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TPC Books Top 10 DIY Best Blogging Platforms
 

TPC Books Top 10 DIY Best Blogging Platforms

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So you've got your website built, prepared your SEO strategy and now need to create a blog to create a lasting connection with your core audience and tell your story. To find out the best blogging ...

So you've got your website built, prepared your SEO strategy and now need to create a blog to create a lasting connection with your core audience and tell your story. To find out the best blogging platforms for authors look inside!

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    TPC Books Top 10 DIY Best Blogging Platforms TPC Books Top 10 DIY Best Blogging Platforms Presentation Transcript

    • TPC BOOKS TOP 10 DIY BOOK MARKETING TOOLS OF 2010 OMAR LUQMAAN-HARRIS PARTNER – THE PANTHEON COLLECTIVE WWW.PANTHEONCOLLECTIVE.COM WWW.FACEBOOK.COM/TPCMARKETING
    • FOREWORD
      • Welcome to TPC Books Inaugural Top 10 D o I t Y ourself Book Marketing Tools of 2010!
      • We compiled this list because our mission is to empower and inspire (aspiring) authors like you to take control of your publishing destiny and make your dream come true!
      • This list, while not exhaustive, is the result of our trial and error from publishing two novels in 12 months.
      • Also, don’t get too wrapped up in the order. The point is you need to be doing all these things and more to get your book out there!
      The Pantheon Collective is (from left) James W. Lewis, Omar Luqmaan-Harris, And Stephanie Casher
    • WHAT THIS IS ALL ABOUT
      • Saving you time
      • Saving you money
      • So you don’t repeat our mistakes
      • So you spend your time and money on things that move books
      • So you can be wildly successful
      • And help someone else like we’re helping you!
    • THE LIST
    • # 7 BEST BLOGGING PLATFORMS “ YOUR BLOG IS YOUR UNEDITED VERSION OF YOURSELF.” ~ LORELLE
    • A BRIEF HISTORY OF THE BLOG First blog created Term “weblog” coined Weblog shortened to blog Blogger launched Boing Boing is born AndrewSullivan.com launched Woman fired for discussing job on blog Gizmodo launched Blogads launches Gawker launches Google adsense launches Weblogs Inc founded Wonkette launches “ Blog” declared word of the year 32 Million Americans reading blogs Huffington Post launches Estimated $100 million Worth of blog ads sold in 2005 Credits: Clive Thompson, Dave Sifry
    • BLOGGING: THE WHAT’S AND WHY’S ( FROM HUBSPOT.COM )
      • What is a blog? A blog, or weblog, is a website that allows for regularly posted content or articles.
        • Blogging is Inbound Marketing
        • Blogging helps with SEO
        • Blogging helps with social news and networking sites
        • Blogging is permission centric
        • The conversation has already started… it’s time that you’re aware of it and develop a strategy for engaging in it and using it for marketing
    • BLOGGING: THE HOW’S ( FROM HUBSPOT.COM )
      • First: Find the right blog software for you.
      • Blog functionality: Make sure to use your own business URL (blog.mycompany.com), not a sub-domain of someone else’s URL (myblog.typepad.com)
      • Analytics functionality: To truly measure the success of your blog, your software should allow you to report on email and RSS subscribers over time, measure visitors and leads generated, and track search engine keyword rank over time and compared to competitors.
      • Support and expertise: If you are new to blogging, you may want your software provider to provide technical support, education and marketing expertise on how to succeed with your blog.
      • On frequency: General rule of thumb is to blog at least weekly to maintain steady readership and continue your SEO efforts.
      • Promote your blog: E - mail friends and family, replace email newsletter with blog, trade guest articles with similar blogger, promote on social media sites: digg, reddit, StumbleUpon, Facebook, LinkedIn
    • WHY BLOGS MATTER TO AN AUTHOR
      • Blogs help build a lasting connection with your audience by giving them behind the scenes access to you
      • Blogs provide a constant reason for your audience to keep coming back to your website
      • Blogs become a marketing tool to expose your audience to new writing, ideas, or contests and promotions you are running
    • WHAT TO BLOG ABOUT
      • Develop a narrative
        • What are you most passionate about?
        • What do you know a lot about?
        • What are you curious about?
        • What are your hobby’s and pastimes?
        • What are you struggling with?
        • What are (have you been) very successful with?
      • The TPC model:
        • We started our blog as an ongoing narrative about the struggles and successes of three authors trying to start their own independent publishing venture. It’s like a reality show, just in blog format…
    • BE REMARKABLE (REMEMBER, COMMENTS BOOST BLOG RATINGS)
      • Start with a memorable, catchy title i.e. “Top 10 greatest novel villains of all time.”
      • Keep it short and sweet: no one wants to read War & Peace on their computer screen.
      • Ask your readers for feedback on the subject of the blog
      • Comment on others blogs linking back to your own blog on the subject
      • If all else fails, look at twitter trending topics and blog on that!
    • TOP 2010 DIY BLOGGING TOOLS - CRITERIA
      • Self-hosted vs. Hosted (20 points)
      • Ease of Start-up (25 points)
      • Google page-ranking (30 points)
      • Options (25 points)
      • Easy website integration/migration
      • Number of templates
      • Intuitive Control panel
      • Widgets
      • Built in Analytics
      • Easy Social Media integration
    • MEET THE CONTESTANTS
      • Blogger
      • Wordpress
      • Typepad
      • Moveable Type
      • Joomla
      • Penzu
    • BUT FIRST, SOME DEFINITIONS ( FROM BASHBOSH.COM )
      • Self-hosted blog: Type of blogging platform where you download, install and maintain your whole blog yourself. This is the mostly used blogging platform for “serious” bloggers, because it allows you to easily customize and do practically anything you want.
      • Hosted blog: a type of blog that many bloggers start out with, mostly because they can create a blog quickly, easily and can do that completely for free!
      • Google page-ranking (from wikipedia): Pages that google believes are important pages receive a higher PageRank and are more likely to appear at the top of the search results.
      • Web Widget (from wikipedia): a stand-alone application that can be embedded into third party sites by any user on a page where they have rights of authorship (e.g. a webpage, blog, or profile on a social media site). Widgets allow users to turn personal content into dynamic web apps that can be shared on websites where the code can be installed.
    • NUMBER #1: BLOGGER (85 OUT OF 100)
      • Self-hosted vs. Hosted : Hosted hassle-free service (15 points)
      • Ease of Start-up: can be blogging within 5 minutes (25 points)
      • Google page-ranking: 99 out of 100 (30 points)
      • Options (15 points)
      • Easy website integration/migration
      • Number of templates
      • Intuitive Control panel
      • Widgets
      • Built in Analytics
      • Easy Social Media integration
    • NUMBER #2: WORDPRESS (94 OUT OF 100)
      • Self-hosted vs. Hosted : Either self-hosted or Hosted hassle-free service (20 points)
      • Ease of Start-up: can be blogging within 5 minutes (25 points)
      • Google page-ranking: 96 out of 100 (29 points)
      • Options (20 points)
      • Easy website integration/migration
      • Number of templates
      • Intuitive Control panel
      • Widgets
      • Built in Analytics
      • Easy Social Media integration
    • NUMBER #3: TYPEPAD (65 OUT OF 100)
      • Self-hosted vs. Hosted : Hosted (paid) service (5 points)
      • Ease of Start-up: can be blogging within 15 minutes (10 points)
      • Google page-ranking: 98 out of 100 (30 points)
      • Options (20 points)
      • Easy website integration/migration
      • Number of templates
      • Intuitive Control panel
      • Widgets
      • Built in Analytics
      • Easy Social Media integration
    • NUMBER #4: MOVEABLE TYPE (40 OUT OF 100)
      • Self-hosted vs. Hosted : Self-hosted service (requires download) (10 points)
      • Ease of Start-up: blogging within 15 minutes (10 points)
      • Google page-ranking: 70 out of 100 (10 points)
      • Options (10 points)
      • Easy website integration/migration
      • Number of templates
      • Intuitive Control panel
      • Widgets
      • Built in Analytics
      • Easy Social Media integration
    • NUMBER #5: JOOMLA (54 OUT OF 100)
      • Self-hosted vs. Hosted : Self-hosted service (requires download – 30 day free trial) (5 points)
      • Ease of Start-up: blogging within 15 minutes (10 points)
      • Google page-ranking: 97 out of 100 (29 points)
      • Options (10 points)
      • Easy website integration/migration
      • Number of templates
      • Intuitive Control panel
      • Widgets
      • Built in Analytics
      • Easy Social Media integration
    • NUMBER #6: PENZU (85 OUT OF 100)
      • Self-hosted vs. Hosted : Hosted service that puts a premium on privacy (15 points)
      • Ease of Start-up: blogging within 5 minutes (25 points)
      • Google page-ranking: 90 out of 100 (25 points)
      • Options (20 points)
      • Easy website integration/migration
      • Number of templates
      • Intuitive Control panel
      • Widgets
      • Built in Analytics
      • Easy Social Media integration
    • MEET OUR 2010 WINNER! Wordpress!
    • WHY WORDPRESS WINS
      • It’s FREE!
      • You can create a self-hosted or hosted blog
      • Very easy to start-up
      • Easy website integration
      • Tons of great template options, widgets, and support
      • Integrated stats
      • Easy social-media integration
    • ADDITIONAL RESOURCES
      • WordPress get started Guide
        • http://learn.wordpress.com/get-started/
      • 100 WordPress resources
        • http://blog.steffanantonas.com/100-killer-wordpress-resources.htm
    • THE WINNERS
    • TUNE IN NEXT WEEK! #6 BEST DIY READING COMMUNITIES