Live Multiscreen: Giving Consumers What they Want


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Slides from the Derek Bell's presentation at TelcoTV 2012 in Las Vegas. The presentation outlines true Multiscreen TV.

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Live Multiscreen: Giving Consumers What they Want

  1. 1. Live Multi-screen:Giving Consumers What they Want Derek Bell Sr. Director, Product Management
  2. 2. QuickPlay MediaQuickPlay Media is a leading provider of cloud-based managed servicesolutions for the distribution of premium video to IP-connected devices• Majority owned by private equity firm• Over 25 Multi-screen services launched and in market• Service providers, device manufacturers, media companies• Global presence: United States, Canada, UK, France, Hong Kong 2
  3. 3. Multi-screen Today✔ Video on Demand (VOD)✔ PC✔ Smartphone✔ Tablet✔ Connected TV✔ Game Console 3
  4. 4. Consumer Demand & Multi-screen TVHigh demand for Live TV51% of mobile TV subscribers reported Live TV as most preferred format for viewingSporting Events driving Multi-screen TV Adoption• BBC – 12 million view requests from mobiles and tablets during Olympics• 51% of UK mobile TV users reported watching at least some of the 2012 Olympics on mobile* (Source: UK Mobile TV Survey, 2012) 4
  5. 5. Multi-screen TV – Key Trends• 84% of those who had watched Olympics or the 2012 Euro Championships on smartphone or tablet reported sustained increase in post event mobile viewing ( Source: UK Mobile TV Survey, 2012) 5
  6. 6. Today’s Multi-screenis not good LIVE enough ! 6
  7. 7. True Multi-screenSeamless TV viewing experience no matter where you are or what device you use 7
  8. 8. True Multi-screen Ingredients ✔ VOD ✔ Live Linear ✔ PC ✔ Live Events ✔ Smartphone ✔ In home ✔ Tablet AND ✔ Outside home ✔ Connected TV ✔ Game Console ✔ One bill ✔ Simple Discovery 8
  9. 9. True Multi-screen is not easyContent Rights & Regulations • Linear Live TV • Local live TV • In home vs. out of home • Geo restrictionsAuthentication Models • Multiple subscriptions required • Variations by deviceCost/Complexity • Devices: Smartphones, Tablets, TVs, Game Consoles, STBsBusiness Models • Premium Bundle • Subscription theme packs • Ad funded 9
  10. 10. So, how does one deliver live TV Multi-screensolution 10
  11. 11. Service Provider Conundrum: Build it…Flexibilty – Higher degree of control over solution – Maintain your own rollout scheduleCost – Cost to scale services – Service management economics – Existing content provider agreementsSystems – Time to market – Flexibility – Best PracticesBehaviors – Too big to fail – OEM management – Legacy views of value to consumers 11
  12. 12. Service Provider Conundrum: Buy it…• Reduced total cost of ownership (TCO)• Faster time to market• Access to full ecosystem• Industry grade SLAs• Complete security• Flexibility to easily add new services• Future Proof for new devices• Focus on core competencies 12
  13. 13. Who is doing it right today?Live Linear & Primetime shows – Over 25 live channels , including live sports programming, news and broadcast TV – Specialized events including Olympics and Super Bowl – 34 different primetime shows including hits like Grey‘s Anatomy, Desperate Housewives etc – iOS, Android, Blackberry and Windows devicesLatest Challenge: Provide London Olympics in HD – Limit to LTE devices only, other devices get SD level streaming – Turn up in 3 weeks – Must have industry approved DRMLessons Learned – Not all video players can handle HD – Specific device detection is needed – Must get DRM right or customer experience suffers 13
  14. 14. Who is doing it right today?Live Linear & Primetime shows – 3 live channels , including live events, news and broadcast TV – 6000 hrs of VOD content as well – iOS, Android, and Blackberry devices. Over 2600 unique Android devicesChallenge: Provide Live TV for unlimited subscribers – Anyone in HK could access, high usage with commuters – 1000s of different Android devicesLessons Learned – Needed to work closely with CDN provider to scale the solution – Develop grey market orientation to provide best effort quality 14
  15. 15. Where is industry heading?• evolved Multimedia Broadcast Multicast Service (eMBMS) – Reduces the unicast load – Utilizes LTE spectrum and 3GPP ecosytem – Ideal for event based viewing where sprectrum can be allocated – Enhance in-venue experience 15
  16. 16. In Summary• High demand for Live Multi-screen services, especially for high profile events• Lots of regulatory and technical challenges to make it seamless• A service requires many components to deliver high quality video• The industry is evolving at a rapid pace and picking experienced partners will be a key to delivering a successful service 16
  17. 17. @QuickPlayMedia 17