Mark Gibbs [email_address] http://gibbs.com Messaging: From the  Sublime to the Ridiculous Twitter
 
 
<ul><li>Join and leave conversations </li></ul><ul><li>Sometimes just listen in </li></ul><ul><li>Have private conversatio...
 
 
<ul><li>Just like a huge cocktail party </li></ul><ul><li>But virtualized … </li></ul><ul><li>With everything recorded … <...
<ul><li>Founded 2006 </li></ul><ul><li>Makes no money </li></ul><ul><li>Worth … </li></ul>$1,000,000,000
The  Twitter Zone
What is Twitter? A “tweet”: Maximum 140  characters including spaces On the Web or  through an app A “microblogging” Web  ...
Twitter & Everyone Public Timeline 300 to 600 tweets per second! That’s about 14,191,200,000 per year.
You & Everyone
 
Types of Tweets This is a tweet that will be seen in the public timeline and by my followers D fred  This is a private twe...
Successful Tweets <ul><li>You must have an agenda </li></ul><ul><li>Work your agenda </li></ul><ul><li>Make timely respons...
5 Billion Served <ul><li>1 billion by November 2008 </li></ul><ul><li>1.6 billion by the end of April 2009 </li></ul><ul><...
Twitter Growth <ul><li>Twitter has grown over 650% this year -- (compete.com) </li></ul><ul><li>Now more than 1,800 Twitte...
http://ebiquity.umbc.edu/blogger/2007/04/19/twitter-social-network-analysis/
@quistuipater
 
 
http://tweetstats.com/
My Tweets http://tweetstats.com/
 
Client Software I Use http://tweetstats.com/
My Followers
Followers I Don’t Need
What Do We Tweet About? The WYAFL  Syndrome
http://www.informationisbeautiful.net/2009/more-truth-about-twitter/
What’s the Business Value?
Twitter for Enterprises <ul><li>Competitive Insight </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Sentiment </li><...
How Reliable is Twitter?
 
http://www.pingdom.com/reports/vb1395a6sww3/check_overview/?name=twitter.com%2Fhome
http://www.pingdom.com/reports/vb1395a6sww3/check_overview/?name=twitter.com%2Fhome
Google search --  site:twitter.com/*username
 
 
Success <ul><li>Dell </li></ul><ul><li>Starbucks </li></ul><ul><li>JetBlue </li></ul><ul><li>Wholefoods </li></ul>
$3,000,000 Earned from Twitter (since 2007)
 
 
 
 
 
http://www.cnn.com/2009/HEALTH/10/09/cheating.death.suspended.animation/index.html?iref= topnews
 
Twitter for SMBs <ul><li>News </li></ul><ul><li>Brand building and maintenance </li></ul><ul><li>Customer support and serv...
Kogi Korean BBQ Taco Truck http://kogibbq.com/ 300 to 800 people each time it parks  http://www.latimes.com/features/print...
 
 
 
Making Twitter Your %@#$&
Twitter Clients http://www.seesmic.com/ http://www.tweetdeck.com/
Twitter API http://apiwiki.twitter.com/
Web Applications
Hashtag Tracker http://gibbs.com/motm/
Xcelsius
 
RSS Feed –  automatically  checked every six hours Twitter API CTC Blog Twitterfeed Twitter
 
Analyzing Sentiment http://www.openamplify.com/ <ul><li>The Twitter Search API </li></ul><ul><li>The OpenAmplify API; a li...
Search Twitter for a term  Submit search result  to OpenAmplify  Graph Results  Extract sentiment “signals”
Client side: Sentimeter Custom Server-based Proxy Twitter Search  OpenAmplify
http://gibbs.com/guii/sentimeter.html
http://gibbs.com/guii/sentimeter.html
Next Steps <ul><li>Reimplement in Runtime Revolution and or Alpha Five </li></ul><ul><li>Add multiple search term support ...
Should You Care About Twitter? <ul><li>It’s YACC (“yet another communications channel”) </li></ul><ul><li>It’s being lever...
If you ignore Twitter or any other social media you will be missing out on a strategic business opportunity. One your comp...
Thank-you.
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I Tweet Therefore I Am

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A presentation given at the Convergence Technology Council meeting on 10/22/09.

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  • Imagine if you will, a cocktail party …
  • What are the characteristics of a cocktail party?
  • … a really big one … that’s what Twitter is a lot like
  • Page design / avatar / layout
  • Page design / avatar / layout
  • My influence
  • Mashable: The security hole, first reported by The L.A. Times , reveals that, by just typing “site: twitter.com/*username* ” (replacing *username* with the Twitter name of a protected account), you can see most or all of the tweets of an account. And it’s already being used to see the tweets of Bill Clinton , and others. Apparently, while you can’t directly access a protected Twitter account, Google’s crawling bots can pass right by without any problem. By looking at the Google results, you can get a sense of what that person is tweeting about. For example, here’s what comes up when you search Bill Clinton:
  • Mashable: The security hole, first reported by The L.A. Times , reveals that, by just typing “site: twitter.com/*username* ” (replacing *username* with the Twitter name of a protected account), you can see most or all of the tweets of an account. And it’s already being used to see the tweets of Bill Clinton , and others. Apparently, while you can’t directly access a protected Twitter account, Google’s crawling bots can pass right by without any problem. By looking at the Google results, you can get a sense of what that person is tweeting about. For example, here’s what comes up when you search Bill Clinton:
  • Mashable: The security hole, first reported by The L.A. Times , reveals that, by just typing “site: twitter.com/*username* ” (replacing *username* with the Twitter name of a protected account), you can see most or all of the tweets of an account. And it’s already being used to see the tweets of Bill Clinton , and others. Apparently, while you can’t directly access a protected Twitter account, Google’s crawling bots can pass right by without any problem. By looking at the Google results, you can get a sense of what that person is tweeting about. For example, here’s what comes up when you search Bill Clinton:
  • Apple corporate has no official Twitter presence while iTunes has 5 – no Steve Jobs account not even …
  • This one … no idea who
  • Rather than using the Twitter Web interface
  • I Tweet Therefore I Am

    1. 1. Mark Gibbs [email_address] http://gibbs.com Messaging: From the Sublime to the Ridiculous Twitter
    2. 4. <ul><li>Join and leave conversations </li></ul><ul><li>Sometimes just listen in </li></ul><ul><li>Have private conversations </li></ul><ul><li>Hear interesting things </li></ul><ul><li>Say interesting things </li></ul><ul><li>Hear about opportunities </li></ul><ul><li>Hear about bargains </li></ul><ul><li>Hear news and gossip </li></ul><ul><li>Spread news and gossip </li></ul>
    3. 7. <ul><li>Just like a huge cocktail party </li></ul><ul><li>But virtualized … </li></ul><ul><li>With everything recorded … </li></ul><ul><li>And global … </li></ul><ul><li>And minimally structured … </li></ul><ul><li>And very, very new </li></ul><ul><li>A key part of social networking </li></ul>
    4. 8. <ul><li>Founded 2006 </li></ul><ul><li>Makes no money </li></ul><ul><li>Worth … </li></ul>$1,000,000,000
    5. 9. The Twitter Zone
    6. 10. What is Twitter? A “tweet”: Maximum 140 characters including spaces On the Web or through an app A “microblogging” Web site and Web service
    7. 11. Twitter & Everyone Public Timeline 300 to 600 tweets per second! That’s about 14,191,200,000 per year.
    8. 12. You & Everyone
    9. 14. Types of Tweets This is a tweet that will be seen in the public timeline and by my followers D fred This is a private tweet that will only be seen by “fred” This is a tweet with hashtags that will be seen in the #public #timeline and by my followers @fred This is a tweet that will seen by “fred” even if he isn’t following me and will be seen in the public timeline and by my followers This is a tweet with a URL – http://gibbsuniversal.com/sentimeter This is a tweet with a shortened URL – http://bit.ly/44iVMz RT @fred This is a re-tweet that will that will seen by “fred” even if he isn’t following me, in the public timeline, and by my followers This is a tweet that will that will seen in the public timeline, and by my followers that asks for a re-tweet; Pls RT
    10. 15. Successful Tweets <ul><li>You must have an agenda </li></ul><ul><li>Work your agenda </li></ul><ul><li>Make timely responses </li></ul><ul><li>Bring news to the party </li></ul><ul><li>Retweet to engage (always attribute) </li></ul><ul><li>Ask for Retweets </li></ul><ul><li>Repeat your tweets </li></ul>
    11. 16. 5 Billion Served <ul><li>1 billion by November 2008 </li></ul><ul><li>1.6 billion by the end of April 2009 </li></ul><ul><li>The 5 billionth (&quot;The Pentagigatweet“) on October 18th </li></ul>http://news.cnet.com/8301-13577_3-10378353-36.html?part=rss&subj=news&tag=2547-1_3-0-20
    12. 17. Twitter Growth <ul><li>Twitter has grown over 650% this year -- (compete.com) </li></ul><ul><li>Now more than 1,800 Twitter-based or connected tools and applications -- (oneforty.com) </li></ul>http:// siteanalytics.compete.com/twitter.com /
    13. 18. http://ebiquity.umbc.edu/blogger/2007/04/19/twitter-social-network-analysis/
    14. 19. @quistuipater
    15. 22. http://tweetstats.com/
    16. 23. My Tweets http://tweetstats.com/
    17. 25. Client Software I Use http://tweetstats.com/
    18. 26. My Followers
    19. 27. Followers I Don’t Need
    20. 28. What Do We Tweet About? The WYAFL Syndrome
    21. 29. http://www.informationisbeautiful.net/2009/more-truth-about-twitter/
    22. 30. What’s the Business Value?
    23. 31. Twitter for Enterprises <ul><li>Competitive Insight </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Sentiment </li></ul></ul><ul><li>Public relations </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Brand building and maintenance </li></ul></ul><ul><li>Customer service </li></ul><ul><li>Advertising and selling stuff </li></ul><ul><li>Internal social networking </li></ul>
    24. 32. How Reliable is Twitter?
    25. 34. http://www.pingdom.com/reports/vb1395a6sww3/check_overview/?name=twitter.com%2Fhome
    26. 35. http://www.pingdom.com/reports/vb1395a6sww3/check_overview/?name=twitter.com%2Fhome
    27. 36. Google search -- site:twitter.com/*username
    28. 39. Success <ul><li>Dell </li></ul><ul><li>Starbucks </li></ul><ul><li>JetBlue </li></ul><ul><li>Wholefoods </li></ul>
    29. 40. $3,000,000 Earned from Twitter (since 2007)
    30. 46. http://www.cnn.com/2009/HEALTH/10/09/cheating.death.suspended.animation/index.html?iref= topnews
    31. 48. Twitter for SMBs <ul><li>News </li></ul><ul><li>Brand building and maintenance </li></ul><ul><li>Customer support and service </li></ul><ul><li>Selling stuff </li></ul>
    32. 49. Kogi Korean BBQ Taco Truck http://kogibbq.com/ 300 to 800 people each time it parks http://www.latimes.com/features/printedition/food/la-fo-kogi11-2009feb11,0,3007869.story
    33. 53. Making Twitter Your %@#$&
    34. 54. Twitter Clients http://www.seesmic.com/ http://www.tweetdeck.com/
    35. 55. Twitter API http://apiwiki.twitter.com/
    36. 56. Web Applications
    37. 57. Hashtag Tracker http://gibbs.com/motm/
    38. 58. Xcelsius
    39. 60. RSS Feed – automatically checked every six hours Twitter API CTC Blog Twitterfeed Twitter
    40. 62. Analyzing Sentiment http://www.openamplify.com/ <ul><li>The Twitter Search API </li></ul><ul><li>The OpenAmplify API; a linguistic analysis engine offered as a Web service. </li></ul>
    41. 63. Search Twitter for a term Submit search result to OpenAmplify Graph Results Extract sentiment “signals”
    42. 64. Client side: Sentimeter Custom Server-based Proxy Twitter Search OpenAmplify
    43. 65. http://gibbs.com/guii/sentimeter.html
    44. 66. http://gibbs.com/guii/sentimeter.html
    45. 67. Next Steps <ul><li>Reimplement in Runtime Revolution and or Alpha Five </li></ul><ul><li>Add multiple search term support </li></ul><ul><li>Add alerts </li></ul><ul><li>Add collaborative analysis </li></ul><ul><li>Add server-based analysis </li></ul>
    46. 68. Should You Care About Twitter? <ul><li>It’s YACC (“yet another communications channel”) </li></ul><ul><li>It’s being leveraged by all sorts of organizations </li></ul><ul><li>It’s a consumer focus </li></ul><ul><li>It’s low cost, but with high potential </li></ul><ul><li>It’s a cornerstone of social networking </li></ul>
    47. 69. If you ignore Twitter or any other social media you will be missing out on a strategic business opportunity. One your competitors will not miss … Yes, you absolutely should care!
    48. 70. Thank-you.
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