1. Netflix was founded in 1997 by Reed Hastings after being charged late fees for returning a movie late. 2. Arthur D. Little was the first management consulting firm founded in 1886 in Boston. In 2002, its brand name was acquired by Altran Technologies. 3. Operation Flood was a dairy development program in India led by Verghese Kurien that made India the largest milk producer, surpassing the US.

1. Consulting & Entrepreneurship
Quiz Answers
Quizzing Club IIM Raipur
07.11.2012

2. 1.
 X is has been one of the most successful dot-com
ventures. It was founded in 1997 in Scotts Valley,
California.
 Y was inspired to start the company after being
charged late fees for returning a rented copy
of Apollo 13 after the due date.
 Id X, Y.

3. X – Netflix, Y – Reed Hastings

4. 2
 X is an international management consulting firm
originally headquartered in Boston,
Massachusetts, United States.
 It was the first management consulting firm in the
world, founded in 1886 by the MIT professor of
the same name and was incorporated in 1909.
 At an auction in 2002, Paris-based Altran
Technologies bought the X’s brand name and
financed a management buyout of the non-US
offices.
 Id X.

5. Arthur D. Little

6. 3
 Identify.

7. Deep Kalra
 Founder, CEO of:

8. 4
 X was an officer of the Indian Administrative
Service with more than 37 years of experience,
and the former Managing Director of Maruti
Udyog Limited.
 He is the current vice-president of 'Society of
Indian Automobile Manufacturers'.
 After hanging up his boots at Maruti Suzuki, he
has turned an entrepreneur. On 30 Sep 2008, X
announced his next venture Y, with a vision of
developing a multi-brand automobile sales and
service network.
 Id X, Y.

9. X- Jagdish Khattar, Y – Carnation
Auto

10. 5
 Operation X was a project of the National Dairy
Development Board (NDDB).
 It was the world's biggest dairy development
program which made India, a milk-deficient
nation, the largest milk producer in the world,
surpassing the USA in 1998.
 Y gave the necessary thrust using his
professional management skills to the
programme, and is recognised as its architect.
 Id X, Y.

11. X – Operation Flood, Y – Verghese Kurien

12. 6
 Connect to an Indian Entrepreneur.

13. Ekta Kapoor

14. 7
 Id, and what’s his claim to fame?

15. Dennis Hwang
 Designer of Google Doodles

16. 8
 X is currently the chairperson of Trent Limited, the
retail chain of Tata Group which operates
Westside.
 French by birth and educated in Switzerland, she
came to India in 1955, and joined Lakmé as
Managing Director in 1961, rising to become its
Chairperson in 1982.
 She is the wife of late Naval H. Tata and is
stepmother to Ratan Tata.

17. Simone Tata

18. 9
 Identify.

19. Rana Kapoor
 Founder, CEO of YES Bank

20. 10
 The Website X has launched a new
logo for its corporate brand to highlight
its new avatar as an e-commerce
company focused on local needs.
 The new logo of the company sports a
metallic sheen and uses simpler fonts.
It retains the Yin-Yang from the old
logo, but sports a modern and
contemporary look.
 The portal also sports a new tagline,
'Delightful discoveries. Everyday.' as
opposed to the earlier one, 'Find. Buy.
Sell. Share‘.
 The guy Y in the picture is the founder
and CEO of X.
 Find X, Y.

21. X – sulekha.com, Y – Satya
Prabhakar

22. 11
 X was founded by Y who performs in the capacity of
the Managing Director and Chief Executive Officer of
the Company.
 Y thought of the idea while working for yellow pages
company called United Database India (UDI) in 1987.
He felt that the information could prove to be much
more useful if it could be provided over the phone.
 In 1996, he came to know that Mumbai's Kandivali
exchange owned the number 888 8888. He was well
aware of the importance of having an easy to
remember number for a service like this and he
somehow persuaded the GM to allot the number to
him.
 Id X, Y.

23. X – JustDial, Y – V.S.S. Mani

24. 12
 X was born in a area located at Madipakkam, a
suburb of Chennai, Tamil Nadu, India.
 After completing his management education at IIM-A,
he became an entrepreneur and in 2006, he started
his venture "Food King Catering services Private
Limited" with a capital of Rs 2000 to cater to banks,
software companies and educational institutions. It is
now located in 6 locations around India with a
turnover of 8 crore.
 He contested as an independent candidate from the
South Chennai constituency during the Lok Sabha
Elections 2009, and for the post of Chennai mayor in
2011.
 Id X.

25. Sarathbabu Elumalai

26. 13
 X is an Online marketplace website,
headquartered in New Delhi, India.
 X features products across categories like
Mobiles, Electronics, Fashion accessories,
Apparel, Footwear, Kids, Home and Kitchen,
Sports, Books; and services like Restaurants,
Spas & Entertainment amongst others.
 The company was started by Kunal Bahl, a
Wharton graduate and Rohit Bansal, an alumnus
of IIT Delhi, in February 2010.
 Id X.

27. Snapdeal

28. 14
 Name the persons in the pic. Who are they?

29. Binny Bansal and Sachin Bansal
 Founders of:

30. 15
 X is a digital distributor
of Bollywood and Kollywood music, with rights to
over 2 million music tracks. In Hindi, X is the
season of Monsoon, which is often associated
with music.
 It was founded as BODVOD networks in 2006 by
Vin Bhat, Neal Shenoy, and Paramdeep Singh, in
a partnership between New York-based parent
company 212Media, Indian company Hungama,
and Schramm Sports & Entertainment.
 In its former incarnation as BODVOD Networks, X
was the first company to offer Bollywood content
on demand on cable television and on iTunes.
 Id X.

31. Saavn
 an acronym for “South Asian Audio Visual
Network."

32. 16
 X was founded by John Murphy, a native of Essex
in the United Kingdom. His interest in branding
design began while working in the corporate
planning and marketing department at Dunlop
Corporation, a leader in the tire industry.
 In 1993, X was acquired by Y.
 X releases an annual ranking of the best global
brands, which valuates each brand's financial
performance, role, and strength. The annual
report is known as "The Best Global Brands," and
is published in Business Week.
 Id X, Y.

33. X – Interbrand, Y – Omnicom
Group

34. 17
 X was founded in 1971 as a manufacturer of wire
shopping baskets.
 It is the world's largest advertising company by
revenues, and employs around 162,000 people in
3,000 offices across 110 countries.
 X’s advertising agency company holdings include
the Grey Group, Ogilvy & Mather
Worldwide, Young & Rubicam Brands,
and JWT (formerly known as J. Walter Thompson
Co.).
 Id X.

35. WPP Plc
 Founded as Wire and Plastic Products plc.

36. 18
 Identify the logo.

37. Publicis Groupe
 One of the world's three largest advertising
holding companies.

38. 19
 Identify the logo.

39. Bain & Company

40. 20
 X is one of the leading global management
consulting firms established in the United States
in 1914.
 Most notably, the firm coined the terms and is
credited with developing the concepts of supply
chain, supply chain management, product life
cycle, the PERT Chart, and the Organizational
DNA concept.
 The firm publishes the majority of its thought
leadership in its quarterly management
magazine Strategy+Business.
 Id X.

41. Booz & Company