Not Live Enough:   Why Maximizing Multiscreen Services WithLive TV Is Key To Meeting Customer Expectations            A Li...
Webinar Logistics  Participate in the webinar: Ask questions, share  feedback via the survey, and access the Information  ...
Today s Presenters         Adi Kishore         Senior Analyst         Heavy Reading         Derek Bell         Director, P...
Agenda•  Consumers Want Multiscreen: Survey Findings•  Service Providers & Multiscreen Video Strategies•  Multiscreen Tren...
Consumers	  Are	  Interested	  In	  Several	  Mul3screen	                           Op3ons     	                          ...
While	  UGC	  Con3nues	  To	  Drive	  Viewership,	  Movies	  &	           TV	  Shows	  Are	  Now	  A	  Substan3al	  Percen...
Interes3ngly,	  Service	  Providers	  May	  Not	  Be	  Universally	                Blamed	  For	  Video	  Issues	  Online ...
But	  ISPs	  Are	  In	  A	  Sensi3ve	  Posi3on	  With	  Regard	  To	                             Subscribers	  OTT	  Exper...
Most	  Service	  Providers	  Are	  Offering	  Or	  Planning	               Mul3screen	  Services	  Today       	  n=93     ...
Investment in a new technology eco-system is required to                                       ensure high QoE across devi...
Proprietary	  &	  Confiden3al	  -­‐	  QuickPlay	  Media	  Inc.	  All	  rights	  reserved.	  Proprietary	  &	  Confiden3al	  ...
QuickPlay	  Media	  is	  a	  leading	  provider	  of	  cloud-­‐based	  managed	  service	                   solu9ons	  for...
✔	  Video	  on	  Demand	  (VOD)                                                  	                  ✔	  PC	               ...
High	  demand	  for	  Live	  TV	                              "  51%	  of	  mobile	  TV	  subscribers	  reported	  Live	  ...
84%	  of	  those	  who	  had	  watched	  Olympics	  or	  the	  2012	  Euro	  Cup	                   Championships	  on	  a...
Today’s	  Mul9-­‐screen	   	                                                               is	  not	  good	  LIVE	  enough...
Seamless	  TV	  viewing	  experience	  no	  maTer	  where	  you	                               are	  or	  what	  device	  ...
✔	  VOD	                                                                                          ✔	  Live	  Linear	      ...
Content	  Rights	  &	       Regula9ons	  	       Authen9ca9on	  Models	  	       Cost/Complexity	       User	  Experience	...
Layers	  of	  content	  rights	  and	                   regula9ons	  making	  things	                   even	  more	  comp...
"   Mul3ple	  subscrip3ons	                              	                          "   Varia3ons	  by	  device	          ...
Ingest	  mul9ple	  source	  signals	                          "   Investment	  in	  source	  integra3on	                  ...
Create	  an	  integrated	  viewing	  experience	                       "  Make	  on	  demand	  content	  available	  and	 ...
Bundling	                          "  Drive	  value	  into	  exis3ng	                             service	  packages	     ...
What	  are	  your	  biggest	  obstacles	  to	  rolling	  out	  mul9screen	  services:	                   	                ...
Proprietary	  &	  Confiden3al	  -­‐	  QuickPlay	  Media	  Inc.	  All	  rights	  reserved.	     26	  
Mul9screen	  today:	  Live	  Linear	  &	                                              Lessons	  Learned	                  ...
Mul9screen	  today:	  Live	  linear	                                                   Lessons	  Learned	                 ...
evolved	  Mul9media	  Broadcast	  Mul9cast	  Service	  (eMBMS)	                          "    Reduces	  the	  unicast	  lo...
"   High	  demand	  for	  live	  mul3screen	  services,	  especially	  for	                                high	  profile	 ...
Q&A Session        Adi Kishore        Senior Analyst        Heavy Reading        Derek Bell        Director, Product Manag...
Thank you for attending!      Upcoming Light Reading Webinars       www.lightreading.com/webinars.asp
Upcoming SlideShare
Loading in …5
×

How to maximize multiscreen video service

696
-1

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
696
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to maximize multiscreen video service

  1. 1. Not Live Enough: Why Maximizing Multiscreen Services WithLive TV Is Key To Meeting Customer Expectations A Light Reading Webinar Sponsored by
  2. 2. Webinar Logistics Participate in the webinar: Ask questions, share feedback via the survey, and access the Information panel. Personalize your experience: Click the buttons at the bottom of your screen to open supporting content and user tools at your own convenience. Technical Issues: Ask the support team for live assistance in the ask-a-question window. Enjoy the webinar and thank you for viewing!
  3. 3. Today s Presenters Adi Kishore Senior Analyst Heavy Reading Derek Bell Director, Product Management QuickPlay Media
  4. 4. Agenda•  Consumers Want Multiscreen: Survey Findings•  Service Providers & Multiscreen Video Strategies•  Multiscreen Trends & The Need For Live TV•  Case Studies & Real World Experiences•  Summary/Conclusions•  Q & A
  5. 5. Consumers  Are  Interested  In  Several  Mul3screen   Op3ons   n= 438 5  
  6. 6. While  UGC  Con3nues  To  Drive  Viewership,  Movies  &   TV  Shows  Are  Now  A  Substan3al  Percentage   Q: What kind of content do you watch MOST on the Internet?n = 444 6  
  7. 7. Interes3ngly,  Service  Providers  May  Not  Be  Universally   Blamed  For  Video  Issues  Online  Primarily responsible for Internet video delays, low quality, interruptions Buffering (24%) and re-buffering (32%) delays clearly rated most frustrating aspects of Internet videon= 442 7  
  8. 8. But  ISPs  Are  In  A  Sensi3ve  Posi3on  With  Regard  To   Subscribers  OTT  Experience   -- More Than 1 in 8 Would Definitely Switch Providers For Better QoE-- Would change ISP if another offered better Internet video experiencen= 442 8  
  9. 9. Most  Service  Providers  Are  Offering  Or  Planning   Mul3screen  Services  Today  n=93 © Heavy Reading 2012
  10. 10. Investment in a new technology eco-system is required to ensure high QoE across devices Video Device Content Management System Adaptation/ RegistryTracking and Measurement Preparation Data Mining And Analysis Content Video Delivery Protection QoE Monitoring and Control Ad Insertion Home Gateway User Interface User Interface User Interface Mobile PC TV 10  
  11. 11. Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.  Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   11  
  12. 12. QuickPlay  Media  is  a  leading  provider  of  cloud-­‐based  managed  service   solu9ons  for  the  distribu9on  of  premium  video  to  IP-­‐connected  devices   "   Over  25  mul3screen  services  launched  and  in  market   "   Service  providers,  device  manufacturers,  media  companies   "   Global  presence:  United  States,  Canada,  UK,  France,  Hong  Kong,  Singapore    Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   12  
  13. 13. ✔  Video  on  Demand  (VOD)   ✔  PC   ✔  Smartphone   ✔  Tablet   ✔  Connected  TV   ✔  Game  Console    Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   13  
  14. 14. High  demand  for  Live  TV   "  51%  of  mobile  TV  subscribers  reported  Live  TV  as  most  preferred  format  for   viewing     Spor9ng  Events  driving  Mul9screen  TV  Adop9on   "  BBC  –  12  million  view  requests  from  mobiles  and  tablets  during  Olympics     "  Half  of  UK  mobile  TV  users  surveyed  reported  watching  at  least  some  of  the   2012  Olympics  on  mobile      (Source: UK Mobile TV Survey, 2012, QuickPlay Media)Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   14  
  15. 15. 84%  of  those  who  had  watched  Olympics  or  the  2012  Euro  Cup   Championships  on  a  smartphone  or  tablet  reported  sustained  increase   in  post  event  mobile  viewing  (Source: UK Mobile TV Survey, 2012, QuickPlay Media)Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   15  
  16. 16. Today’s  Mul9-­‐screen     is  not  good  LIVE  enough  !  Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   16  
  17. 17. Seamless  TV  viewing  experience  no  maTer  where  you   are  or  what  device  you  use    Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   17  
  18. 18. ✔  VOD   ✔  Live  Linear   ✔  PC   ✔  Live  Events   ✔  Smartphone   ✔  In  home   AND   ✔  Tablet   ✔  Outside  home   ✔  Connected  TV   ✔     One  bill   ✔  Game  Console   ✔     Simple  Discovery  Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   18  
  19. 19. Content  Rights  &   Regula9ons     Authen9ca9on  Models     Cost/Complexity   User  Experience   Business  Models      Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   19  
  20. 20. Layers  of  content  rights  and   regula9ons  making  things   even  more  complicated:     "  Linear  Live  TV     "  Local  live  TV   "  In  home  vs.  out  of  home   "  Geo  restric3ons   "  Blackouts   "  Syndicated  programing     "  Segment  restric3ons   "  Device   "  Closed  Cap3oning  Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   20  
  21. 21. "   Mul3ple  subscrip3ons     "   Varia3ons  by  device     "   En3tlement  passthru       "   Pay  per  use     "   Coupon        Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   21  
  22. 22. Ingest  mul9ple  source  signals   "   Investment  in  source  integra3on   and  infrastructure   Delivery  variables   "   Adap3ve  streaming,  HD  variants,   live  signal  delays   "   Development  and  opera3onal   investment   Distribu9on  integra9ons   "   Carrier  network  op3miza3on   "   CDN  intergra3on  and  licensing   Device  experience   "   Smartphones,  Tablets,  TVs,  Game   Consoles,  STBs   "   Soeware,  development  and   opera3onal  investment    Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   22  
  23. 23. Create  an  integrated  viewing  experience   "  Make  on  demand  content  available  and  discoverable  during  and  aeer   live  viewing   "  Display  recommenda3ons  for  related  on  demand  content   "  Pause  and  resume  across  devices  to  create  seamless  viewing   experience  of  on  demand  content  Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   23  
  24. 24. Bundling   "  Drive  value  into  exis3ng   service  packages   "  Zero  rate  data   Ad  funded   "  Expand  adop3on   poten3al  through   “freemium”  offerings   "  Roadmap  to  mone3za3on    Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   24  
  25. 25. What  are  your  biggest  obstacles  to  rolling  out  mul9screen  services:     q  Content  Rights   q  Authen9ca9on     q  Cost/Complexity   q  User  Experience   q  Business  Models  Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   25  
  26. 26. Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   26  
  27. 27. Mul9screen  today:  Live  Linear  &   Lessons  Learned   Prime9me  shows   "   Not  all  video  players  can  handle   "   Over  25  live  channels   HD   "   Specialized  events:  Olympics  and   " Specific  device  detec3on  is  needed   Super  Bowl   "   Must  get  DRM  right  or  customer   "   34  prime3me  shows     experience  suffers   "   4  plaiorms   Challenge:  Deliver  mul9screen     London  Olympics  in  HD     "   Limit  HD  to  LTE  devices   "   SD  level  streaming  for  all  others   "   Turn  up  in  3  weeks   "   Must  have  industry  approved  DRM  Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   27  
  28. 28. Mul9screen  today:  Live  linear   Lessons  Learned   television  programming   "   Work  closely  with  CDN  provider  to   "   3  live  channels   scale  the  solu3on   "   6000  hrs  of  VOD  content   " Develop  grey  market  orienta3on   "   Over  2600+  unique  devices   to  provide  best  quality   Challenge:  Provide  Live  TV  for   unlimited  subscribers     "   High  usage  amongst  commuters  in   Hong  Kong     "   1000s  of  flavors  of  Android  devices      Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   28  
  29. 29. evolved  Mul9media  Broadcast  Mul9cast  Service  (eMBMS)   "  Reduces  the  unicast  load   "  U3lizes  LTE  spectrum  and  3GPP  ecosytem   "  Ideal  for  event  based  viewing  where  sprectrum  can  be  allocated   "  Enhance  in-­‐venue  experience    Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   29  
  30. 30. "   High  demand  for  live  mul3screen  services,  especially  for   high  profile  events   "   Lots  of  regulatory  and  technical  challenges  to  make  it   seamless   "   A  service  requires  many  components  to  deliver  high   quality  video   "   The  industry  is  evolving  at  a  rapid  pace  and  picking   experienced  partners  will  be  a  key  to  delivering  a   successful  service      Proprietary  &  Confiden3al  -­‐  QuickPlay  Media  Inc.  All  rights  reserved.   30  
  31. 31. Q&A Session Adi Kishore Senior Analyst Heavy Reading Derek Bell Director, Product Management QuickPlay Media
  32. 32. Thank you for attending! Upcoming Light Reading Webinars www.lightreading.com/webinars.asp

×