Ondernemen en zakendoen in china

Ondernemen in China “ Let China sleep for when she awakes, she will shake the world ” Napoleon BonaparteCHITRACONCHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

CHINA Over 20 jaar is China de grootste economie ter wereld. • Met name wanneer China minder export- afhankelijk is. • Als binnenlandse consumptie stijgt. Europa rest aan het eind van deze eeuw een kleinere rol in de wereld. De opkomst van China is niet te stuiten: China wordt het nieuwe centrum.Jacques Syben - Hoogleraar Monetaire Economie Lees (klik link)aan de Universiteit van Tilburg. Zie (klik link) CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

INHOUDSOPGAVE Socio-demografische ontwikkelingen Roer is om in China Zakendoen in/met China Het roer van China nu in Europa Guanxi China en haar facts en figures China haar ambities China en haar consumenten Chinezen en hoe gaan wij daar mee om? Hoe bouwen wij daar onze relatienetwerken En dan de aanpak!!! CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

INFORMATIE EN BLIK OP CHINAOnline informatie (weblinks):Achtergrond ChinaBevolkingsontwikkelingSatellietfoto Tiananmen PleinSatellietfoto Shanghai, Pudong en Bund Het Oosten is aanmerkelijk“meer verstedelijkt als het Westen ” CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Ondernemen in China Rob Hermans Directeur Chitracon bv Chinese translations, consulting & recruitment 圣诞快乐 Henk Terol Directeur Admarcom Export (Business) DevelopmentCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

China’s roer is fors omgegaan….1978-2008: China Changing Course Like the Yellow RiverWendy LiuDecember 06, 2008This month marks the 30th anniversary of China´s Reform and Opening Up program, which launchedChina´s market economy and opened it up for foreign investment. Numerous English phrases have beenused to describe the country´s change since. None of them, however, may better capture it than one ofChina´s own sayings:“’30 years, you are on the east bank of the river. Another 30 years, you are on its west bank."The river is the Yellow River, China´s Mother River..Just like the Yellow River, China has truly changed itscourse in the last three decades, and the Chinese people today are truly on a different side of the river. CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

China’s roer is fors omgegaan…. CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

China’s roer is fors omgegaan….

China’s roer is fors omgegaan…. CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Zakendoen met China, de ‘’nieuwe’’wereldspelerCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Zakendoen met China, de‘’nieuwe’’wereldspeler CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Zakendoen met China, de ‘’nieuwe’’wereldspelerCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Met RIKS naar China Zakendoen met China, voor stedenbouw en watermanagement in 30 landen de ‘’nieuwe’’ wereldspelerCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Zaken doen in China “denk Chinees’’ of werk via Chinezen

Zaken doen in China relaties ‘’guanxi’’CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Zaken doen in China tegenprestaties of‘’you scratch my back, I’ll scratch yours’

Zaken doen in China geen agenda CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Zaken doen in China  geduld CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Zaken doen in China wie is de baas? CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Zaken doen in China  eten CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Zaken doen in China  drinken CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Zaken doen in China praat niet over politiek

Het roer om: steeds meer Chineseproducten in Europa Haier is the world’s 4th largest whitegoods manufacturer and one of China’s Top 100 IT Companies CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Het roer om: steeds meer Chineseproducten in Europa CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Het roer om: steeds meer Chineseproducten in Europa

Het roer om: steeds meer Chineseproducten in EuropaCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Het roer om: steeds meer Chineseinvesteringen in Europa CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Het roer om: steeds meer Chinesestudenten naar Europa…Friday August 28, 2009Chinese Students Abroad Exceed 1 MillionMore than 1 million Chinese have studied abroad since the late 1970s, anofficial with the Ministry of Education (MOE) said in Beijing on Monday. In 2005,118,500 Chinese students studied abroad, 106,500 at their own expenses. TheChinese government has also funded more people to study overseas. More than100,000 Chinese have studied abroad annually since 2002, according to theMOE. CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

…en naar Nederland !Chinese studenten trekken Nederland binnenMaandag, 3 augustus , 2008Ni Hao!De Chinezen komen!Niet alleen Duitse studenten hebben het oerdegelijke Hollands hogeronderwijs ontdekt, in China is men ook vol lof over leren in de polders.Het aantal Chinezen dat dit jaar in Nederland gaat studeren is 30 procent hogerdan vorig jaar. Waarom in godsnaam Nederland?Waarom niet lekker in Frankrijk of onder de Spaanse zon? Net als de Duitsers vallen ookde Chinezen op de hoeveelheid Engelstalige opleidingen in Nederland. Dat zijn er maar liefst 1100. CHITRACON De vorming van ChinaProfs: samenwerking Chitracon – Vebego CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Het roer om: China ende rest van de wereld !? CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Het roer om: steeds meer Chinese investeringen in Europa S a m e n w e r k i n g: Chitracon 

De vorming van Chitracon bv:Chinese translations, consulting & recruitment CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

20 years from now Chinas will be thelargest economy in the world.Especiallywhen China is less export dependentAs domestic consumption grows

China Questions

China Factshttp://www.un.org/esa/population/meetings/EGM_PopDist/Chan.pdf

China Facts

The outlook

Changing CHINAF&B Entrepreneurs With Export Plans To China

Changing ChinaCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Economic Growth FACTSFor Entrepreneurs With Plans (in)to China

Chinese Economic Stats & Realities 1

Chinese Economic Stats & Realities 2

Why CHINA?For Entrepreneurs With Plans (in)to China

Why China? China FactsCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT

Why China? City developments : source Champs, fastest growing cities Population in 2000 Peak population (year)Pearl River Delta “City” 16.6 m 31.2 M (2034)Guangzhou, Shenzhen, Dongguan and FoshanJingjin 16.6 M 31.1 M (2035)Beijing & Tianjin Current Beijing 16.8 M Current Tianjin 10.8 MYangtze River Delta “City” 14.8 M 21.6 M (2031)Chongqing 6.2 M 11.2 M (2027) Current 32 MChengdu 3.9 M 11.1 M (2035) Current 10.4 MZhengzhou 6.7 M 10.1 M (2039) Current 7.2 MXi „an 4.6 M 10.0 M (2035Changzhutan cluster 3.7 M 9.7 M (2034)Nanjing 3.5 M 7.2 M (2035) Current 7.7 M http://www.eiu.com/subscriber_promos.aspx

Trade facts 1

Trade facts 2

Trade facts 3

Trade facts 4

Population Developments CHINA

Economic Grew CHINA

Income Developmenst CHINA

Dutch export CHINA

Urbanization CHINAFor Entrepreneurs With Plans (in)to China

Urbanisation CHINA

Tier cities CHINA

“Theres a lot of homework beforehand. It really amazes me how often and how easily foreign companies come to Chinaand be prepared against all common sense to go just because it is China. China is like another planet.”Sam GoodmanAuthor of “Where East Eats West: The Street Smarts Guide to Business in China”

Postcard Beijing • In 15 years of growth 3 to 18 million inhabitants. • Seven ring roads, almost no more cyclists • Impressive malls and shopping centers. • All known international brands are present. • At least 1 million foreign workers. • Internationally oriented.

Postcard Shanghai • Asias largest seaport.• More than 20 million inhabitants. • Urban area nearly 45 million . inhabitants. • More than 6 million foreigners working for international companies. • Huge industrial complex withworkers from across China, mainly young, educated Chinese for the commercial and often less educated Chinese for industry. • Pudong where a new town with mostly foreigners

Postcard Qingdao •Port city with nearly 14 million inhabitants. • Huge development.• Almost immediately connected with Hi Speed Train network. •By plane / - three fifteen minutes. •A city with many large retail organizations and Chinese companies.

Postcard Tianjin • City still somewhat traditional setting, although the picture suggests otherwise. CHINA•Many cars, but still lot bikes and traditional transport. INVESTMENTS IN •Developing rapidly. •Is seen as Chinas new business center. EUROPE •Recovery Beijing as a cultural center has a direct impact on infrastructure Tianjin. •In 35 minutes by HS train from Beijing to Tianjin ..

Harbour Piraeus  Since 2009 owns Cosco, stated owned company, 75% of this harbour  Interest in East part Mediterranean area  Contract 35 years  Focus on harbours for export activities in Europe (Rotterdam)  Chinese companies owns preferable the whole business chain

Winehttp://www.nieuwsblad.be/article/detail.aspx?articleid=GOP35QJ6N&subsection=206

Cars  Geely owns Volvo since Aug. 2010

Retailhttp://www.hutchison-whampoa.com/eng/index.htm Sir Ka-shing Li, is a wealthy businessman from Hong Kong. He is the richest person of East Asian descent in the world and the sixteenth richest man in the world with an estimated wealth of US$16.2 billion on 13 February 2009. Presently, he is the Chairman of Hutchison Whampoa Limited (HWL) and Cheung Kong Holdings; through them, he is the worlds largest operator of container terminals and the worlds largest health and beauty retailer.

ConsumersFor Entrepreneurs With Plans (in)to China

Chinese Consumers

Consumer Trends China

Young Chinese consumers

Comparison of young consumers in Asia

INTERNET

Internet

Internet use

Chinese social media

Online shopping

Frequency Online shopping

Reasons Online Shopping

AND we?Where are we?What are we goingto do?Where is our spirit?

Business (in)with China • Characteristics and habits • First Step • Corporate culture •Guanxi (Relationship Development) PreparationsAND a lot of information is available!!!!

CHINA Workshop for entrepreneurs with (in)to China

Features & habits

Introduction INTRODUCTION

CORPORATE CULTURE:DISCOVERY AND RELATIONSHIP

Chinese Relationship Development

Relationship development "Business" and "Private" are of equal significance. It comes in both cases on respect and trust that the relationship is balanced. .

Relationship development

CHINA OUR SERVICES

Preparations

DEVELOP AN INTERNATIONAL STRATEGY Understand consumersUnderstand value brand equity Provide integrated marketing skills OK GOOD OUTSTANDING Return on investment Innovation & creativity COOPERATION/CollaborationWHERE ARE WE NOW? vs WHERE WE WILL BE IN 6 MONTH?

SUPPORT AND COORDINATION

Services Strategy in image Sales in China Market position in China

Possibilities In one glance Research in China China Market Strategy Sales in China Market position in China

China market scan

Our target

Recommendations Conclusions

Our services and added values

CHINA?

Links and industry contacts

Ondernemen en zakendoen in china

by Henk Terol

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Ondernemen en zakendoen in china Presentation Transcript