This slides were presented in the webinar "How to Create a Visual Social Media Strategy and Measure Success" on August 18. In this webinar we discussed the power of visual marketing and how it can be measured. Mitt Ray, Founder of Social Marketing Writing, was panelist in this webinar and showed examples of how visuals can be integrated in social media strategies. The quintly team showed how this can be measured and reported in the end. Thus, attendees received an holistic view on an effective visual marketing strategy.

1. How to Create a Visual Social Media
Strategy and Measure Success
Mitt Ray
Founder of Social Marketing Writing
imittray@gmail.com
Alex Goncalves
New Business & Partnership Manager
alexg@quintly.com
Julian Gottke
Communications Manager
julian@quintly.com

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Choose specific metrics which can proof that
Overall posted content (On which type of content are successful players relying on)
Show interaction rates in different channels
Audience Distribution Development
1. Proof that visuals are driving more engagement
• Back up assumptions with numbers for upper management
• Show examples of successful players in the market

3. Name of Metric Purpose
Overall Audience Total amount of fans and followers of selected profiles
Overall Posted Contenet In which network is the analyzed group most frequently
Overall Interaction Rate Compare interaction rates in different social networks
Overall Audience Distribution Development of audience distribution
Total Interactions per Network Compare total amount of interactions per network
Post Type Distribution Which content is posted the most (Facebook / Instagram)
Interaction Rate by Post Type Which post type receives the highest interactions
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Chosen metrics in this example

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2. Compare to your competition
Switch point of view from the most successful players in the market to your competition
• Use the mentioned metrics to understand their strategy
Ask questions like:
• Does your competition rely heavily on images or on other content?
• Understand what seems to be most effective for them, what is not, learn from it
(e.g.: check interactions, and replies from users to identify best-performing content)
Base your own strategy on that and adjust constantly

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3. Report
Save time and automize the reporting process with the chosen metrics
Consider different types of reports to different audience
• To clients or / and upper management: KPI’s
• To co-workers engaged in strategy: More detailed reports with more detailed metrics to see
not only changes but also potential reasons

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4. "Reporting Approaches" Webinar Summary
Type of Reporting Purpose
Data
KPI’s: to social & non-social savvy
targeted readers
Data
Deeper Analysis: Focus on competitive,
content and goals
Format Static Reports
Format Live Reports
Concept Storytelling for reports
Category
• Data oriented - What to include
• Format oriented - How to best share
• Concept oriented - driving reader
attention & understanding
More on Reporting

7. Happy Analyzing!
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