I Tweet Therefore I Am

Mark Gibbs [email_address] http://gibbs.com Messaging: From the Sublime to the Ridiculous Twitter

Join and leave conversations
Sometimes just listen in
Have private conversations
Hear interesting things
Say interesting things
Hear about opportunities
Hear about bargains
Hear news and gossip
Spread news and gossip

Just like a huge cocktail party
But virtualized …
With everything recorded …
And global …
And minimally structured …
And very, very new
A key part of social networking

Founded 2006
Makes no money
Worth …
$1,000,000,000

The Twitter Zone

What is Twitter? A “tweet”: Maximum 140 characters including spaces On the Web or through an app A “microblogging” Web site and Web service

Twitter & Everyone Public Timeline 300 to 600 tweets per second! That’s about 14,191,200,000 per year.

You & Everyone

Types of Tweets This is a tweet that will be seen in the public timeline and by my followers D fred This is a private tweet that will only be seen by “fred” This is a tweet with hashtags that will be seen in the #public #timeline and by my followers @fred This is a tweet that will seen by “fred” even if he isn’t following me and will be seen in the public timeline and by my followers This is a tweet with a URL – http://gibbsuniversal.com/sentimeter This is a tweet with a shortened URL – http://bit.ly/44iVMz RT @fred This is a re-tweet that will that will seen by “fred” even if he isn’t following me, in the public timeline, and by my followers This is a tweet that will that will seen in the public timeline, and by my followers that asks for a re-tweet; Pls RT

Successful Tweets
You must have an agenda
Work your agenda
Make timely responses
Bring news to the party
Retweet to engage (always attribute)
Ask for Retweets
Repeat your tweets

5 Billion Served
1 billion by November 2008
1.6 billion by the end of April 2009
The 5 billionth ("The Pentagigatweet“) on October 18th
http://news.cnet.com/8301-13577_3-10378353-36.html?part=rss&subj=news&tag=2547-1_3-0-20

Twitter Growth
Twitter has grown over 650% this year -- (compete.com)
Now more than 1,800 Twitter-based or connected tools and applications -- (oneforty.com)
http:// siteanalytics.compete.com/twitter.com /

http://ebiquity.umbc.edu/blogger/2007/04/19/twitter-social-network-analysis/

@quistuipater

http://tweetstats.com/

My Tweets http://tweetstats.com/

Client Software I Use http://tweetstats.com/

My Followers

Followers I Don’t Need

What Do We Tweet About? The WYAFL Syndrome

http://www.informationisbeautiful.net/2009/more-truth-about-twitter/

What’s the Business Value?

Twitter for Enterprises
Competitive Insight
News
Sentiment
Public relations
News
Brand building and maintenance
Customer service
Advertising and selling stuff
Internal social networking

How Reliable is Twitter?

http://www.pingdom.com/reports/vb1395a6sww3/check_overview/?name=twitter.com%2Fhome

Google search -- site:twitter.com/*username

Success
Dell
Starbucks
JetBlue
Wholefoods

$3,000,000 Earned from Twitter (since 2007)

http://www.cnn.com/2009/HEALTH/10/09/cheating.death.suspended.animation/index.html?iref= topnews

Twitter for SMBs
News
Brand building and maintenance
Customer support and service
Selling stuff

Kogi Korean BBQ Taco Truck http://kogibbq.com/ 300 to 800 people each time it parks http://www.latimes.com/features/printedition/food/la-fo-kogi11-2009feb11,0,3007869.story

Making Twitter Your %@#$&

Twitter Clients http://www.seesmic.com/ http://www.tweetdeck.com/

Twitter API http://apiwiki.twitter.com/

Web Applications

Hashtag Tracker http://gibbs.com/motm/

Xcelsius

RSS Feed – automatically checked every six hours Twitter API CTC Blog Twitterfeed Twitter

Analyzing Sentiment http://www.openamplify.com/
The Twitter Search API
The OpenAmplify API; a linguistic analysis engine offered as a Web service.

Search Twitter for a term Submit search result to OpenAmplify Graph Results Extract sentiment “signals”

Client side: Sentimeter Custom Server-based Proxy Twitter Search OpenAmplify

http://gibbs.com/guii/sentimeter.html

Next Steps
Reimplement in Runtime Revolution and or Alpha Five
Add multiple search term support
Add alerts
Add collaborative analysis
Add server-based analysis

Should You Care About Twitter?
It’s YACC (“yet another communications channel”)
It’s being leveraged by all sorts of organizations
It’s a consumer focus
It’s low cost, but with high potential
It’s a cornerstone of social networking

If you ignore Twitter or any other social media you will be missing out on a strategic business opportunity. One your competitors will not miss … Yes, you absolutely should care!

Thank-you.

I Tweet Therefore I Am

by Mark Gibbs on Oct 23, 2009

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I Tweet Therefore I Am — Presentation Transcript