Quvol Presents the History & Briefing of Pizza Hut

2. History : 1958– Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas. 1972- 1000 restaurants are open throughout the USA. 1973- Pizza Hut went international. 1977- PepsiCo merged Pizza Hut. 1982- JV between PepsiCo and Whitbread.

3. Contd … 1997- Pepsi Moved aside for Drinks and Tricon Global Came into being. 2002- Tricon Global became YUM! Brands Inc. 2006 – WB sold their share of the JV to Yum! 2008 - Bought Godfather's Pizza in Ireland with 28 stores.

4. Introduction : Type : Wholly owned Subsidiary Founded : Wichita, Kansas, USA, 1958 Headquarter : Addison, Texas, USA Founder : Dan and Frank Carney CEO : Michael Gian Slogan : WHAT ARE YOU CELEBRATING TODAY? Employees : 300,000+ Website : http://www.pizzahut.com

6. Pizza Hut is considered the largest pizza restaurant chain in the world, operating in more than 100 countries.

7. Pizza Hut entered India in 1996, and opened its first restaurant in Bangalore.

9. EXECUTE with positive energy and need

10. ACCOUNTABLE for growth in customer satisfaction

11. RECOGNIZE the achievement of others and have fun doing it

12. LISTEN and more importantly, respond to the voice of the customer. Mission Statement :

13. Marketing Share :

15. Pizza Hut purchases more than 3 percent of all cheese production in the United States , which requires a herd of about 170,000 dairy cows to produce it.

16. They also use 700 million pounds of pepperoni and 525 million pound of tomatoes in one year.

18. Marketing Strategy: Pizza Hut’s marketing strategy is very simple: “we want to satisfy our customer by offering them the best.” C.H.A.M.P.S (Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed) 2F’s (Friendly and Familiar)

19. Customer Service : Providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. Unique dining experience. “Customer mania” - the kind of service that ensures that every visit of the customer is a memorable one.

20. Pizza Hut STP in India: STP Segmentation Targeting Positioning

22. Youth

23. Dual Career Families

24. Age 12-30 YearsSegmentation :

25. Geographic segmentation Localize products, advertising, promotion and sales efforts to fit the needs of the individual areas and citiese.g. Products and Promotion in India about Cow Meat etc. Psychographic segmentation Dividing the market into different groups based on social class, life style or personality characteristicse.g. Choosing Prices for Products as 499 or 699 Types Segments :

26. Target market : Target market is Middle Level & Upper Middle Class. College graduates : Spending habits of college freshmen also indicates a high percentage of money being spent on non-essential items Targeting :

27. Pizza hut has done their positioning in the target market by keeping in view two basic factors: Quality Frequency Worldwide and in India, Pizza Hut has come to become synonymous with the ‘Best pizzas under one roof‘ Crew members 'customer mania‘ which makes Customers Unique dining experience.e.g. Service Positioning :

28. 7P’s

29. Product Starters Salads Pizza Pasta Beverage Deserts

30. Price Pizza Hut has successfully used the high/low pricing strategy when setting the retail price of its products. Pan Pizzas start at just Rs 65.. Pizza hut is using Low price for meal and expensive for high end.

32. TV Ads

33. PamphletsWorld’s 1st 100 % vegetarian Pizza Hut - Ahmedabad, Surat and Mumbai’s Chowpatty. Special Jain menu sans root-based ingredients. First to deliver Pizza in OUTER SPACE.

36. Restaurant Manager Delivery Crew Member Other Staff People

37. Physical Evidence Cleanliness, speed, quality and transparency Attractive interiors Extra care is given to make the joints children friendly Various Entertainment Play areas for kids Music

38. Process

39. BCG Matrix High Market Growth Rate Low Low High Market share

40. Competitors :

43. Weaknesses

44. Opportunities

46. Weaknesses

47. Opportunities

49. Weaknesses

50. Opportunities

52. Weaknesses

53. Opportunities