“ The only Source of Knowledge is Experience”

Spot the Differences

Three User Types

Sources of Knowledge and Information

The Struggle for Permission

Research Methods

Different Levels of Knowledge

User Involvement = Avoiding Design Errors

Willingness to Participate Time ≠ Money, Time = Life Show Empathy Clear Benefits Current Situation Contribute to direct Working Environment Different Stakeholders, different approaches

Translating the Data

Tangible Information

Future steps