TACTICAL  SALES   PLAN  PC TABLETMALATA - A1001 Prepared by: QUYEN   NGUYEN|7239084  Prepared for: CHI     WING CHAN   Dat...
PC Tablet MALATA A1001                                 FromMulti-                        Wanlida touch                    ...
Main Competitive Advantages                              Easily                            integrated             Windows ...
Market Potential85%growt     h in  2011              This is a              potential    1 .2  lion             and growin...
Competition landscapeThis is a fierce competition with Apple being              the market leader
Target Customers   Everyone but mainly focused on…  PricesensitivecustomersWindows users
Marketing Activity – Expert Reviews
Multi channels strategy             $695                                    $680                     Stores $680          ...
Universities Channel
Potential             Strong      Strong     Fierce    and      demand     compe-     Compe- growing                 titor...
References1.  Malata Unveils Windows 7 Slate A1001 And All-In-One PC On Computex, Gadget     & Geek World, viewed 26 Sep 2...
Appendix 1: Cost & ProfitGross Profit Before Tax                              Year 0              Year 1            Year 2 ...
Appendix 2: Cost & ProfitTotal CostItem                                 Year 0          Year 1                         Year...
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Malata Sales Plan

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This is a proposed sales plan for Malata tablet PC, a product from China introduced to Australia in 2011.

Published in: Business, Technology
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Transcript of "Malata Sales Plan"

  1. 1. TACTICAL SALES PLAN PC TABLETMALATA - A1001 Prepared by: QUYEN NGUYEN|7239084 Prepared for: CHI WING CHAN Date: 16 SEP 2011 1
  2. 2. PC Tablet MALATA A1001 FromMulti- Wanlida touch Group, PC ChinaTabletRunning Mainly on sold inWindows Melbourne 7 OS and Sydney
  3. 3. Main Competitive Advantages Easily integrated Windows 7 –Affordab with other le the most Windows popular OS devices
  4. 4. Market Potential85%growt h in 2011 This is a potential 1 .2 lion and growing mil ales market with uni ts s nd e strong by the demand of 2011
  5. 5. Competition landscapeThis is a fierce competition with Apple being the market leader
  6. 6. Target Customers Everyone but mainly focused on… PricesensitivecustomersWindows users
  7. 7. Marketing Activity – Expert Reviews
  8. 8. Multi channels strategy $695 $680 Stores $680 Website Online & Forum $670
  9. 9. Universities Channel
  10. 10. Potential Strong Strong Fierce and demand compe- Compe- growing titors tition market CONCLUSIONS Low Multi- price Extra- rofit- channel Pstrategy ordinary able Strategy channel
  11. 11. References1.  Malata Unveils Windows 7 Slate A1001 And All-In-One PC On Computex, Gadget & Geek World, viewed 26 Sep 2011, <http://www.gadgetsbing.com/2011/06/ malata-unveils-windows-7-slate-a1001-and-all-in-one-pc-on-computex//>.2.  Australian Media Tablet Market to Grow 85% in 2011, OSP Central, viewed 26 Sep 2011, <http://www.ospmag.com/osp-central/ospcentralinternationalupdate/ australian-media-tablet-market-grow-85-2011>.5.  Tablet PC Market Overview, Frost & Sullivan, viewed 26 Sep 2011, <http:// www.frost.com/prod/servlet/market-insight-top.pag?Src=RSS&docid=225907684>.6.  Computer and Software Retailing in Australia, IBIS World, viewed 26 Sep 2011, <http://clients.ibisworld.com.au.ezproxy.lib.swin.edu.au/industryau/ Majorcompanies.aspx?indid=1836>.7.  Australian media tablet sales accelerate in first half 2011, Telsyte, viewed 26 Sep 2011, <http://www.telsyte.com.au/?p=1048>.8.  Australian Media Tablet Market, Rust Report, viewed 26 Sep 2011, <http:// www.rustreport.com.au/issues/australian-media-tablet-market/>.13. IDC: Australian Media Tablet Market to Grow 85% in 2011, IDC, viewed 26 Sep 2011, <http://www.idc.com/getdoc.jsp?containerId=prAU22758511>. 11
  12. 12. Appendix 1: Cost & ProfitGross Profit Before Tax Year 0 Year 1 Year 2 Year 3Total Expenses ($) 300,000 $497,920 $578,980 $185,600Gross Sales ($) 0 $486,500 $556,000 $695,000Gross Profit before tax -300,000 -$11,420 -$22,980 $509,400Selling price: $695 Year 1 Year 2 Year 3Unit sold (unit) 700 800 1,000Gross Sales ($) $486,500 $556,000 $695,000Discount rate 15% IRR 0.16NPV $7,632 Payback period 3 year 12
  13. 13. Appendix 2: Cost & ProfitTotal CostItem Year 0 Year 1 Year 2 Year 3Salaries & wages 0 $125,000 $125,000 $125,000Product Cost $280,000 $320,000 $400,000 0Marketing Expenses $16,500 $10,000 $5,000 $5,000Free tablet cases $3,500 $4,000 $4,500 0Channel Cost (5% of grosssales) $0 $24,325 $27,800 $34,750Sales commission (3% ofgross sales) $0 $14,595 $16,680 $20,850Total expenses $300,000 $497,920 $578,980 $185,600Labour costs Staff Year 1 Year 2 Year 3Sales Director $50,000 $50,000 $50,000 Product CostSales Administration $25,000 $25,000 $25,000Chief Accountant (part-time) Wholesales price: $15,000 $15,000 $15,000 Year 0 Year 1 $400 Year 2Account Manager(Electronic Stores and Quantity Imported 700 800 1,000University) $20,000 $20,000 $20,000 (unit)Account Manager (E-commerce and cafe) $15,000 $15,000 $15,000 Total Cost ($) $280,000 $320,000 $400,000 13Total ($) $125,000 $125,000 $125,000
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