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Mobile insights driveMobile strategy
USA Population:   307mHave mobile:      93%Smartphone:       40%Addressable:      122m
America is                         50%                        Mobile   >   Desktop                        Smart phone     ...
Mobile toolkit
60% of Americana spends 3.5hrs each monthsimultaneously watching TV and using the internet
NearFieldCommunication
VisualRecognition
augmented    reality
the process of applying game mechanics togamificationnon-game activities to drive partipation
Contact:John Cilli     (Pittsburgh)Shaun Quigley (D.C.)Rick Gardinier (Atlanta)www.BHiveLab.comBHiveLab@brunnerworks.com
Mobile Strategy, Mobile Insights [BHiveLab]
Mobile Strategy, Mobile Insights [BHiveLab]
Mobile Strategy, Mobile Insights [BHiveLab]
Mobile Strategy, Mobile Insights [BHiveLab]
Mobile Strategy, Mobile Insights [BHiveLab]
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Mobile Strategy, Mobile Insights [BHiveLab]

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Creating a mobile strategy

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Transcript of "Mobile Strategy, Mobile Insights [BHiveLab]"

  1. 1. Mobile insights driveMobile strategy
  2. 2. USA Population: 307mHave mobile: 93%Smartphone: 40%Addressable: 122m
  3. 3. America is  50%  Mobile > Desktop Smart phone Mobile is a “first” consideration Mobile apps Mobilized sales team Mobile is part of Mobile advertising contact plan Mobile content Mobile couponingLay the Mobile Mobile at retail Foundation Mobile website  Mobile search  2011 2012 2013
  4. 4. Mobile toolkit
  5. 5. 60% of Americana spends 3.5hrs each monthsimultaneously watching TV and using the internet
  6. 6. NearFieldCommunication
  7. 7. VisualRecognition
  8. 8. augmented reality
  9. 9. the process of applying game mechanics togamificationnon-game activities to drive partipation
  10. 10. Contact:John Cilli (Pittsburgh)Shaun Quigley (D.C.)Rick Gardinier (Atlanta)www.BHiveLab.comBHiveLab@brunnerworks.com
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