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Malata Sales Plan
Malata Sales Plan
Malata Sales Plan
Malata Sales Plan
Malata Sales Plan
Malata Sales Plan
Malata Sales Plan
Malata Sales Plan
Malata Sales Plan
Malata Sales Plan
Malata Sales Plan
Malata Sales Plan
Malata Sales Plan
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Malata Sales Plan

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This is a proposed sales plan for Malata tablet PC, a product from China introduced to Australia in 2011.

This is a proposed sales plan for Malata tablet PC, a product from China introduced to Australia in 2011.

Published in: Business, Technology
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  • 1. TACTICAL SALES PLAN PC TABLETMALATA - A1001 Prepared by: QUYEN NGUYEN|7239084 Prepared for: CHI WING CHAN Date: 16 SEP 2011 1
  • 2. PC Tablet MALATA A1001 FromMulti- Wanlida touch Group, PC ChinaTabletRunning Mainly on sold inWindows Melbourne 7 OS and Sydney
  • 3. Main Competitive Advantages Easily integrated Windows 7 –Affordab with other le the most Windows popular OS devices
  • 4. Market Potential85%growt h in 2011 This is a potential 1 .2 lion and growing mil ales market with uni ts s nd e strong by the demand of 2011
  • 5. Competition landscapeThis is a fierce competition with Apple being the market leader
  • 6. Target Customers Everyone but mainly focused on… PricesensitivecustomersWindows users
  • 7. Marketing Activity – Expert Reviews
  • 8. Multi channels strategy $695 $680 Stores $680 Website Online & Forum $670
  • 9. Universities Channel
  • 10. Potential Strong Strong Fierce and demand compe- Compe- growing titors tition market CONCLUSIONS Low Multi- price Extra- rofit- channel Pstrategy ordinary able Strategy channel
  • 11. References1.  Malata Unveils Windows 7 Slate A1001 And All-In-One PC On Computex, Gadget & Geek World, viewed 26 Sep 2011, <http://www.gadgetsbing.com/2011/06/ malata-unveils-windows-7-slate-a1001-and-all-in-one-pc-on-computex//>.2.  Australian Media Tablet Market to Grow 85% in 2011, OSP Central, viewed 26 Sep 2011, <http://www.ospmag.com/osp-central/ospcentralinternationalupdate/ australian-media-tablet-market-grow-85-2011>.5.  Tablet PC Market Overview, Frost & Sullivan, viewed 26 Sep 2011, <http:// www.frost.com/prod/servlet/market-insight-top.pag?Src=RSS&docid=225907684>.6.  Computer and Software Retailing in Australia, IBIS World, viewed 26 Sep 2011, <http://clients.ibisworld.com.au.ezproxy.lib.swin.edu.au/industryau/ Majorcompanies.aspx?indid=1836>.7.  Australian media tablet sales accelerate in first half 2011, Telsyte, viewed 26 Sep 2011, <http://www.telsyte.com.au/?p=1048>.8.  Australian Media Tablet Market, Rust Report, viewed 26 Sep 2011, <http:// www.rustreport.com.au/issues/australian-media-tablet-market/>.13. IDC: Australian Media Tablet Market to Grow 85% in 2011, IDC, viewed 26 Sep 2011, <http://www.idc.com/getdoc.jsp?containerId=prAU22758511>. 11
  • 12. Appendix 1: Cost & ProfitGross Profit Before Tax Year 0 Year 1 Year 2 Year 3Total Expenses ($) 300,000 $497,920 $578,980 $185,600Gross Sales ($) 0 $486,500 $556,000 $695,000Gross Profit before tax -300,000 -$11,420 -$22,980 $509,400Selling price: $695 Year 1 Year 2 Year 3Unit sold (unit) 700 800 1,000Gross Sales ($) $486,500 $556,000 $695,000Discount rate 15% IRR 0.16NPV $7,632 Payback period 3 year 12
  • 13. Appendix 2: Cost & ProfitTotal CostItem Year 0 Year 1 Year 2 Year 3Salaries & wages 0 $125,000 $125,000 $125,000Product Cost $280,000 $320,000 $400,000 0Marketing Expenses $16,500 $10,000 $5,000 $5,000Free tablet cases $3,500 $4,000 $4,500 0Channel Cost (5% of grosssales) $0 $24,325 $27,800 $34,750Sales commission (3% ofgross sales) $0 $14,595 $16,680 $20,850Total expenses $300,000 $497,920 $578,980 $185,600Labour costs Staff Year 1 Year 2 Year 3Sales Director $50,000 $50,000 $50,000 Product CostSales Administration $25,000 $25,000 $25,000Chief Accountant (part-time) Wholesales price: $15,000 $15,000 $15,000 Year 0 Year 1 $400 Year 2Account Manager(Electronic Stores and Quantity Imported 700 800 1,000University) $20,000 $20,000 $20,000 (unit)Account Manager (E-commerce and cafe) $15,000 $15,000 $15,000 Total Cost ($) $280,000 $320,000 $400,000 13Total ($) $125,000 $125,000 $125,000

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