Questback engage mike_gualtieri02
by QuestBack on Jun 22, 2013
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We live a world of 7 billion “me's." Your customers increasingly expect and deserve to have a personal relationship with you and the hundreds of other brands in their lives. Companies that ...
We live a world of 7 billion “me's." Your customers increasingly expect and deserve to have a personal relationship with you and the hundreds of other brands in their lives. Companies that continuously ratchet up individualized experience will succeed. Those that don’t will be increasingly become strangers to their customers. It is not enough to know about your customers in the aggregate. You must increasingly get to know them as individuals – learning more with each interaction along the customer journey. Customer data is the key. And, it must be brought together from many sources including social media, purchases, opinion surveys, profiles, and interactions through digital channels such as mobile. Join this webinar with Forrester Principal Analyst Mike Gualtieri and Questback’s Darren Bosik and David Zierman to:
• Understand the trends shaping the need for hyper-personalized marketing.
• Learn how Big Data & advanced analytics can be used to create a multi-dimensional view of each customer
• How to integrate data from multiple sources along the customer journey from what your customers “do” and what they “say.”
• And a chance to hear QuestBack’s side of how this all comes together
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