Cretan Treasure: Series philosophy
– The dominant idea in Cretan Treasure series:
Selecting and offering the most important traditional Cretan products in one package
products
– Philosophy:
• Products produced exclusively in Crete
• Products representative of the Cretan Tradition, culture and nutrition
• Products of certified higher quality
• LEADER of the products of Cretan Treasure is ‘extra virgin olive oil ’

Cretan Treasure: Series’ future
– Quality guarantee
Promises
•
• Selection of our
• Selection of the most
collaborators with strict
excellent products
criteria
• Insurance of quality –
• Certification of our co-
Investment on quality
operators from
• Flexibility in creating new
international
products according to the
organizations
needs of the market
• Experience – Know–how
• Expand of co-operations in a
• Professionalism
worldwide level
• Consequence
• High quality services
• Personal relationship
• Vision
• Final product of certified
higher quality

Brand value: Care of the skin: Outside
Skin
Aging
Protect for sun and pollution
24 hours
In the daytime
In the night time
Deliver good body feeling
Outside Beauty

Brand value: Care the of the body: Inside
Vain
Heart
Lever
Stomach
Decrease Cancer
Decrease Alzheimer
Decrease Parkinson
Its cleans the vain and air system

Experiences with Extra virgin olive oil:
Food fun
Tasty and eating
Nice to present in families and restaurants
Start it from little kids
Decrease Heart disease
Decrease Cancer
Decrease Alzheimer
Decrease Parkinson
Its cleans the vain and air system
Its protect you skin during sunny moments

Experiences with healthy Honey:
In the daytime
In the night time
Deliver good body feeling
In and Outside beauty
Its delivers energy
Its cleaning the body system
Good tasting
Its protect you against tuff days

Experiences with Cretenzer Wines:
Noosing, Tasting and drinking
Nice to present for friends, families and in restaurants
Its delivers good relations
Its delivers good feeling and experiences

Experiences Herbs:
Food fun
Noosing, Tasting and drinking
Nice to present in families and in restaurants
Start it from little kids
Its cleans the vain and air system
Its deliver a nice after diner moment

Experiences care products:
Delivers Beauty
Delivers Confidence
Delivers Care of the body
Delivers Protection of the body
Delivers Cleaning the body
Conditionering Aging
Peeling

Experiences vinegars:
Tasting of nice food and fun
Nice to present to friends, families and in restaurants
Its delivers nice and memorable moments with love ones

Cretan Treasure Service Map
Proactive model for international regional & local strategy
Understanding
consumers
Understanding Integrated
brand equity marketing skills
GOOD OUTSTANDING
OK
Return on Innovation &
investment creativity
Collaboration
Where are we now? Where do we want to be in 6 months?

International strategy
Backed up and supported by our
expert regional/international team
Full service teams available in local/regional
market
Credibility - Reliability
From the local area
Technology
Experience
Quality
To international market
New collaborations
establishing
Win-Win strategies

Services
Quality support for agents, wholesalers or retailers
Support areas
Brand Manual
Shop Manual and guide
Employee requirement list
Training for brand understanding
Up and cross sell and support
Category Management
Online and convenience delivering support to end users
Dbase management tool kit, b.e. data storage for dbase marketing
strategies, consumer profiling, buyers profiles,
Support in communication, promotions and advertising
PR and Editorial support
Events and exhibitions
Newsletters, Direct Marketing, Research, one to one marketing,
interactive strategies, mobile marketing, etc.

From current brand to new
international brand approach

Products
1. Cretan Treasure Platinum
2. Cretan Treasure Classic
3. Cretan Treasure Amphora
4. Cretan Treasure Red Wine
5. Cretan Treasure White Wine
6. Cretan Treasure Honey
7. Cretan Treasure Herbs
8. Cretan Treasure Tsikoudia
9. Cretan Treasure new packaging concept for all products
10.Cretan Treasure present boxes

Cretan Treasure Platinum
Organic Extra Virgin Cretan Olive:
Platinum Biologic, 250 ml
Platinum Biologic, 500 ml

Cretan Treasure Classic
Classic Extra Virgin Cretan Olive oil:
Classic, (0.1 – 0.5) 250 ml
Classic, (0.1 – 0.5) 500 ml
Classic, (0.1 – 0.5) 750 ml

Cretan Treasure Amphora
Extra Virgin Olive oil
Olive oil is a product that has been
produced on Crete since ancient times and
is a basic ingredient of the Cretan Diet.
According to numerous scientific
researches and studies that have been
carried out in recent years, the population
of this island enjoys the highest levels of
long-life and this fact is a result of the
eating habits of it’s people.
Cretan olive oil with it’s rich flavour and
taste is considered today one of the best
worldwide and, for this reason, is in great
and increasing demand in numerous
countries.
500 ml

Cretan Treasure Red Dry Wine
Mantilary – Kostifali
The ideal climatic conditions
of our island and the modern bottling procedure
have led to an absolutely rewarding
result. This wine gets old in oaken
barrels under controlled conditions
.

Cretan Treasure White Dry Wine
Malvazia
The Cretan variety of grapes with the richest
aroma spead across the Mediterranean wine
yards eight centuries ago. It has been
enchanced in recent years in our motherland
under ideal climatic conditions to give us once
again the richest aroma. It has also been
added to the renowned Cretan eating habits
combining a healthy diet with pleasure.

Cretan Treasure herbs
Crete is a botanical paradise. A large number of herbs
grow on Crete, many of which cannot be found anywhere
else in the world.
Cretan Treasure offers a combination of three herbs:
o Dictamus
o Malotira
o Faskomilo
Dictamus or Erondas is a herb that grows exclusively
on Crete. It has been appreciated for it’s medical value
since ancient times as it shoots stomach and intestinal
ulcers, neuralgia, headaches and sore-throats.
The local tea on Crete is Malotira and is considered to
have antibacterial value while it helps people suffering
from breathing difficulties and problems with the urinary
system.
It is believed that the quality of the Cretan faskomilo is
one of the best globally. It has a beneficial effect on
sore throats, sore gums, headaches, migraine, diarrhea
and hair loss. It can also be used as a spice with meat
and fish as well as to add a unique flavour to olive oil.

Cretan Treasure Honey
The beneficial effects of honey on
human health are widely known since it
adds to our stamina, our mental and
cardiac functions and helps deal with
breathing problems.
Honey is a product that has also been
produced in Crete since prehistoric times
and has been famous for it’s flavour and
it’s excellent quality within and beyond the
borders of Greece.
Over 2.000 plant species can be found
on Crete, 160 of which (mostly herbs) are
unique to the island. This fact makes the
island of Crete a paradise for bee -
keeping.

Cretan Treasure Tsikoudia
Tsikoudia is a product that is produced
in no other place in the world than Crete.
Its is a drink that consists a basic
ingredient of the Cretan culture. It is a
very old habit in our island to treat our
guests a glass of Tsikoudia.
Tsikoudia stimulates your appetite,
helps digestion and satisfies your senses.
It can accompany any meal and books it’s
taste any time of day or night!

Cretan Treasure new packaging concept for all products

Cretan Treasure
present boxes

Cretan Treasure Minoan
It is available in a luxurious packaging
of walnut brown wooden chest. The
component parts of “Cretan Treasure
Minoan” which make it special are:
1. Red dry wine of the variety
“Mantilari – Cotsifali” (750ml).
2. Extra virgin olive oil of acidity 0,3%
(500ml)
3. Tsikoudia of excellent quality
(200ml)
4. Honey (250 gr)
5. Cretan Herbs (Dictamus, Faskomilo
(sage), Malotira) (20gr).

Cretan Treasure Oliva
Cretan Treasure Creatan Treasure
Elegance is a novelty in our Cretan
Treasure line due it’s luxurious
transparent packaging made of
excellent quality plexi-glass.
In the box:
•
1. Red Dry wine of the variety “Mantilari –
Cotsifali” 750 ml or white dry wine of
the variety “Malvazia” 750 ml
2. Extra Virgin olive oil of acidity (0,3),
500 ml
3. Tsikoudia of excellent quality (200 ml)
4. Honey (250 gr)
5. Cretan Herbs (dictamus, Faskomilo
(sage) Malotira (20 gr)

Cretan Treasure Minoan miniature
“Cretan Treasure Minoan Miniature” adds the
superior taste of red wine achieved by
mixing special local varieties of grapes to
the products of this line. It is available in a
small luxurious package of a walnut brown
wooden chest. It consists of:
Red dry wine of the variety
“Mantilari – Cotsifali” (40ml)
Extra virgin olive oil
of acidity 0,3% (40ml)
Tsikoudia
of excellent quality (40ml)
Honey (40gr)

Cretan Treasure Oliva miniature
“Cretan Treasure Oliva Miniature”
is available for those who prefer dry white
Cretan wine in a luxurious chest made of
cypress tree green colored wood. It includes
the following products:
White dry wine of the variety
“Malvazia” (40ml).
Extra virgin olive oil
of acidity 0,3% (40ml)
Tsikoudia
of excellent quality (40ml)
Honey (40gr)

Synopsis
We can offer:
High quality products
High quality services
Credibility
We want to expand and participate in the global market
You know your market

We can address each of your criteria
Network scale and resources
Creativity and innovation
Strategic leadership
Collaboration
Integration and brand knowledge
Technology and solutions
Competitiveness and Controls
Relevant experiences
Modern Entrepreneurship

Why should you choose for Elma?
1. We are already a trusted partner working with different Olive Oil
Traders/Wholesalers/consumers and farmers
2. We have global strength and an international superior products’ concept
3. Backed up with solid strategic marketing skills and brand experience
4. Our background gives us a head start in Olive Oil trade & consumer
marketing
5. We develop global, regional and local capabilities and expertise
6. We are creative and thought entrepreneurs
7. We have a philosophy and structure that delivers value
8. May be your company would be one of the top clients for the Elma network

Cretan Diet and food

THANK YOU
Henk Terol
marketing@cretantreasure.gr
Tel: 0031 75 6123987
Fax: 0031 75 6124011
M: 0031 653197480
Blog:
http://www.cretantreasureblog.gr
Website:
http://www.cretantreasure.gr