• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Mobile Marketing Trends and Strategy
 

Mobile Marketing Trends and Strategy

on

  • 773 views

Get Moving with Mobile

Get Moving with Mobile

Statistics

Views

Total Views
773
Views on SlideShare
773
Embed Views
0

Actions

Likes
0
Downloads
22
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Mobile Marketing Trends and Strategy Mobile Marketing Trends and Strategy Presentation Transcript

    • *Get Moving With Mobile DIGITAL INNOVATION SERIES
    • Shaun Quigley VP, Digital Practice Director [email_address] 202 741 8074 phone @squigster
    • #get mobile @brunner mobile #getmobile @brunnermobile
    • four smart ideas #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • CDC #getmobile @brunnermobile
    • what’s mobile? #getmobile @brunnermobile
    • who’s mobile? #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
      • Americans own
      • cell phones
      83% #getmobile @brunnermobile
    • Before you leave…. #getmobile @brunnermobile
    • #getmobile @brunnermobile
    •  
    •  
    •  
      • surfing the mobile web
      69,000,000 #getmobile @brunnermobile
    • BIG CANVAS little canvas #getmobile @brunnermobile
      #getmobile @brunnermobile
    • 40% iPhone/Droid users browse more on the phone than on the computer #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • 75% admit to falling asleep with their iPhones #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • why mobile #getmobile @brunnermobile
    • Mobile Mania
    • smarter devices better browsers all-u-can eat data plans faster networks
      • it’s not just phones!
      #getmobile @brunnermobile
    • The “Splinternet” #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
      • get ready to shift gears
      #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
      • social networks
      • are now portable
      #getmobile @brunnermobile
    • #getmobile @brunnermobile
      • enabling transactions
      #getmobile @brunnermobile
    •  
    • Target to Offer Scannable Mobile Coupons
      • just when you thought
      • search was useful
      #getmobile @brunnermobile
    • #getmobile @brunnermobile
      • it’s reinventing the
      • point of purchase
      #getmobile @brunnermobile
    •  
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
      • And yes, there’s advertising
      #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
      • WAPs vs. APPs
      #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
    • #getmobile @brunnermobile
      • How do I prepare?
      #getmobile @brunnermobile
    • What are the business goals? awareness? acquisition? retention? customer service? Are you trying to reach more people? Talk to people you can’t reach in other ways? Provide utility? Experiment/test? What else are you doing? where we might be able to compliment those activities. What’s the budget? And what’s the expected return? #getmobile @brunnermobile
      • Understand audience needs
      • Identify unique value
      • Choose relevant technology
      • Measure
      #getmobile @brunnermobile
    • Shaun Quigley VP, Digital Practice Director [email_address] 202 741 8074 phone @squigster #getmobile @brunnermobile
    • #getmobile @brunnermobile