Story about me
Self-made person and improved my skills.
More than 20 years in publishing houses responsible for sales of advertising space.
This business, by many underestimated, is versatile and particularly instructive. By insights into many branches you develop yourself as an
interesting partner for companies and institutions.
Added value: development to full partner at management / marketing decision-making. Evaluate my own weaknesses but especially
developing my talents and skills.
Learned: Always do your homework, seek creative solutions to solve problems, or results from analysis and display it on an attractive and
intriguing way. Preferably with some suggestions and show it without addressed moralizing.
About 5 years worked in advertising agencies as client service director and responsibility of boards.
Learned processes into (inter) national communications agencies.
The divisions between and political importance of creation and business, especially in international level, experience and know them to go.
Added value: development from a sales-oriented to a listening and originator personality.
Furthermore learned into coaching and leadership into and teamwork promoter as especially as a powerful tool in organizations.
Learned understood the political game.
Furthermore I see occupy breaking through of innovations in many fields of marketing, communications and media. I participate and was a part
of their place in the mix
I worked till now more than 19 years as an independent entrepreneur for (inter) national customers.
Personality: integer, people man, go-getter, creative, inspiring, honest, enthusiastic, flexible and open
International Marketing, Sales & Communication
Branding, Brand Manual, Concepting & New Packaging design, Presentations, Franchise & Store concepts, Brand Experiences Shops,
Investment Planning, Marketing, Product, Export/Sales & Key Account Management, Web visibility, online strategies for product support, New
Marketing (2.0) approach through social networks, Change Management, Internal Communication, etc.
Business Development Communication Agencies
WPP/Wunderman/TaskForce Amsterdam, BBDO/Proximity Amstelveen
Business Development own company
Client Services & Account Director
Bozell Advertising, ARVH Communications
Sales & Category Management
Sales Director Publishers± Reed Elsevier, Perscombinatie. Category Management Mölnlycke , Elma Ltd.
B2B & B2C, Trade, Retail,
Profit and Governmental organisations
Shelve(s) analyses, included cost & profit
“Henk is an extremely enthusiastic person, with great management skills and advertising + marketing
experience. It was a bliss working for Henk, I had a great
time and learned a lot.” October 27, 2008
Melinda Crawford , Office Manager Admarcom, reported to Henk at Admarcom
Quotes of colleagues, purchasers of
marketing & communication services,
company owners and decision makers.
“Henk always manages to over deliver and in a creative and novel way! Great stuff from a great guy!”
July 31, 2008
Top qualities: Great Results , Personable , Expert
Jan Karel Kleijn hired Henk as a music in 2008 , and hired Henk more than once
Working with Henk for the same purpose: the global positioning and identity branding of producers of authentic Greek
food products, I found in Henk a super driven partner, coach, mentor and co-developer. Even though marketing Greek
products is often a bumpy road, Henk has always shown an unstoppable energy and expertise to present and develop
every level of his brand, anywhere in the world to anyone he chose fit to be partner. 'No-nonsense', 'Exciting' and
'Inspiring' are only the first 3 characteristics that come to mind when thinking of Henk's commitment and work. You have
a serious brand, with a serious aim for a serious market? I'd definitely have a chat with Henk!” October 16, 2009
Robijns Jan, Export Development Manager, Attiki Pittas
was with another company when working with Henk at Elma Ltd (Greece) Crete
“Henk is a strategic miracle, always looking for new challenges. Beside this he´s a great person to work with and always
in for a talk.” November 17, 2006
Lilian Heijmans , Marketing Communication Consultant , Heijmans Marketing en Communicatie Advies
working with Henk at Admarcom Network Compagnons in Wunderman - Amsterdam
“In addition to being a pleasant human being, Henk is a very honest, straight forward and capable communications
professional. In addition, he is the ideal person to discuss concepts and ideas in a wide variety of business areas. He
transmits these qualities in his early contacts, impressing even people whom he has just met. And he does his
homework!” October 11, 2007
Ron Franken , Owner , Tynwald International
was with another company when working with Henk at Admarcom & Partners
CEO/Owner at Admarcom & Partners
“Henk's enthusiastic and professional approach to new business led to numerous valuable contacts.
Henk is an open minded, flexible man with great spirit and fun.” November 3, 2008
Sandra Horlings , Managing director , Proximity , managed Henk at Proximity
“Henk is a great and pleasant guy to work with. Straight forward, reliable, skilled communicator and out-of-the
box thinking. He surprises me, for over 20 years now, with his up-to-date knowledge and views on the business.
I highly recommend Henk as business partner.” November 11, 2008
Top qualities: Great Results , Good Value , Creative
Paul Vermeulen hired Henk as a Business Consultant in 1984 , and hired Henk more than once
“Henk is een inspirerende man die zijn kennis en ervaring opgedaan in de bureauwereld wil toepassen aan klantzijde.
Hij vindt het belangrijk om bij te blijven in de online ontwikkelingen. Henk komt over als strategisch, voortvarend en
snel. Is een stevig gesprekspartner.” July 30, 2008
Marguerita Suddaby-Bisschop , Consultant werving en selectie , OCG
“Henk weet meer dan Google!” November 10, 2008, (Henk knows more then Google!)
Job Koopman , Consultant / CSD, digital leader , Proximity (BBDO) worked with Henk at Proximity
Business Development Management at Proximity
“Henk was one of the cool people at Proximity. Loved discussing new stuff with him. Props for Henk...”
November 5, 2008
Maarten Groen , Proximity BBDO ,
“Henk is a super enthusiast, hard-working professional, always looking for opportunities. He thinks in solutions
and in human values. A real pleasure to work with him.” October 29, 2008
Évi Anlauf , Client Service Director Automotive , Wunderman ,worked with Henk at Wunderman Amsterdam
“Henk is always looking for creative solutions to get the best results within the given time frame and money
frame. He is responsive, has a professional mindset and it is fun to work with Henk!” October 28, 2008
Top qualities: Personable , High Integrity , Creative
Mirko Creyghton hired Henk as a Graphic/Web Designer in 2007
“Henk is a great marketing/communication expert with a very good network!” November 28, 2007
Frans Rodenburg , Mediadirector , PPGH/JWT , email@example.com
was with another company when working with Henk at Perscofrans@wisecrackers.nlmbinatie
Sales Manager at Perscombinatie
Elma bulk into three independent Business Units
Planning: Business, Export, Marketing, Product and Communications
New website: www.elmaltd.eu
Port Folio Management
Key Account System and Client Report System
Focus export China, Arabic Speaking countries, India, Russia and USA
Target groups analyses; b2c, b2b,`retail, wholesale, agents, city analyses, agent
New brand profile, Brand experience shop concept, packaging concept and brand
manual for Cretan Treasure
From only BULK into three Business Units