What is Web 2.0?

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Basically a sales pitch for incorporating web 2.0 in our business & practices.

2008 NIC Tech Conference

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What is Web 2.0?

  1. 1. What is Web 2.0? hint: it’s not all buzz… * rim shot *
  2. 2. Core tenets of Web 2.0 Openness Collaboration Community
  3. 3. What does this mean for government?
  4. 4. The productivity gains from Web 1.0 have been used up. The efficiency gains and the real value of Web 2.0 will come from collaboration.
  5. 5. Web 1.0 eGov Web 2.0 ????
  6. 6. eGov, iGov, we all Gov efficiency & invisibility
  7. 7. Increasing Efficiency & Productivity • Shared project and team spaces • Live capture of streamed online meetings & conferences for ongoing participation and feedback • Real-time collaboration channels • Collaborative document creation • Development & support of cross-agency Web sites and services
  8. 8. The 5 Ws Who? What? When? Where? Why?
  9. 9. Who?
  10. 10. Web 2.0 is about people.
  11. 11. Read-write Web + People Using It Web 2.0
  12. 12. Who? Collective User Value • Benefiting from massive traffic and use • The more users, the better the system performs Web 2.0 is about people.
  13. 13. Who? Harnessing Collective Intelligence • Wikinomics & Crowdsourcing • Architecture of Participation Web 2.0 is about people.
  14. 14. What?
  15. 15. Web 2.0 is about data.
  16. 16. What? Data is the “Intel Inside” • Unique, hard-to-replicate data source = competitive advantage • Large amounts of data create their own algorithms & patterns Web 2.0 is about data.
  17. 17. What? Mashed Up • “High-tech versions of Tinkertoys” • Individual pieces of data become more valuable Web 2.0 is about data.
  18. 18. There are creative people all around the world…and they are going to think of things to do with our [data] that we didn’t think of. - Vint Cerf, Google Web 2.0 is about data.
  19. 19. Web 2.0 is about sharing.
  20. 20. What? Collaboration & Sharing • A culture of sharing • Old = knowledge management New = knowledge sharing Web 2.0 is about sharing.
  21. 21. When?
  22. 22. Web 2.0 is NOW.
  23. 23. When? Real-time, Always On, Immediate – Real-time interactions among users – Real-time services based on your data • Dialog • Viral, engaging • Barriers to entry have disappeared Web 2.0 is NOW.
  24. 24. Where?
  25. 25. Web 2.0 is about the network.
  26. 26. Where? The Internet as a platform • Cloud Computing – The computer is every computer. • Not tied to a specific device • “Internet OS” Web 2.0 is about the network.
  27. 27. Where? Positive Network Effects “Every true web 2.0 company is building a database whose value grows in proportion to its number of users.” - Tim O’Reilly • Value increases as more people use it • You get out of it what you put into it Web 2.0 is about the network.
  28. 28. Fax Machine Social Networks
  29. 29. Why?
  30. 30. Government 2.0 is here.
  31. 31. Future of eGovernment • moving away from “one stop shop” portal • turning more towards mashups • reusability of content and web services The ability to integrate information and services more easily with Web 2.0 technologies will cause a fundamental rethinking of how government services are delivered online and of what constitutes government data and processes. - Gartner, The Real Future of E-Government: From Joined-Up to Mashed Up
  32. 32. “loosely joined pieces”
  33. 33. Trust Engagement Government is a major source of trusted data. Cooperate with your citizens. Reward collaboration. Loosen the grips of control.
  34. 34. Examples Some of my favorite sites. What they do, and how you might use them.
  35. 35. flickr folksonomy-based photo-sharing
  36. 36. flickr Who? Huge collective user value What? 2.9b photos, 25m visitors / month Where? No need for hard drives backups When? Conversational, real-time Why? Flickr’s commodity is photos…files. Architecture can apply to anything that needs to be hosted, viewed, tagged, sorted, etc.
  37. 37. twitter What are you doing?
  38. 38. a personal twitter page
  39. 39. “news river”
  40. 40. customer service
  41. 41. customer service 2
  42. 42. some gov-related twitters
  43. 43. Los Angeles Fire Department
  44. 44. UK Prime Minister’s Office
  45. 45. Michigan Governor
  46. 46. twitter Who? Network effects are massive What? 1m users, 3m messages/day Where? Literally all over the globe When? Instantaneous, mobile, viral Why? Future of hybrid communication Numerous ways to send & receive “tweets” – syndicated, IM, SMS, email, widgets, software
  47. 47. get satisfaction people-powered customer service
  48. 48. twitter help pages
  49. 49. some gov-related forums
  50. 50. Logan, Utah
  51. 51. Ann Arbor City Council
  52. 52. get satisfaction Who? Companies, organizations, experts What? Customer service Where? Inside & outside the organization When? Whenever there’s a question Why? Meaningful engagement People-powered architecture for Q&A, discussion, feedback, and the chance for users to share their expertise
  53. 53. Your To-Do List No need to reinvent the wheel. Use available tools. Get your feet wet.
  54. 54. What can you do right now? • Be open to technology and existing services – think outside the box • Think about your data in “layers” – for google, twitter, iCal, web services • Start to embrace a culture of sharing and openness • Think about platforms
  55. 55. Social Media Platform blogs & micro-blogs, wikis, podcasts, social networking, social bookmarking, feeds, mashups, photo & video sharing
  56. 56. Leaders & Evangelists “When do IBMers decide to take the plunge into social networking? Often when their boss takes the lead.” - BusinessWeek, Big Blue Embraces Social Media
  57. 57. Consider yourselves warned.
  58. 58. Photos & Attribution http://flickr.com/photos/thomashawk/373249714/ http://flickr.com/photos/dpwhitt/127977447/ http://flickr.com/photos/tookie/183503927/ http://flickr.com/photos/vonkinder/318622997/ http://flickr.com/photos/ryanr/142455033/ http://flickr.com/photos/adrian_s/8271860/ http://flickr.com/photos/thorinside/194806347/ http://flickr.com/photos/zeuxis/318242414/ http://flickr.com/photos/moonrising/211122147/ http://flickr.com/photos/tcp909/132665279/ http://flickr.com/photos/m_e_l_o_d_y/392265668/ http://flickr.com/photos/darwinbell/515431862/ Hat tip to Tara Hunt (http://horsepigcow.com) and Silona Bonewald (http://silona.com).
  59. 59. Thank you! Questions? Hillary Hartley hillary@nicusa.com 415-573-2487

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