Everything you ever wanted to know about social media but were afarid to ask.

Everything You Ever Wanted to Know About Social Media But Were Afraid to Ask Mark Gibbs [email_address]

What We Will Achieve
We’ll look at the BIG picture of social media
We’ll look at what it means to government
We’ll stay at 50,000 feet

But First Tell me …

How Well Do You Understand Social Media? Are You Using Social Media Personally? Professionally? Organizationally?

The BIG Picture The BIG Picture

Connection

Simplicity

Immediacy

Where?

Personal

Regional

National

Global

Mobile

Business

Entertainment

Social

BBS / Chat Rooms

Instant Messaging

Texting

24/7/365

Personal

Tribal

Cultural

Political

Professional

Channels
eMail
Newsletters
Microblogs
Blogs
RSS feeds
BBS-style
Mobile (inc. pads)
Social bookmarking
Reputation services
Lifestreams
Niche networks
Location services
Event scheduling
Group/team support

WordPress
As of November 2010:
Reached 1,000,000 mobile users
http://en.wikipedia.org/wiki/Twitter
32 million WordPress publishers
15.1 million blogs hosted on WordPress.com
17.4 million active installations of the WordPress.org software
http://en.wordpress.com/stats/

WordPress
As of November 2010:
260 million people worldwide visit one or more WordPress.com blogs every month
They view over 2.3 billion pages on those blogs each month
http://en.wordpress.com/stats/

Facebook
More than 500 million active users
50% of active users log on to Facebook [in] any given day
700 billion minutes per month are spent on Facebook
http://www.facebook.com/press/info.php?statistics

LinkedIn
Over 80 million registered users
Spans more than 200 countries
Available in English, French, German, Italian, Portuguese and Spanish.
21.4 million monthly unique U.S. visitors and 47.6 million globally
http://en.wikipedia.org/wiki/LinkedIn

YouTube May, 2010 - http://www.viralblog.com/research/youtube-statistics/

Twitter
Currently estimated 190 million users
Users generating 65 million tweets a day
Handles over 800,000 search queries per day
The "SMS of the Internet.“
http://en.wikipedia.org/wiki/Twitter

@quistuipater

But WAIT! There’s MORE!

So? What Does This Do For Local Government?

Or Maybe … What Can and Will This Do For and To Local Government?

Support Transparency

Simplify Processes

Reduce Costs

Support New Services

Improve Civic Engagement

Improve Staff Engagement

Improve Communications

‘ Cause its not just about social media …

It’s about how you think about communicating.

Collaboration Principle: collaboration increases efficiency & effectiveness Collaboration March 23, 2009 NOT REALLY

So, What Are You Going to Do?

Understand Your Channels
eMail
Newsletters
Microblogs
Blogs
RSS feeds
BBS-style
Mobile (inc. pads)
Social bookmarking
Reputation services
Lifestreams
Niche networks
Location services
Event scheduling
Group/team support

And Then Ask …
What can you handle?
What do you want to achieve?
What resources do you have?
Can you manage those resources?
What can you measure?

Have We Got Another Eight Hours?

Thank you. Mark Gibbs [email_address]

Analyzing Sentiment http://www.openamplify.com/
The Twitter Search API
The OpenAmplify API; a linguistic analysis engine offered as a Web service.

Search Twitter for a term Submit search result to OpenAmplify Graph Results Extract sentiment “signals”

http://gibbs.com/guii/sentimeter.html

Next Steps
Reimplement in Runtime Revolution and or Alpha Five
Add multiple search term support
Add alerts
Add collaborative analysis
Add server-based analysis

Thank you. Mark Gibbs [email_address]

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Everything you ever wanted to know about social media but were afarid to ask.

by Mark Gibbs on Dec 17, 2010

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Everything you ever wanted to know about social media but were afarid to ask. — Presentation Transcript