5 Things To Know About Internet Usage in Vietnam

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  • 1. 5 Things you should know about internet usage in Vietnam for 2013 2 5 Things you should know about internet usage in Vietnam for 2013
  • 2. 1. From wet-market shopper to credit-card holder, the majority of your customers are likely to be online... 3 Base: Urban users of stated category
  • 3. 2. Key Decision Makers & Influencers for household brand-purchases are predominantly online... 4 Base: Urban Key Decision Maker/Influencer for household purchase of stated category
  • 4. 3. Consumers are online every day of the week and they are not quiet... Mon Tues Weds Thurs Fri Sat Sun 67%every day 48% chatting weekly 5 48% chatting weekly 45%socially networked Base: Urban online consumers
  • 5. 4. There is a mobile revolution going on... 48% have accessed the internet via mobile phone 6 of whom 25% have looked up a product in-store 19% have price-checked a product in-store Base: Urban online consumers
  • 6. 5. Consumers are probably looking for you now... 75%say the internet helps them find out about new products 7 75%say the internet helps them find out about new products Base: Urban online consumers
  • 7. Questions worth asking for 2013... 1. Is your communication & brand engagement strategy taking online sufficiently into account? 2. Are your online assets currently building brand and product understanding effectively? 3. Are your online assets suited to the mobile revolution and are they easy to use via tablet or phone? 4. Have you considered a POS online strategy to help consumers make their choice, e.g. with QR codes? 5. Do you sufficiently understand how consumers are using the internet to engage with your brand? 8 1. Is your communication & brand engagement strategy taking online sufficiently into account? 2. Are your online assets currently building brand and product understanding effectively? 3. Are your online assets suited to the mobile revolution and are they easy to use via tablet or phone? 4. Have you considered a POS online strategy to help consumers make their choice, e.g. with QR codes? 5. Do you sufficiently understand how consumers are using the internet to engage with your brand?
  • 8. Net-gains for Brand Value And for stronger consumer engagement & intelligence. www.facebook.com/CimigoVietnam www.linkedin.com/company/cimigo 9 @cimigovietnam
  • 9. We look forward to talking with you. 10 The Voice of the Customer joewheller@cimigo.com