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TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
TPC Books Top Tips - Book Trailer Production Services
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TPC Books Top Tips - Book Trailer Production Services

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On the fence as to whether or not you should invest in a book video or book trailer? Check out this informative presentation before you make your final decision!

On the fence as to whether or not you should invest in a book video or book trailer? Check out this informative presentation before you make your final decision!

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  • 1. TPC BOOKS TOP 10 DIY BOOK MARKETING TOOLS OMAR LUQMAAN-HARRIS PARTNER – THE PANTHEON COLLECTIVE WWW.PANTHEONCOLLECTIVE.COM WWW.FACEBOOK.COM/TPCMARKETING
  • 2. FOREWORD <ul><li>Welcome to TPC Books Inaugural Top 10 D o I t Y ourself Book Marketing Tools of 2010! </li></ul><ul><li>We compiled this list because our mission is to empower and inspire (aspiring) authors like you to take control of your publishing destiny and make your dream come true! </li></ul><ul><li>This list, while not exhaustive, is the result of our trial and error from publishing two novels in 12 months. </li></ul><ul><li>Also, don’t get too wrapped up in the order. The point is you need to be doing all these things and more to get your book out there! </li></ul>The Pantheon Collective is (from left) James W. Lewis, Omar Luqmaan-Harris, And Stephanie Casher
  • 3. WHAT THIS IS ALL ABOUT <ul><li>Saving you time </li></ul><ul><li>Saving you money </li></ul><ul><li>So you don’t repeat our mistakes </li></ul><ul><li>So you spend your time and money on things that move books </li></ul><ul><li>So you can be wildly successful </li></ul><ul><li>And help someone else like we’re helping you! </li></ul>
  • 4. THE LIST
  • 5. # 3 BOOK TRAILER PRODUCTION SERVICES “ IMAGINATION IS EVERYTHING. IT IS THE PREVIEW OF LIFE&apos;S COMING ATTRACTIONS.” ~ ALBERT EINSTEIN
  • 6. WELCOME TO THE AGE OF VIDEO SHARING
  • 7. THOUGHT YOUTUBE WAS THE ONLY VIDEO SHARING SITE?
  • 8. 71% OF INTERNET USERS VISIT VIDEO SHARING SITES 48 hours of video are posted on YouTube &amp;quot;every minute. And since 2005 the number of visits to the site has grown from 8 million views a day to over 3 billion per day&amp;quot; in 2011.&amp;quot; YouTube gets more than 200 million views a day via mobile connections.
  • 9. VIDEO SHARING SITE OVERVIEW (FROM HTTP://VIDEO-SHARE-REVIEW.TOPTENREVIEWS.COM /) <ul><li>Video share websites are changing the way we view media and the media we view. On the Internet, amateur producers can share their videos with thousands of viewers and average people can steal the limelight from Hollywood stars. </li></ul><ul><li>Whether you’re looking for a clip of your favorite movie, an important newscast, a how–to video or just some good entertainment, you’ll find it on the Internet. Video share sites make it easy to browse, find and watch your favorite streaming video. </li></ul><ul><li>You can become a celebrity or famous producer overnight. Video share sites offer the tools and resources producers need to create and upload videos. You can access helpful articles and editing tools. Some sites allow you to post your videos for everyone to view or keep them private. </li></ul>
  • 10. A BOOK TRAILER IS …(FROM WIKIPEDIA) <ul><li>A now ubiquitous term for a video advertisement for a book which employs techniques similar to those of movie trailers. They are circulated on television and online in most common digital video formats. </li></ul>
  • 11. A BOOK TRAILER IS NOT… <ul><li>A marketing tactic that can be directly tracked to book sales. It is just another way to engage your target audience and should not dominate your marketing mix in cost or focus. </li></ul>
  • 12. GOOD BOOK TRAILERS CREATE: <ul><li>Brand awareness </li></ul><ul><li>Interest </li></ul><ul><li>Buzz </li></ul><ul><li>Target audience engagement </li></ul><ul><li>Anticipation </li></ul><ul><li>Excitement </li></ul>
  • 13. BAD BOOK TRAILERS CREATE: <ul><li>Fatigue </li></ul><ul><li>Irritation </li></ul><ul><li>Stomach upset </li></ul><ul><li>Projectile vomiting </li></ul><ul><li>Headaches </li></ul><ul><li>Boredom </li></ul><ul><li>Apathy </li></ul>
  • 14. GOOD QUESTIONS (FROM NOVEL HELP WWW.NOVELHELP.COM ) <ul><li>1. Does a trailer make you look like a self-published author?  Does it make you look too ‘Indie?’ </li></ul><ul><li>2. What tools are necessary to create a trailer? </li></ul><ul><li>3. What sources of audio and video are available? </li></ul><ul><li>4. How much does it cost to produce a video trailer? </li></ul><ul><li>5. How do you distribute the trailer and get people to see it? </li></ul><ul><li>and, my very favorite question, </li></ul><ul><li>6. Does a book trailer sell books? </li></ul>
  • 15. WHAT DOES A SELF-PUBLISHED AUTHOR LOOK LIKE? <ul><li>Low quality book cover </li></ul><ul><li>Poorly edited book </li></ul><ul><li>No marketing strategy or platform </li></ul><ul><li>No resources to invest in promotion </li></ul><ul><li>No placement on online book retailer sites </li></ul><ul><li>No blog </li></ul><ul><li>No website </li></ul><ul><li>No social media presence </li></ul><ul><li>No engagement with readers on online reader communities </li></ul>If this is you, a book trailer is the least of your worries
  • 16. PRODUCING A BOOK TRAILER…THE DIY WAY (COMPILED BY JENNIFER MARQUIS) <ul><li>Here’s what you need: </li></ul><ul><li>A computer </li></ul><ul><li>Editing software (imovie, powervideomaker) </li></ul><ul><li>A digital camera (and/or digital video camera) </li></ul><ul><li>Access to stock photos and/or stock video </li></ul><ul><li>Access to music/stock music/sound effects </li></ul><ul><li>The ability to create titles, transitions, voice-overs </li></ul><ul><li>Script formatting software (optional) and blank storyboards (optional) </li></ul><ul><li>Further training? </li></ul>
  • 17. UNLESS YOU ARE ALREADY A VIDEO WHIZ, THIS APPROACH WILL GET YOU… <ul><li>A run-of the mill slideshow presentation with image and audio that is sure to get lost in the clutter of the thousands of book trailers being uploaded each day… </li></ul>
  • 18. PRODUCING A BOOK TRAILER…THE TPC WAY <ul><li>Here’s what you need: </li></ul><ul><li>A high-quality, finished and polished product </li></ul><ul><li>A marketing plan that identifies your positioning, key messages, and target audience </li></ul><ul><li>Funds to invest </li></ul><ul><li>A script adapted from a section of your novel </li></ul><ul><li>A production partner you contract to produce your book trailer </li></ul>
  • 19. PRODUCTION PARTNER SELECTION CRITERIA <ul><li>There are many book trailer production companies out there and more popping up each month, here are 5 things you need to know before signing on the dotted line: </li></ul><ul><li>Experience: have they produced book trailers or videos in the past </li></ul><ul><li>Expense: what are their pricing options? How flexible are they with your budget </li></ul><ul><li>Excitement: are they animated about the opportunity to produce your book video? Do they share your creative vision? </li></ul><ul><li>Engagement: do they help you post your video to relevant video sharing sites and monitor activity? </li></ul><ul><li>Efficiency: book video production is all about time management. Do they have a production schedule and will they stick to that schedule? </li></ul>
  • 20. HOW MUCH IS TOO MUCH TO SPEND ON A BOOK TRAILER? <ul><li>If you don’t believe in yourself, then even $1 is too much to spend… </li></ul>
  • 21. AUTHOR FOCUSED BOOK TRAILER SHARING /VIEWING SITES (LOGOS ARE LINKED)
  • 22. MORE GOOD VIDEO SHARING SITES (LOGOS ARE LINKED)
  • 23. 3 MOMENTS WHEN YOU SHOULD CONSIDER INVESTING IN A BOOK VIDEO OR BOOK TRAILER <ul><li>Launch: You are trying to build awareness for your book in a creative way </li></ul><ul><li>Lagging: Your book sales have hit a plateau and you are looking to expand your audience </li></ul><ul><li>Lists: Your book has won an award or made it onto bestseller lists and you want to drive this momentum </li></ul>
  • 24. TPC RECOMMENDS BOOK TRAILERS… “ Video is central to our social media strategy. We have produced trailers for three of our books and seen the impact in sales from this tactic.”
  • 25. TPC’S BOOK TRAILER PRODUCER <ul><li>Produced the Award Winning trailer for Sellout by James W. Lewis </li></ul><ul><li>Produced the book trailer for One Blood by Qwantu Amaru </li></ul>
  • 26. SOME BOOK TRAILER PRODUCERS TO INVESTIGATE <ul><li>OneTrue Media (DIY) </li></ul><ul><li>Animoto (DIY) </li></ul><ul><li>Circle of Seven Productions </li></ul><ul><li>Turn Here </li></ul><ul><li>Vidlit </li></ul>
  • 27. WHY YOU NEED TO PRODUCE A BOOK TRAILER <ul><li>Because in the age of social media you need to give people something they can hear and see as well as read to make them put up their hard-earned money on your book </li></ul>
  • 28. THE WINNERS
  • 29. TUNE IN NEXT WEEK! #2 SOCIAL MEDIA OPTIMIZATION

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