CO2nvert CleanTechNRW Energy and Heat Storage Production Network and Infrastructure Systems with significant better CO2 Footprint INNOVATIONS CleanTechNRW Renewable Energies & Material- & Ressource Energy Efficiency Energy Storage Efficiency Markets CleanTechNRW Silicon Valley for industrial Climate Protection Technologies VISION CleanTech System Solutions for Economic Growth & Climate Protection HIGHTECH-STRATEGY 2020 Germany MEGA-TRENDS Climate Change Growing Population Worldwide Ressource ScarcityIntroduction CleanTechNRW | 31.07.12 | 28