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Creative Design for demand-led services

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    • 1. PM 3Creative design for demand-ledservicesChair: Olof Williamson, Sustainable Funding Manager, NCVONational Council for Voluntary OrganisationsSustainable Funding Project
    • 2. Jo SummersDirector of Operations, P3National Council for Voluntary OrganisationsSustainable Funding Project
    • 3. Ré DubhthaighDesign Associate, Design CouncilNational Council for Voluntary OrganisationsSustainable Funding Project
    • 4. Creative design fordemand-ledservices ?Ré Dubhthaigh28 November 2012
    • 5. The evolvingcontext of design
    • 6. Design is…
    • 7. Design is…
    • 8. Design is… Being human centred & collaborative Being visual Being iterative
    • 9. Design is… Being human centred & collaborative identifies opportunities by spending time with people Being visual aids understanding of problems and solutions Being iterative reduces risk by testing and evolving before roll out
    • 10. Design is…a frameworkto innovate
    • 11. The development of an idea
    • 12. The development of an idea
    • 13. The development of an idea Being human centred & collaborative Being human centred & collaborative Being visual Being visual Being iterative Being iterative
    • 14. The development of an idea Being human centred & collaborative Being human centred & collaborative Being visual Being iterative
    • 15. Rich insight can be found at theedges Range Core Range (Rejecters) (Majority) (Power users)
    • 16. The development of an idea Being human centred & collaborative Being visual Being visual Being iterative
    • 17. “ Quadruped. Graminivorous. Forty teeth, namely twenty-four grinders, four eye-teeth, and twelve incisive. Sheds coat in the spring; in marshy countries, sheds hoofs, too. Hoofs hard, but requiring to be shod with iron. Age known by marks in mouth.” Charles Dickens – Hard Times
    • 18. The development of an idea Being human centred & collaborative Being visual Being iterative Being iterative
    • 19. Prototyping“Designers manage risk by tryingthings out quickly and cheaply(they call it prototyping)”
    • 20. Prototyping
    • 21. The development of an idea Being human centred & collaborative Being human centred & collaborative Being visual Being visual Being iterative Being iterative
    • 22. Thank you!