Quirky Town Meeting June 2011

town meetingjune 17th, 2011

the portfolio

23 on sale the portfolio

1 on the portfolio a boat

the portfolio7 being engineered

14 being quoted the portfolio

15 in tooling the portfolio

49 in the portfolio pre-sale

21 inthe portfolio design

16 in the portfolio pre-launch

well, it’s been a while

WE WILL PAY OVER$1,000,000IN ROYALTIES THIS YEAR *estimated

(video!)

Released Tonight:$129,315

now lets get to work.

(people)

nikki’s new role

46, US Based10, HK Based

Viresh ChopraJustin SeidenfeldAnthony Del PlatoBrandon ShefﬁeldKerri RuggieroAndrew GarciaWarren YanEkta ModyJohn JacobsenMichael ShinCharles KwalwasserChristopher BradyJulia AndressAaron SaxonSally RumbleRobert GuizioLisa Kennedy

Marketing- Head of E Commerce- Account Manager Tech- Marketing Financial Analyst - Head of Tech- Head of Sales - Front end developer- Head of Product Management - Ruby on Rails Developer- Product Manager - Product Manager- PR Ofﬁcier- Head of Community- Community Ambassador Creative - Senior Graphic Designer - Wed Designer / UI Interface DesignerFinance/Operations - Photo & Video (fulltime) - Ops Intern - Photoshop Freelance- Logistics Manager (based in HK) - Renderer Freelance - Copywriter FreelanceDesign/ Engineering- Senior Design Researcher (Fall) - Senior Designer (Fall)

community

Total Users70000525003500017500 0 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11

who we’re servicing customer questions inﬂuencer ideas inventor problems praise 2% 34% 43% 44% 47% 10% 20% 18% 20% 58% 3% happy friendly indifferent frustrated

email response time 0-2 hrs 2-8 hrs 8-24 hrs >24 hrs800600400200 0 oct 10 nov 10 dec 10 jan 11 feb 11 mar 11 apr 11 may 11

technology

INPROGRESS

social sales revamp

mobile application(s)

new design phaseexperience

improved overallexperience

giant overhauls....task force

TASKFORCES

evaluation taskforce

Michelle Brewster Stacy Princethank you! Matt Fleming Steven Kramer Judi Sigler

MEETING STAFF VIABILITY MARKET DESIGN ACCEPTED POOL MARKET RESEARCHCOMPLETED / TRACTION IDEA SUBMITTED

FALL 2011

pre-sale taskforce

William Fine Michael Cavadathank you! Fred Ende Cody Stowers

ONE WEEK TO CLAIM • INVENTOR LOSES INFLUENCE • INVENTOR PAYS 10% ROYALTY IP OWNERSHIPNINE MONTHS • INFLUENCERS SHARE 30% OF ROYALTY • PRODUCT GETS EBAY’d “AS IS” • INFLUENCERS SHARE 30% IP AUCTION OF PROCEEDS

JULY 2011

currently includes: Ouch Pouch Snow ShredderPressto! Weigh To GoSudoKID Frosty FacesMelon Master Crafty CapsWatt Time HydraDuoLugeCubes CradleQ Brix Fit KitKickster Stem GardenQubicles Bucket BuddyYogurt By You Steeper KeeperGlow n Go KeiroCable Caps WafflerJUS Tilt Twice

it’s lawyer time, boys & girls.legal stuff

upcomingT&C changes

design

BIGCHANGE:

TUESDAY THURSDAY

WHAT ABOUTWEDNESDAY?

Live Brainstorm!

WE’RE NOTGARDENERS,WE JUSTLIKE HOS.

HAND-OFFS QDS NON-PRODUCT THE CREATIVE WORLD

BANDITS.JAMMERS.EPICS.

THE 3 TYPES OF QUIRKY PRODUCTSBANDITSTime:2 weeks from idea selection to “Hand O ”Characteristics:Mindset:

THE 3 TYPES OF QUIRKY PRODUCTSJAMMERTime:Roughly 4 weeks from idea selection to “Hand O ”Characteristics: -Mindset:and to work together through a few iterations prior

THE 3 TYPES OF QUIRKY PRODUCTSEPICSTime: Roughly 3 months from idea selection to“Hand O ”Characteristics:Mindset:

LINEEXTENSIONS.

METAL CORDIES

METAL BROOM GROOMER

PLASTIC SPACE BAR

Marketing!

new marketing groups• account management• analysis• direct marketing• product management

Sales 3000000 2250000 1500000 750000 0Sat Oct 31 23:59:59 -0400 2009 Wed Mar 31 23:59:59 -0400 2010 Tue Aug 31 23:59:59 -0400 2010 Mon Jan 31 23:59:59 -0500 2011 Thu Jun 30 23:59:59 -0400 2011

CO-BRANDEDITEMS

sundance

staff round!

GREEN-LIT

VERSEUR

FENDER

GRIP GRATER

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Quirky Town Meeting June 2011

by quirky on Jun 17, 2011

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Quirky Town Meeting June 2011 — Presentation Transcript