Chapter18 collective action part 1Presentation Transcript
CHAPTER 18: COLLECTIVEACTION, SOCIALMOVEMENT,AND SOCIAL CHANGE
CHAPTER 18: COLLECTIVE ACTION,SOCIAL MOVEMENT,AND SOCIAL CHANGE• Collective action is a collaborative effort that takesplace in groups and diverges from the social normsof the situation.Part 1
MOVEMENT TOEND THESEXUALIZATIONOF GIRLS5
GETTING RID OFCARRIERCONTRACTS IS AWIN FORCUSTOMERS6
NO PARENTSHOULD EVERHAVE TO LOOKTHEIR CHILDREN INTHE EYES AND TELLTHEM THEIR FAMILYISNT GOODENOUGH.8
COLLECTIVE ACTION:WHAT IS IT GOOD FOR?• Crowd collective action takes place whenmembers of a group are face to face.• Mass collective action is collective action inwhich close physical proximity is not necessary,such as a letter-writing campaign.
THEORIES OF COLLECTIVEACTION• According to convergence theoryconvergence theory, collectiveaction happens when people with similar ideasand tendencies gather in the same place.This theory does not explain the inconsistency of group action: why collective actionsometimes happens under such circumstances and why it sometimes does not.
THEORIES OF COLLECTIVEACTION• According to contagion theory, collective action arisesbecause of people’s tendency to conform to thebehavior of others.This theory downplays individual agency and does not explain the inconsistency of group action.
THEORIES OF COLLECTIVE ACTION• Emergent norm theory emphasizes the influence ofleaders in promoting particular norms that members ofa group then follow.This theory doesn’t explain why particular people become leaders orwhy some actions emerge as norms within a group and others don’t.
HOW HAS SOCIAL CHANGE AFFECTED YOUR LIFE?BE SPECIFIC- WHAT CHANGES? HOW?14
IDENTITY• In order to explain who we are as individuals, we tendto talk about different groups we are in. What makeseach of us unique is the particular combination ofgroups with which we identify.
16Identity:The Danger of a Single Storyhttp://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single
HOW TO MAKE A DIFFERENCEhttp://www.ted.com/talks/dave_meslin_the_antidote_to_apathy.html