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Food presentation Syntens workshop about sustainable food production in the chain

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During the Syntens workshop Sustainable food production chain there was also the possibilities to talk about china and their habits. This presentation shows insights and meanings from international …

During the Syntens workshop Sustainable food production chain there was also the possibilities to talk about china and their habits. This presentation shows insights and meanings from international speakers with a focus on Asia and the change they make on the rest of the world.

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  • 1. MEET THE CHINESE CONSUMER & FOOD RETAIL
  • 2. DUTCHMAN HENK TEROL IS THE OWNER OF EXPORT, BUSINESS DEVELOPMENTS, MARKETING AND COMMUNICATION CONSULTANCY AGENCY ADMARCOM. WITH OVER FORTY YEARS OF EXPERIENCE IN MARKETING AND DEVELOPMENT, HENK VISITED CHINA NUMEROUS TIMES. ONE OF HIS PROJECTS WAS THE INTRODUCTION OF GREEK GOURMET PRODUCTS IN THE RAPIDLY MATURING CHINESE RETAIL MARKET.WHILE TRAVELING THROUGH CHINA, HE WORKED EXTENSIVELYWITH DISTRIBUTORS, RETAILERS AND OTHER STAKEHOLDERS.SOON HE WAS ASKED TO BECOME MASTER OF CEREMONIESOF ONE OF HIS BUSINESS PARTNERS. TODAY HENK IS YOURMASTER OF CEREMONIES.
  • 3. 20 YEARS FROM NOW CHINAS WILL BETHE LARGEST ECONOMY IN THE WORLD. ESPECIALLYWHEN CHINA IS LESS EXPORT DEPENDENT AS DOMESTIC CONSUMPTION GROWS
  • 4. Content• Why China?• Consumers• Internet• Food & Beverages• Sustainable food• Retail in China• Marketing & Distribution• Questions
  • 5. WHY CHINA?
  • 6. Why China?
  • 7. Population Developments CHINA
  • 8. Economic Grew CHINA
  • 9. Chinese Economic Stats & Realities 1
  • 10. Chinese Economic Stats & Realities 2
  • 11. Dutch Trade with China Waar is de toegevoegde waarde en wat draagt dit bij aan de imaginaire waarde voor Nederland?Bron: Mathijs Bouman Ondernemers hebben de mond vol over China en India.“Maar de harde cijfers vertellen een ander verhaal.Nederland exporteert maar weinig naar die landen. Weverkopen vooral afval. ”
  • 12. ChineseConsumers
  • 13. Consumer Trends China
  • 14. Young Chinese consumers
  • 15. INTERNET
  • 16. Internet
  • 17. Chinese social media
  • 18. Internet use
  • 19. Online shopping
  • 20. FOOD & BEVERAGES
  • 21. Chinese are interest in European taste
  • 22. What’s going on?
  • 23. Developments in consumption
  • 24. Trends
  • 25. Consumer requests
  • 26. New food concepts Top issues of the Chinese (young) people?
  • 27. XTC world innovation Trends Tree
  • 28. Top categories worldwide
  • 29. XTC outlook food trends 2011• Ultra…. extremes• New combinations• Keep it simple…• Natural & Risk free• Transparency• Explicit health benefits• Appearance and control• Sustainability• Credibility• New technology
  • 30. Opportunities
  • 31. What we can deliver
  • 32. SUSTAINABLE FOOD IN CHINA
  • 33. China’s sustainable opportunities
  • 34. Forecast 2013-2018
  • 35. MARKETING &DISTRIBUTION
  • 36. Who’s are the distribution channels build up?
  • 37. Sims
  • 38. Arla & SimsPlatform for Product Know-how and Market Insights
  • 39. Developments food & beverages retail China http://www.researchinchina.com/FreeReport/PdfFile/634000115899375000.pdf
  • 40. Carrefourhttp://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR246.htmhttp://www.express.be/business/nl/economy/carrefour-succesvol-china-dankzij-lokale-orientatie/83898.htm
  • 41. City Shop
  • 42. City Shop
  • 43. AND WE? WHERE ARE WE?WHAT ARE WE GOING TO DO?WHERE IS OUR SPIRIT?
  • 44. Asia, the future for growth
  • 45. 10 Days investigation for participators included visit SIALMay 18-20 ShanghaiMore information: factsheet on your deskAsk for program and cost estimate
  • 46. Imported Food from Holland?
  • 47. Workshop for entrepreneursCHINA with (in)to China
  • 48. This is our aim, or not?
  • 49. I WANT TO SHARE SOME IDEAS FROM HANS ROSLING WHO IS KEY SPEAKER ON TEDEXF&B Entrepreneurs With Export Plans To China
  • 50. 同义词
  • 51. Contact details• Henk Terol • Export (Business) Development• Mobile: +31 (0)654977703 • Export (Local) Support• Web: www.admarcom.com • Distribution Channel Analyses • Export Marketing & Planning • China Category Management • China consultancy Food & Beverages • Marketing & Communication • China Social Media • dBase with agents/importers and purchasers
  • 52. CHINA Thanks for your attention and I wish that you can now make astep forwards to reach your aims HENK TEROL Mobile: +31(0) 654 977 703For more China: http://www.slideshare.net/quita1954