Brand-o-mania Marketing quiz Questions - August 20th 2012

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Brand-o-mania Marketing quiz Questions - August 20th 2012

  1. 1. BRAND-O-MANIA QUIZZING CLUB, IIM RAIPUR 20-08-2012
  2. 2. RULES Teams of a maximum of 3 people. Wiki/Google’s help is strictly forbidden. QM’s discretion is final.
  3. 3. ROUND 1: Matter-of-brands
  4. 4. 1 The brand X is a subsidiary of Y; which in turn comes under Aditya Birla Nuvo groups apparel business. X is credited with introducing the concept of ‘Friday Dressing’ almost two decades back in India.Identify X and Y.
  5. 5. 2 ID the parent company of this very famous mosquito repellent product.
  6. 6. 3 How is this tennis superstar connected to the world of business?
  7. 7. 4 Who are these guys?
  8. 8. 5 A craftsman, he founded the Company in Florence in 1921  as a small family-owned leather saddlery shop. He began selling leather bags to horsemen in the 1920s. As a young man, he rapidly built a reputation for quality, hiring the best craftsmen he could find to work in his atelier.In 1938, he expanded his business to Rome. Soon his one-man business turned into a family business, when his sons Aldo, Vasco, Ugo and Rodolfo joined the company. Identify the brand he created ?
  9. 9. 6Which retail chain was founded by the gentlemen in the pic?
  10. 10. 7 X is an entrepreneur and the CEO of Y. He is present on the boards of Microsoft, Facebook among others. In 1997, X was charged a late fee of about 40$ by a movie rental company for delayed return of a copy of Apollo 13 DVD. This eventually led to the setting up of Y.ID X, Y.
  11. 11. 8 This company was founded in 1910 in Japan .The Company’s name was coined from two Kanji characters meaning “sun” and  “rise”. Identify the company ?
  12. 12. 9 Doctor, Wing Sung, Happiness, Huafu, Xinming, Guanleming, Xinhua, and Gentleman are some of this companys lesser known products.  However it is best known for manufacturing the product X, which is a household name in India.Identify X and the company that makes it.
  13. 13. 10 What product owes its name to a town/municipality lying in the shaded region depicted?
  14. 14. ROUND 2: PRINT ADSIdentify the product/advertiser.
  15. 15. 11
  16. 16. 12
  17. 17. 13
  18. 18. 14
  19. 19. 15
  20. 20. 16
  21. 21. 17
  22. 22. 18
  23. 23. ROUND 3: Logos
  24. 24. 19Logo of a recently formed Indian foundation X which helps people who arefighting against Cancer. Identify (Name of the initiative needed).
  25. 25. 20
  26. 26. 21
  27. 27. 22
  28. 28. 23
  29. 29. ROUND 4: CONNECT THEDOTSIndividual Connect Questions.
  30. 30. 24
  31. 31. 25
  32. 32. 26 And, to end the quiz on a funny note  Which term Connects the first two companies to the 3rd picture. Why? (Funda is necessary)

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