Quotient social media


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  • An updated blog will allow us to give those interested a chance to follow us and stay up to date on Q news without being required to have an account with a social media site (FB/Twitter)Facebook second: almost everyone has a FB, so getting people to like our page would be easyTwitter third: Twitter is popular, but still on the rise. Many new users do not have a twitter or do not understand it’s purpose; Twitter also requires more upkeep, as it is meant to be an accurate telling of what you are doing/thinking at that moment
  • Quotient social media

    1. 1.
    2. 2. Who Uses Social Media?<br />Everyone!<br />Adults, adolescents, children<br />Schools—from colleges to elementary school<br />Large and small companies<br />What technology companies are using social media?<br />Round Arch<br />Design Kitchen<br />Adaptive Path<br />Headspring<br />Springbox<br />T3<br />Frog<br />Razorfish<br />
    3. 3. Social Media Outlets<br />All of the technology companies are using Facebook and Twitter.<br />You like? Tweet it!<br />Most technology companies have a blog that they update and stream to their Facebook or Twitter account.<br />
    4. 4. Like? Tweet? Blog?<br />Facebook<br />Meant to connect you with everyone you’ve ever known<br />Keep the world informed with whatever information you would like to share<br />Be sure not to post too often, that’s what Twitter is for!<br />Twitter<br />Daily happenings<br />In the moment -- how you feel right now!<br />Interesting findings<br />Blog<br />A deeper look into your life, or in this case Quotient’s life<br />Allow the world to pick your brain<br />Updated less, but in more depth<br />
    5. 5. Roundarch<br />Major clients include: GM, Hallmark, Helzberg Diamonds, Baxter, HBO<br />Locations in: Boston, Denver, Chicago, New York<br />Round Arch on Facebook<br />44 people like them on Facebook<br />Round Arch’s Blog<br />Events attended, client activity, advancements in technology, advice from senior managers, stellar employees.<br />Update weekly<br />
    6. 6. Design Kitchen<br />Major clients include: Burger King, Huggies, Kraft Foods<br />Located in: Chicago<br />Small links on their site to Facebook, Twitter, Flickr, and blog<br />DK on Facebook<br />408 people like them<br />Interactive wall which is posted on weekly<br />“What are we reading?” , photos from events, links to blog posts<br />People other than the company are interactive with their wall posts<br />DK on Twitter<br />Update daily<br />
    7. 7. Design Kitchen<br />DK Blog<br />Experience, Leadership, Culture, News<br />News is related to Design Kitchen<br />DK Flickr<br />A picture blog—their fun way of showing off their out-of-office side<br />“Friday Night Meeting” aka, a party that serves adult beverages<br />“Personalities” aka, their employees<br />
    8. 8. Adaptive Path<br />Major clients include: Twitter, Wells Fargo, Greenpeace<br />Located in Austin, San Francisco, and Amsterdam<br />They do not have Facebook or Twitter links, but do have accounts and an active blog<br />AP on Facebook<br />No info<br />Only 29 people like them, obviously they aren’t the cool kid on the playground<br />AP on Twitter<br />Update daily<br />Company news and employees<br />RT articles that they find interesting<br />
    9. 9. Adaptive Path<br />AP Blog<br />Updated by employees frequently<br />Senior managers, designers, CEO<br />“Signposts for the Week Ending”<br />Funny news, interesting findings, stories to relieve stress<br />Technology news<br />
    10. 10. Headspring<br />Major clients are: Dell, 3M, Callaway Golf<br />Located in Austin<br />On the “Contact Us” page they have a link to Twitter and LinkedIn<br />Headspring on Twitter<br />Updated weekly, but only links to their blog<br />Headspring on LinkedIn<br />Link to Twitter<br />Brief company profile<br />Headspring’s blog<br />Not a personal blog; blogs they find interesting<br />Some posts lead to an employee’s personal, “techy” blog<br />
    11. 11. Springbox<br />Major clients are: ACL, Disney, HEB, Central Market<br />Located in Austin and LA<br />“Contact Us” page has links to Facebook, Twitter, Flickr and Vimeo<br />Springbox on Facebook<br />503 people like them<br />Wall has pictures, news articles, happy birthday to team members<br />They post notes, similar to blog posts, that are updated by Springbox and seem to be interviews with team members<br />Springbox on Twitter<br />Tweet regularly<br />News and blog posts <br />
    12. 12. Springbox<br />Springbox’s Blog<br />Very interactive and fun<br />Consists of:<br />Interviews with employees<br />News in the industry<br />Advertising/social media<br />Things their company has been developing<br />Springbox on Flickr<br />Photos from company outings and events they have hosted or attended<br />
    13. 13. T3<br />Major clients include: Coca-Cola, Ford, JCPennys<br />Offices in Austin, New York, and San Francisco<br />Facebook and Twitter links on their site; a blog that is linked to from Facebook<br />T3 on Facebook<br />1, 295 people like them<br />Update daily <br />T3 news, technology news, videos filmed in the office, event pictures<br />They like their client’s pages<br />
    14. 14. T3<br />T3 on Twitter<br />Technology updates, funny stories, public opinion polls<br />Social media questions<br />Links to the blog<br />T3’s Blog<br />Updates in technology and the company<br />Updated regularly<br />
    15. 15. Frog<br />Located in Austin and other cities country and worldwide<br />No links to Facebook or Twitter on their page, but they do have them<br />Frog on Facebook<br />3, 883 people like them<br />Post articles on technology, design, brands that are social<br />Links to other sites<br />
    16. 16. Frog<br />Frog on Twitter<br />Tweets daily<br />A very social frog—ribbit, ribbit<br />Mainly tweets about articles that are technology or company related<br />
    17. 17. Razorfish<br />Major clients include: Adobe, MSN, Buddy Media<br />Located in Austin and other country/worldwide locations<br />Have links on their homepage to Facebook and Twitter<br />Razorfish on Facebook<br />Over 6,000 people like them<br />Clearly they are the kid picked first in PE<br />Updates happen daily<br />Mainly updates from news articles that pertain to them/advertising/technology news<br />Need a job? Look on their Facebook!<br />Allow posts by other people<br />
    18. 18. Razorfish<br />Razorfish on Twitter<br />All their posts are work related<br />Welcome new team members<br />News that Razorfish is involved in<br />General technology news<br />Social media news<br />Links to articles<br />Over 40,000 followers!<br />Now I’m getting jealous of this kid…<br />
    19. 19. Quotient and Social Media<br />Currently we have none!<br />Not something I will RT<br />Benefits:<br />News to the community<br />News to our clients<br />News to our competitors<br />If done correctly, they are truly fun to follow, read, and update<br />What should come first?<br />An updated blog<br />Facebook<br />Twitter<br />Generating momentum<br />Start with those internal, i.e., Quotient employees<br />Reach out to clients<br />Links on homepage or “contact us” page<br />
    20. 20. Let’s Get This Party STARTED!<br />Blog<br />Company news<br />What we’re doing<br />What our clients are doing<br />Technology news streamed from other blogs, websites, our own heads<br />Technology events <br />Twitter<br />Links to the blog<br />Office happenings<br />@hannaquotient’s heel got stuck again in the floor today. let’s keep a tally list of how many times she almost falls<br />@estherquotient and @johnquotient are having another top-brass convo. i feel so left out<br />
    21. 21. Let’s Get This Party STARTED!<br />Facebook<br />Company news<br />We’ve moved!<br />We have a really cool green wall!<br />We’re hiring a IA/UX , a QA Manager, and a tech writer<br />Lunch and Learns<br />Technology and cool things happening<br />Apple iCloud<br />This day in tech<br />Pictures!<br />Quirky Quotients<br />Small bio on each employee, including the team abroad<br />Company festivities<br />
    22. 22. Let’s Get This Party STARTED!<br />Who to help?<br />Must be a collaborative project <br />John—he knows what’s up <br />Esther—she already works her booty off, why not give her a little more, relaxed work?<br />Liz—she frequently has free time and already lollygags around online reading fun techy blogs<br />Hanna—she already reads Perez, and knows what would make the Quotient blog entertaining<br />Things like El Lay<br />Jenny—she’s almost bilingual, which means she can interact with our Spanish speaking persons<br />Abby—who knows the Quotient office better than the office manager??<br />Dave—well, who knows…<br />With that being said, it really would be a group effort to kick off and maintain, but it’s easy to set a schedule: x blogs y, a tweets b, c updates d. <br />
    23. 23. Questions?<br />
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