Your logo should link to the homepage Non standard secondary menu could be confusing to visitors
Menu could be more prominent to attract more attention. Highlights area is getting most attention
Initial Observations The homepage is very busy – could confuse and deter visitors There is little attention drawn to the main menu You could combine the main menu and the secondary menu further down
Technical Considerations Meta Data is not set up and is identical for every page Alt tags could be more descriptive There is no .xml sitemap Heading tags aren’t used
Logo should link to home Two menus are confusing Logo does not redirect home What is the benefit of registering?
No attention attracted to either menu What is the benefit of registering? Most attention attracted to promo – this should link to competition page.
Initial Observations Not enough attention on conversion goals like register – show visitors the benefit of registering There is no sitemap Casinos page has a video elements that cannot be paused – this may annoy users
Technical Considerations Meta Data is good Alt tags are not used There is no .xml sitemap 301 redirects need to be set up Error page could be customised to improve visitor retention
Track outgoing communications (PR) by monitoring a piece of unique text
Use the data you gather to build profiles of influencer’s who you can target for future campaigns
Monitoring your online reputation helps you… … avoid a reputation crisis by informing you quickly … discover quick and effective new marketing opportunities … improve customer service through engagement … understand your customers’ needs and wants better … identify powerful influencers to target with WOM campaigns
OK so you’ve got a good site with lots of traffic and a thriving online community. What’s the most effective way to build long term relationships with these people?