Tips for the social marketing using linkedin
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Tips for the social marketing using linkedin

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As a leading social networking site for professionals, LinkedIn is perfect for B2B organizations, as the focus is on education, work history, companies and professional interests. There are are so ...

As a leading social networking site for professionals, LinkedIn is perfect for B2B organizations, as the focus is on education, work history, companies and professional interests. There are are so many ways that B2B marketers can effectively leverage LinkedIn in their social marketing campaigns.
This cheat sheet goes over building out your company page, SEO, shared connections, LinkedIn advertising, and much more. Understand how to use LinkedIn for lead generation, and get some quick action items and best practices that you can use in your marketing right away.

To Do:

Build Your Company www.linkedin.com Profile Any company can build a profile on www.linkedin.com that showcases products, employee networks, blog posts, upcoming events, and status updates. Much like Twitter or Facebook, users on www.linkedin.com can follow your profile to learn more about your company. Jobs opportunities can also be posted on www.linkedin.com , making it a great venue for recruitment.

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    Tips for the social marketing using linkedin Tips for the social marketing using linkedin Presentation Transcript

    • www.Quorium.org TIPS FOR THE SOCIALMARKETER USING www.linkedin.com
    • TIPS FOR THE SOCIAL MARKETER USING www.linkedin.comWith a focus on education, work history, companies and professionalinterests, www.linkedin.com becomes a leading business networkingsite for professionals and B2B organizations.To Do: Build Your Company www.linkedin.com Profile Any company can build a profile on www.linkedin.com that showcases products, employee networks, blog posts, upcoming events, and status updates. Much like Twitter or Facebook, users on www.linkedin.com can follow your profile to learn more about your company. Jobs opportunities can also be posted on www.linkedin.com , making it a great venue for recruitment.
    • TIPS FOR THE SOCIAL MARKETER USING www.linkedin.com Vocalize your products: With the new Products page, you can assign members of your organization to any product or service offering so prospects know exactly who to get in touch with. It is a great way to start conversations between top prospects and product managers, sales, and support staff within you organization. Recommendations: Be sure to request recommendations after you create your Products and Services page. This gives current customers or employees a forum to recommend your products and services to others.
    • TIPS FOR THE SOCIAL MARKETER USING www.linkedin.com Videos: You can now post videos directly to www.linkedin.com on your Products and Services page. Place them next to product descriptions to get the most value and visibility. Offers: The Products and Services page now has a Promo box. This is a great place to include contests, promotions, and discounts. Use this area to drive additional traffic to your website.
    • TIPS FOR THE SOCIAL MARKETER USING www.linkedin.com Use “Shared Connections” to Make Introductions Into Companies You Want to Target One of the primary capabilities of www.linkedin.com is its ability to connect you to a larger network of people through your own connections. www.linkedin.com shows you the degrees of separation between you and other www.linkedin.com users, and lets you connect with those outside of your direct network through introductions. Use www.linkedin.com introductions as a form of target account marketing by identifying potential prospects and asking your own contacts to introduce you page to get engagement from our followers.
    • TIPS FOR THE SOCIAL MARKETER USING www.linkedin.com Build a www.linkedin.com Group Around Your Company’s Specializations and Core Competencies. Another great way to demonstrate thought leadership around a specific area – and to gain insight into the pain points of potential customers is the Groups feature on www.linkedin.com . You can encourage customers and prospects to use this as a forum for discussions and assign someone to monitor your group. The monitor should post responses and keep the conversation going. www.linkedin.com Groups makes it easy for B2B companies to locate potential customers. Simply make a list of keywords that relate to your prospects or the industries you target, and run a search for any www.linkedin.com Groups related to these keywords. Once you find the right groups, participate in discussions, ask questions and make connections.
    • TIPS FOR THE SOCIAL MARKETER USING www.linkedin.com Encourage Your Employees to Participate. www.linkedin.com is a great venue for your employees to both promote your brand and their own personal brands. Employee contributors should post your company blogs on their www.linkedin.com status updates and join relevant groups. The more evangelists you have on LinkedIn, the more opportunity you have to become a thought leader in your space.www.linkedin.com and SEOwww.linkedin.com is fantastic for SEO and having properly optimizedpages, both company and employee can boost SEO and organicvisibility. Encourage employees to optimize their pages by using thefollowing quick tips:
    • TIPS FOR THE SOCIAL MARKETER USING www.linkedin.com• Include a professional headshot• Include keywords in job position title• Link to company blog under “Websites”• Add Twitter handle• Claim unique URL and then drop it into email signatures• Write a summary in the first person and think of it as a “greatest hits collection”. Include keywords and add a bit of your own personality• Under “Specialties”, include a line list all skills one on top of the other to make your profile easy to read• Make sure to add plenty of skills in the “Skills” section• Move recommendations closer to the top
    • TIPS FOR THE SOCIAL MARKETER USING www.linkedin.comwww.linkedin.com AdvertisingLike Facebook Ads and Promoted Tweets, www.linkedin.com advertising is agreat way to get your message across to the right audience.www.linkedin.com ads work like PPC , and because www.linkedin.com holdsvaluable demographic information, this may be a great platform for you toreach your target audience. When you set up a www.linkedin.com profile, youput in information such as title, role, company, work experience etc, andwww.linkedin.com can use that information to help very specifically targetadvertising.• Create ads that work for your target audience. When you develop an ad on www.linkedin.com you will be asked to select your demographics based on role, title, industry, geography, and a variety of other criteria. Remember to think about your keywords when working in each demographic. An ad geared towards a practitioner will be different than an ad geared towards an executive level prospect.
    • TIPS FOR THE SOCIAL MARKETER USING www.linkedin.com• Think about your call to action As with your ad copy, you want to make sure that your call to action is appropriate to your target audience. If it is a piece of content think about whether your target audience will resonate with that contact. Additionally, make sure that you are utilizing one call to action per ad so that you give your prospect clear direction.
    • TIPS FOR THE SOCIAL MARKETER USING www.linkedin.comOther Important www.linkedin.com Tips:• Make sure your profile is as complete as possible. Fill out as much information as you can about what you do and why you have joined the site. Although it’s optional to add a picture, it’s good to be able to put a face to a name and “humanize” your profile.• Try to get recommendations from others that include positive comments about your company. These comments contribute to social validation about your organization when people view your page. Do this for both personal profiles and for your company profile, as it allows for reviews as well.• Pay attention to the network updates you receive from LinkedIn, as they share important updates about your connections and can hold the key to new business opportunities for you and your company.
    • TIPS FOR THE SOCIAL MARKETER USING www.linkedin.com• Use www.linkedin.com Answers to ask thought-provoking questions or become an “expert” by providing valuable answers and demonstrating thought leadership. www.linkedin.com Answers are a great way for you to showcase your interests, expertise and problem-solving capabilities to entire networks of people, which can indirectly drive interest in your company and new business• Promote events on LinkedIn. The events section of www.linkedin.com allows event organizers to post events and encourages those attending to RSVP for the event. This promotes additional visibility and encourages sharing.