Social Media Campaign
OVERVIEW
CONVERSATIONAL AUDIT      Twitter 52%            News 23%            Blogs 13%            Forums 11%
MISSIONTo unite the campus community through social engagement.
TARGET AUDIENCE                                                  Student Organizations/Resources          Community Member...
GOALS        Increase interaction between on-campus        organizations/resources.        Strengthen relationship between...
CREATIVE STRATEGY               Social Media               Awareness Week               Social Spartan OTM               G...
SOCIAL MEDIA AWARENESS WEEK                                                                                Join           ...
SOCIAL SPARTAN OTM
GAMIFICATION STRATEGY
EVENT CALENDARSPARTAN PRIDEEDUCATIONAL PROGRAMSSPORTING EVENTCAMPUS INVOLVEMENT
CONTENT CALENDARTWITTERFACEBOOKSJSU TODAYYOUTUBE
ADVOCATE PROGRAM
CRISIS COMMUNICATION MAP                                                                       engage                     ...
MEASUREMENT & EVALUATION
THE TEAM                                         Carolyn Galvante                                         @CarolynGalvante...
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San Jose State University: A Strategic Social Media Campaign

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This is a final group project for my MCOM139: Strategic Social Media Planning class at SJSU. We created a social media campaign for San Jose State University.

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San Jose State University: A Strategic Social Media Campaign

  1. 1. Social Media Campaign
  2. 2. OVERVIEW
  3. 3. CONVERSATIONAL AUDIT Twitter 52% News 23% Blogs 13% Forums 11%
  4. 4. MISSIONTo unite the campus community through social engagement.
  5. 5. TARGET AUDIENCE Student Organizations/Resources Community Members/Partners Local BusinessesFaculty/Staff/Alumni Students
  6. 6. GOALS Increase interaction between on-campus organizations/resources. Strengthen relationship between campus and surrounding community Raise school spirit Increase attendence at events Generate higher positive sentiment Instill school traditions
  7. 7. CREATIVE STRATEGY Social Media Awareness Week Social Spartan OTM Gamification
  8. 8. SOCIAL MEDIA AWARENESS WEEK Join the ConversationSCHEDULE Hosted by:DATE TIME EVENT/WORKSHOP KICKOFF MIXER | ft. Keynote Speaker Michael Brito, SVP of Edelman Digital 140 | How to get your point across in 140 characters Content Counts! | Creating effective content calendars Social Media Tool Belt | Equip yourself with the essential tools for social media Michael Brito, SVP of Edelman Digital
  9. 9. SOCIAL SPARTAN OTM
  10. 10. GAMIFICATION STRATEGY
  11. 11. EVENT CALENDARSPARTAN PRIDEEDUCATIONAL PROGRAMSSPORTING EVENTCAMPUS INVOLVEMENT
  12. 12. CONTENT CALENDARTWITTERFACEBOOKSJSU TODAYYOUTUBE
  13. 13. ADVOCATE PROGRAM
  14. 14. CRISIS COMMUNICATION MAP engage privately re-directCOMMUNITY MANAGERS assess Engage In proceed Converse proceed re-direct Public? Further? COMPLIMENT SOCIAL Expertise in Can CM engage assess SPARTAN Organization? Help? privately Monitor PARTICIPANT UPSET? Conversations COMPLAINT SJSU/ Is Topic Is Engagement Positive proceed proceed EVENT Sensitive? Positive? Outcome? engage privately assess Legitimate? proceedCOMMUNITY OTHER ISSUES do not engage engage re-direct privately
  15. 15. MEASUREMENT & EVALUATION
  16. 16. THE TEAM Carolyn Galvante @CarolynGalvante Tim Winfred @PlatinumTim Quynh Nguyen @QuynhLatifah Alaura Bergado @AlauraAshleyMegan Wymer@Megan7Wymer Justin T.D. James Ryan Whitchurch @JTDJames @RyanWhitchurch

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