FOOD & BUSINESS INCHINA Rotterdam – May 10 2012
Today‟s choice shapes the future
DUTCHMAN HENK TEROL IS THE OWNER OF                      MARKETING AND COMMUNICATION                           CONSULTANCY...
Content:              Urbanization              Why China?              Consumers              Retail in China        ...
20 YEARS FROM NOW CHINAS WILLBE THE LARGEST ECONOMY IN THEWORLD.ESPECIALLYWHEN CHINA IS LESS EXPORTDEPENDENTAS DOMESTIC CO...
The outlook
URBANIZATION            CHINARetail & Retail Suppliers With Export Plans ToChina
China Population developments
Urbanisation CHINA
Tier cities CHINA
Population DevelopmentsCHINA
China urbanization in facts          City developments : source Champs, fastest growing cities                            ...
WHY CHINA?Retail & Retail Suppliers With Export Plans ToChina
Why China?China Facts
Why China?China Facts
Why China?   China FactsCHITRACON   CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
Economic Grew CHINA
22 China provinces reportGDP over US$158 billion.
Income Developments CHINA2011
Changes and challenges ahead   Politics: party bureaucracy and the    challenges ahead of a fast-changing    society   E...
(1) Calculated using purchase power parity exchange rates.Source: Citi Investment Research & Analysis report “Global Growt...
Dutch export CHINA till 2011
Trade facts 2011
CONSUMERSRetail & Retail Suppliers With Export Plans ToChina
Chinese Consumers
Consumer Trends China
Young Chinese consumers
Important to know•   Trend Sensitive•   Brand Sensitive•   Brand Loyalty•   Western/European – oriented by far (fresh, saf...
RETAIL IN CHINARetail & Retail Suppliers With Export Plans ToChina
China Retail
Shopping Shanghai
Shopping Shanghai
Sheng da Plaza – Pudong
Sheng da Plaza – Pudong             GLOBAL RETAILERS         Retail & Retail Suppliers With Export Plans To China
China Retail companies owns mostly     the hole supply chainhttp://www.hutchison-whampoa.com/eng/index.htm     Sir Ka-shin...
Global Retail China
Global Brands withExperience Retail China
Cooperations
Sheng da Plaza – Pudong             NEDERLANDSE RETAILE         Retail & Retail Suppliers With Export Plans To China
Shopping Beijing
Shopping Shanghai
Important organizations to know forfood   CCFA   Dutch embassy and NSGO‟s   Dutch consulates (Shanghai,
Sheng da Plaza – Pudong             FOOD RETAILERS CHIN         Retail & Retail Suppliers With Export Plans To China
Developments food & beverages retailChina
Carrefourhttp://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR246.htmhttp://www.express.be/business/nl/e...
City Shop
City Shop
Jenny Lou
Sheng da Plaza – Pudong                 FOOD &                 BEVERAGES
ETEN EN DRINKEN IN    Food & Beverages China                      CHINA    •   Chinese regios sterk wisselend        qua s...
Facts & Figures Foodconsumption   17% + per jaar 2004-2011   Verdubbeld 2006-2011   525 Euro per jaar per persoon   Sh...
Consumer, Producer and FoodPrice inflation
What‟s going on?    •   Ontwikkeling consumptie China    •   Groei en toename van moderne        retailformules    •   Gro...
Usefull to know•   Groeiend inkomen heeft invloed op    leefstijl en eetgedrag•   Jonge consumenten op zoek naar    gezond...
Business in                  China?             • Characteristics and habits                     • First Step             ...
Zakendoen met China, de „‟nieuwe‟‟wereldspeler
Zaken doen in China “denk Chinees’’ of werk via Chinezen
‘’guanxi‟‟
Zaken doen in China  tegenprestaties of‘’you scratch my back, I’ll scratch yours’
Zaken doen in China                                                     geenagenda CHITRACON   CHINESE TRANSLATIONS, INVE...
Zaken doen in China  geduld
Zaken doen in China    wie is debaas?
Zaken doen in China    eten
Zaken doen in China    drinken
CHINA
Features & habits
Introduction         INTRODUCTION               •   Usually through a exhibition or a match                   meeting.    ...
CORPORATE CULTURE:     DISCOVERY AND RELATIONSHIP•   The mentality and the language, in different regions in China show la...
CORPORATE CULTURE:    DISCOVERY AND RELATIONSHIP    Avoid confrontations.     It is better to lie than someone suffering...
Chinese Relationship Development
Relationship development       "Business" and "Private" are of equal significance.It comes in both cases on respect and tr...
Preparations•   Homework China•   Export plan•   Marketing the products•   Registration of the brand (and) category(ies)• ...
DEVELOP AN INTERNATIONAL              STRATEGY                              Understand consumers  Understand value brand  ...
China market scan
Recommendations   Conclusions
Links and industry contacts
Further reading
同义词
CHINA                  Workshop for entrepreneurs                   with export plans to ChinaThanks for your attention an...
Food industry event 2012 (china)  euroforum may 2012
Food industry event 2012 (china)  euroforum may 2012
Food industry event 2012 (china)  euroforum may 2012
Food industry event 2012 (china)  euroforum may 2012
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Food industry event 2012 (china) euroforum may 2012

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  • Visitekaartje, tweetalig, inclusief Chinees, vooral je positie in de onderneming is belangrijk, positioneren als de belangrijkste persoon in het gezelschap. Visitekaartje, in het Chinees, met je naam naar zijn ogen gericht, met twee handen overhandigen. Niet wegstoppen, bekijk de informatie met gemeende interesse en mogelijk haal je er informatie uit die van pas kan komen in het gesprek. Leg het kaartje naast je neer. Vergeet het niet. Bij de eerste ontmoeting is het belangrijk dat duidelijk wordt dat er respect is. Dat kan je doen door een bescheiden buiging naar je gastheer te maken.
  • Food industry event 2012 (china) euroforum may 2012

    1. 1. FOOD & BUSINESS INCHINA Rotterdam – May 10 2012
    2. 2. Today‟s choice shapes the future
    3. 3. DUTCHMAN HENK TEROL IS THE OWNER OF MARKETING AND COMMUNICATION CONSULTANCY ADMARCOM. WITH OVER FORTY YEARS OF EXPERIENCE IN MARKETING AND DEVELOPMENT, HENK VISITED CHINA NUMEROUS TIMES. ONE OF HIS PROJECTS WAS THE INTRODUCTION OF GREEK GOURMET PRODUCTS IN THE RAPIDLY MATURING CHINESE RETAIL MARKET.WHILE TRAVELING THROUGH CHINA, HE WORKED EXTENSIVELYWITH DISTRIBUTORS, RETAILERS AND OTHER STAKEHOLDERS.AND SOON HE WAS ASKED TO BECOME MASTER OFCEREMONIES OF ONE OF HIS BUSINESS PARTNERS. TODAYHENK IS YOUR MASTER OF CEREMONIES.
    4. 4. Content:  Urbanization  Why China?  Consumers  Retail in China  Food & Beverages in China  Business in China  Questions
    5. 5. 20 YEARS FROM NOW CHINAS WILLBE THE LARGEST ECONOMY IN THEWORLD.ESPECIALLYWHEN CHINA IS LESS EXPORTDEPENDENTAS DOMESTIC CONSUMPTIONGROWS
    6. 6. The outlook
    7. 7. URBANIZATION CHINARetail & Retail Suppliers With Export Plans ToChina
    8. 8. China Population developments
    9. 9. Urbanisation CHINA
    10. 10. Tier cities CHINA
    11. 11. Population DevelopmentsCHINA
    12. 12. China urbanization in facts City developments : source Champs, fastest growing cities Population in 2000 Peak population (year)Pearl River Delta “City” 16.6 m 31.2 M (2034)Guangzhou, Shenzhen, Dongguan andFoshanJingjin 16.6 M 31.1 M (2035)Beijing & Tianjin Current Beijing 16.8 M Current Tianjin 10.8 MYangtze River Delta “City” 14.8 M 21.6 M (2031)Chongqing 6.2 M 11.2 M (2027) Current 32 MChengdu 3.9 M 11.1 M (2035) Current 10.4 MZhengzhou 6.7 M 10.1 M (2039) Current 7.2 MXi „an 4.6 M 10.0 M (2035Changzhutan cluster 3.7 M 9.7 M (2034)Nanjing 3.5 M 7.2 M (2035) Current 7.7 M http://www.eiu.com/subscriber_promos.aspx
    13. 13. WHY CHINA?Retail & Retail Suppliers With Export Plans ToChina
    14. 14. Why China?China Facts
    15. 15. Why China?China Facts
    16. 16. Why China? China FactsCHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
    17. 17. Economic Grew CHINA
    18. 18. 22 China provinces reportGDP over US$158 billion.
    19. 19. Income Developments CHINA2011
    20. 20. Changes and challenges ahead Politics: party bureaucracy and the challenges ahead of a fast-changing society Economy: Government control and entrepreneurial spirit China and the world: Nationalism and Foreign business Infrastructure: hard and soft (still bad areas) Demography: education and workforce Management: The international manager Production: The law, supply china and quality Growing middle classes and life style products
    21. 21. (1) Calculated using purchase power parity exchange rates.Source: Citi Investment Research & Analysis report “Global Growth Generators,” February 2011 and Pricewaterhouse Coopers, “UK Economic Outlook,”
    22. 22. Dutch export CHINA till 2011
    23. 23. Trade facts 2011
    24. 24. CONSUMERSRetail & Retail Suppliers With Export Plans ToChina
    25. 25. Chinese Consumers
    26. 26. Consumer Trends China
    27. 27. Young Chinese consumers
    28. 28. Important to know• Trend Sensitive• Brand Sensitive• Brand Loyalty• Western/European – oriented by far (fresh, safety, quality and luxury)• FEATURES:• 15% population is between 15 and 24 years old; • 260 million critical potential consumers (middle class) • Major impact by increasing purchasing power • Important for business strategy
    29. 29. RETAIL IN CHINARetail & Retail Suppliers With Export Plans ToChina
    30. 30. China Retail
    31. 31. Shopping Shanghai
    32. 32. Shopping Shanghai
    33. 33. Sheng da Plaza – Pudong
    34. 34. Sheng da Plaza – Pudong GLOBAL RETAILERS  Retail & Retail Suppliers With Export Plans To China
    35. 35. China Retail companies owns mostly the hole supply chainhttp://www.hutchison-whampoa.com/eng/index.htm Sir Ka-shing Li, is a wealthy businessman from Hong Kong. He is the richest person of East Asian descent in the world and the sixteenth richest man in the world with an estimated wealth of US$16.2 billion on 13 February 2009. Presently, he is the Chairman of Hutchison Whampoa Limited (HWL) and Cheung Kong Holdings; through them, he is the worlds largest operator of container terminals and the worlds largest health and beauty retailer.
    36. 36. Global Retail China
    37. 37. Global Brands withExperience Retail China
    38. 38. Cooperations
    39. 39. Sheng da Plaza – Pudong NEDERLANDSE RETAILE  Retail & Retail Suppliers With Export Plans To China
    40. 40. Shopping Beijing
    41. 41. Shopping Shanghai
    42. 42. Important organizations to know forfood CCFA Dutch embassy and NSGO‟s Dutch consulates (Shanghai,
    43. 43. Sheng da Plaza – Pudong FOOD RETAILERS CHIN  Retail & Retail Suppliers With Export Plans To China
    44. 44. Developments food & beverages retailChina
    45. 45. Carrefourhttp://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR246.htmhttp://www.express.be/business/nl/economy/carrefour-succesvol-china-dankzij-lokale-orientatie/83898.htm
    46. 46. City Shop
    47. 47. City Shop
    48. 48. Jenny Lou
    49. 49. Sheng da Plaza – Pudong FOOD & BEVERAGES
    50. 50. ETEN EN DRINKEN IN Food & Beverages China CHINA • Chinese regios sterk wisselend qua smaakbeleving • Ingrediënten en lokale producten zijn sterk verschillend • Chinese keuken is verschillend, pittig, zoutig en zoetig • Veel gerechten hebben een lokale• traditie • Proberen en communiceren • Veel TV-kook en bereidingsprogramma‟s
    51. 51. Facts & Figures Foodconsumption 17% + per jaar 2004-2011 Verdubbeld 2006-2011 525 Euro per jaar per persoon Shanghai =Euro 825,- Beijing & Guangdong = Euro 700,- Waarde van de Yuan steeg 9.5% - Verkopen in F&B steeg 2011 18.3%
    52. 52. Consumer, Producer and FoodPrice inflation
    53. 53. What‟s going on? • Ontwikkeling consumptie China • Groei en toename van moderne retailformules • Groei van 2e en 3e tier steden • Veranderende leefstijlen • Kwaliteit belangrijker• • Betrouwbaarheid van merken is belangrijk • Eigen merken ontwikkeling
    54. 54. Usefull to know• Groeiend inkomen heeft invloed op leefstijl en eetgedrag• Jonge consumenten op zoek naar gezonde producten die inspelen op gemaksbehoefte• Op zoek naar nieuwe recepten en toepassingen in hun (nieuwe en bestaande) kookstijl• Kritisch, onderzoekend, zoekt naar klantervaringen, deelt zijn mening met anderen• Groeiende beschikbaarheid van vers en verpakt voedsel via hyper - en supermarkten van lokale en internationale retailers
    55. 55. Business in China? • Characteristics and habits • First Step • Corporate culture •Guanxi (Relationship Development) PreparationsInformation is available!!!!
    56. 56. Zakendoen met China, de „‟nieuwe‟‟wereldspeler
    57. 57. Zaken doen in China “denk Chinees’’ of werk via Chinezen
    58. 58. ‘’guanxi‟‟
    59. 59. Zaken doen in China  tegenprestaties of‘’you scratch my back, I’ll scratch yours’
    60. 60. Zaken doen in China  geenagenda CHITRACON CHINESE TRANSLATIONS, INVESTMENT CONSULTING & RECRUITMENT
    61. 61. Zaken doen in China  geduld
    62. 62. Zaken doen in China  wie is debaas?
    63. 63. Zaken doen in China  eten
    64. 64. Zaken doen in China  drinken
    65. 65. CHINA
    66. 66. Features & habits
    67. 67. Introduction INTRODUCTION • Usually through a exhibition or a match meeting. • Business Cards ritual (Chinese bc to) • Greetings, titles, topics of conversation. • Always interested though it may often not so • Hierarchy is often seen and felt • They are complimentary and quite properly, the first step toward developing relationship. • If a follow up to make it clear that.
    68. 68. CORPORATE CULTURE: DISCOVERY AND RELATIONSHIP• The mentality and the language, in different regions in China show large differences.• It is important that you, if you want to do business, select before a (your )region and concentrates on it.• Negotiate and liaise with Chinese require patience and tact.• Chinese are reliable, but hard and tough negotiators skilled in the opposite playing off of each other competitors.• Treat them as equals and try a build up good personal relationship with you personally.• Presents your business card (written in English and Chinese) with both hands.• The first meeting the aim of your Chinese partner is mainly focused on the close friendship and mutual understanding.
    69. 69. CORPORATE CULTURE: DISCOVERY AND RELATIONSHIP Avoid confrontations. It is better to lie than someone suffering loss of face, especially when it comes to someone you later might need. All Chinese relations are based on a network, but these networks are business far outweigh the networks that we know in the West. Respect and respect are very important to your Chinese partner, but also for yourself. By someone in public to lose leave that person lose face. Nothing is worse than that! Not only the relationship with the person who has suffered loss of sight is disturbed, but also with those who were present. Face you can get and give, but should not lose and lose.
    70. 70. Chinese Relationship Development
    71. 71. Relationship development "Business" and "Private" are of equal significance.It comes in both cases on respect and trust that the relationship is balanced. .
    72. 72. Preparations• Homework China• Export plan• Marketing the products• Registration of the brand (and) category(ies)• Regulations, Customs, Tax, licenses,• Free Trade Zones and exemptions• Communication • Language • Packaging • Website • Social Media strategy, blogs, • Free publicity, magazines, news papers, local TV & Radio
    73. 73. DEVELOP AN INTERNATIONAL STRATEGY Understand consumers Understand value brand Provide integrated equity marketing skills OK GOOD OUTSTANDING Return on investment Innovation & creativity COOPERATION/Collaboratio nWHERE ARE WE NOW? vs WHERE WE WILL BE IN 6 MONTH?
    74. 74. China market scan
    75. 75. Recommendations Conclusions
    76. 76. Links and industry contacts
    77. 77. Further reading
    78. 78. 同义词
    79. 79. CHINA Workshop for entrepreneurs with export plans to ChinaThanks for your attention and I wish that you can now make a step forwards to reach your aims HENK TEROL Mobile: +31(0) 654 977 703
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