China agencyScope 2014 is research study on the trends of the Marketing Industry in China. The study also gathers data on the perception and performance trends of Creative, Digital, Media, and Marketing Services Agencies in China.
R3 Worldwide and Grupo Consultores have been doing this study since 2006 in China. In this edition, the field study was done between August 2013 to December 2013 by conducting 40 minutes to 1 hour interviews with Senior Decision Makers in China's biggest companies/organisations.
In this presentation you will get a glimpse of what are the general trends of the Marketing Services Industry in China.