Everything you ever wanted to know about social media but were afarid to ask.
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Everything you ever wanted to know about social media but were afarid to ask.

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Everything you ever wanted to know about social media but were afarid to ask. Everything you ever wanted to know about social media but were afarid to ask. Presentation Transcript

  • Everything You Ever Wanted to Know About Social Media But Were Afraid to Ask Mark Gibbs [email_address]
  • What We Will Achieve
    • We’ll look at the BIG picture of social media
    • We’ll look at what it means to government
    • We’ll stay at 50,000 feet
  • But First Tell me …
  • How Well Do You Understand Social Media? Are You Using Social Media Personally? Professionally? Organizationally?
  • The BIG Picture The BIG Picture
  • Why?
  • Connection
  • Simplicity
  • Immediacy
  • Where?
  • Personal
  • Local
  • Regional
  • National
  • Global
  • Mobile
  • Business
  • News
  • Entertainment
  • Social
  • Roots
  • Email
  • BBS / Chat Rooms
  • Instant Messaging
  • Texting
  • When?
  • 24/7/365
  • Now
  • What?
  • Personal
  • Tribal
  • Cultural
  • Political
  • Professional
  • How?
  • Channels
    • eMail
    • Newsletters
    • Microblogs
    • Blogs
    • RSS feeds
    • BBS-style
    • Mobile (inc. pads)
    • Social bookmarking
    • Reputation services
    • Lifestreams
    • Niche networks
    • Location services
    • Event scheduling
    • Group/team support
  • WordPress
    • As of November 2010:
      • Reached 1,000,000 mobile users
      • http://en.wikipedia.org/wiki/Twitter
      • 32 million WordPress publishers
      • 15.1 million blogs hosted on WordPress.com
      • 17.4 million active installations of the WordPress.org software
      • http://en.wordpress.com/stats/
  • WordPress
    • As of November 2010:
      • 260 million people worldwide visit one or more WordPress.com blogs every month
      • They view over 2.3 billion pages on those blogs each month
      • http://en.wordpress.com/stats/
  •  
  • Facebook
    • More than 500 million active users
    • 50% of active users log on to Facebook [in] any given day
    • 700 billion minutes per month are spent on Facebook
    • http://www.facebook.com/press/info.php?statistics
  •  
  • LinkedIn
    • Over 80 million registered users
    • Spans more than 200 countries
    • Available in English, French, German, Italian, Portuguese and Spanish.
    • 21.4 million monthly unique U.S. visitors and 47.6 million globally
    • http://en.wikipedia.org/wiki/LinkedIn
  •  
  • YouTube May, 2010 - http://www.viralblog.com/research/youtube-statistics/
  •  
  • Twitter
    • Currently estimated 190 million users
    • Users generating 65 million tweets a day
    • Handles over 800,000 search queries per day
    • The "SMS of the Internet.“
    • http://en.wikipedia.org/wiki/Twitter
  • @quistuipater
  •  
  • But WAIT! There’s MORE!
  •  
  • So? What Does This Do For Local Government?
  • Or Maybe … What Can and Will This Do For and To Local Government?
  • Support Transparency
  • Simplify Processes
  • Reduce Costs
  • Support New Services
  • Improve Civic Engagement
  • Improve Staff Engagement
  • Improve Communications
  • ‘ Cause its not just about social media …
  • It’s about how you think about communicating.
  • Collaboration Principle: collaboration increases efficiency & effectiveness Collaboration March 23, 2009 NOT REALLY
  • So, What Are You Going to Do?
  • Understand Your Channels
    • eMail
    • Newsletters
    • Microblogs
    • Blogs
    • RSS feeds
    • BBS-style
    • Mobile (inc. pads)
    • Social bookmarking
    • Reputation services
    • Lifestreams
    • Niche networks
    • Location services
    • Event scheduling
    • Group/team support
  • And Then Ask …
    • What can you handle?
    • What do you want to achieve?
    • What resources do you have?
    • Can you manage those resources?
    • What can you measure?
  • Have We Got Another Eight Hours?
  • Thank you. Mark Gibbs [email_address]
  •  
  • Analyzing Sentiment http://www.openamplify.com/
    • The Twitter Search API
    • The OpenAmplify API; a linguistic analysis engine offered as a Web service.
  • Search Twitter for a term Submit search result to OpenAmplify Graph Results Extract sentiment “signals”
  • http://gibbs.com/guii/sentimeter.html
  • Next Steps
    • Reimplement in Runtime Revolution and or Alpha Five
    • Add multiple search term support
    • Add alerts
    • Add collaborative analysis
    • Add server-based analysis
  • Thank you. Mark Gibbs [email_address]