What is Web 2.0?
hint: it’s not all buzz… * rim shot *

Core tenets of Web 2.0
Openness Collaboration Community

What does this mean for
government?

The productivity gains from
Web 1.0 have been used up.
The efficiency gains and the real value of
Web 2.0 will come from collaboration.

Web 1.0 eGov
Web 2.0 ????

eGov, iGov, we all Gov
efficiency & invisibility

Increasing Efficiency & Productivity
• Shared project and team spaces
• Live capture of streamed online meetings &
conferences for ongoing participation and
feedback
• Real-time collaboration channels
• Collaborative document creation
• Development & support of cross-agency
Web sites and services

The 5 Ws
Who? What? When?
Where? Why?

Who?

Web 2.0 is about people.

Read-write Web
+ People Using It
Web 2.0

Who?
Collective User Value
• Benefiting from massive traffic and use
• The more users, the better the system
performs
Web 2.0 is about people.

Who?
Harnessing Collective Intelligence
• Wikinomics & Crowdsourcing
• Architecture of Participation
Web 2.0 is about people.

What?

Web 2.0 is about data.

What?
Data is the “Intel Inside”
• Unique, hard-to-replicate data source =
competitive advantage
• Large amounts of data create their own
algorithms & patterns
Web 2.0 is about data.

What?
Mashed Up
• “High-tech versions of Tinkertoys”
• Individual pieces of data become more
valuable
Web 2.0 is about data.

There are creative people all around the
world…and they are going to think of things
to do with our [data] that we didn’t think of.
- Vint Cerf, Google
Web 2.0 is about data.

Web 2.0 is about sharing.

What?
Collaboration & Sharing
• A culture of sharing
• Old = knowledge management
New = knowledge sharing
Web 2.0 is about sharing.

When?

Web 2.0 is NOW.

When?
Real-time, Always On, Immediate
– Real-time interactions among users
– Real-time services based on your data
• Dialog
• Viral, engaging
• Barriers to entry have disappeared
Web 2.0 is NOW.

Where?

Web 2.0 is about the network.

Where?
The Internet as a platform
• Cloud Computing
– The computer is every computer.
• Not tied to a specific device
• “Internet OS”
Web 2.0 is about the network.

Where?
Positive Network Effects
“Every true web 2.0 company is building a database
whose value grows in proportion to its number of
users.”
- Tim O’Reilly
• Value increases as more people use it
• You get out of it what you put into it
Web 2.0 is about the network.

Fax Machine Social Networks

Why?

Government 2.0 is here.

Future of eGovernment
• moving away from “one stop shop” portal
• turning more towards mashups
• reusability of content and web services
The ability to integrate information and services more
easily with Web 2.0 technologies will cause a
fundamental rethinking of how government services are
delivered online and of what constitutes government
data and processes.
- Gartner, The Real Future of E-Government: From Joined-Up to Mashed Up

“loosely joined pieces”

Trust Engagement
Government is a major source of trusted data.
Cooperate with your citizens.
Reward collaboration.
Loosen the grips of control.

Examples
Some of my favorite sites.
What they do, and how you might
use them.

flickr
folksonomy-based photo-sharing

flickr
Who? Huge collective user value
What? 2.9b photos, 25m visitors / month
Where? No need for hard drives backups
When? Conversational, real-time
Why? Flickr’s commodity is photos…files.
Architecture can apply to anything that needs
to be hosted, viewed, tagged, sorted, etc.

twitter
What are you doing?

a personal twitter page

“news river”

customer service

customer service 2

some gov-related twitters

Los Angeles Fire Department

UK Prime Minister’s Office

Michigan Governor

twitter
Who? Network effects are massive
What? 1m users, 3m messages/day
Where? Literally all over the globe
When? Instantaneous, mobile, viral
Why? Future of hybrid communication
Numerous ways to send & receive “tweets” –
syndicated, IM, SMS, email, widgets, software

get satisfaction
people-powered customer service

twitter help pages

some gov-related forums

Logan, Utah

Ann Arbor City Council

get satisfaction
Who? Companies, organizations, experts
What? Customer service
Where? Inside & outside the organization
When? Whenever there’s a question
Why? Meaningful engagement
People-powered architecture for Q&A,
discussion, feedback, and the chance for users
to share their expertise

Your To-Do List
No need to reinvent the wheel.
Use available tools.
Get your feet wet.

What can you do right now?
• Be open to technology and existing services
– think outside the box
• Think about your data in “layers”
– for google, twitter, iCal, web services
• Start to embrace a culture of sharing and
openness
• Think about platforms

Social Media Platform
blogs & micro-blogs, wikis, podcasts,
social networking, social bookmarking,
feeds, mashups, photo & video sharing

Leaders & Evangelists
“When do IBMers decide to take the
plunge into social networking? Often
when their boss takes the lead.”
- BusinessWeek, Big Blue Embraces Social Media

Consider yourselves warned.

Photos & Attribution
http://flickr.com/photos/thomashawk/373249714/
http://flickr.com/photos/dpwhitt/127977447/
http://flickr.com/photos/tookie/183503927/
http://flickr.com/photos/vonkinder/318622997/
http://flickr.com/photos/ryanr/142455033/
http://flickr.com/photos/adrian_s/8271860/
http://flickr.com/photos/thorinside/194806347/
http://flickr.com/photos/zeuxis/318242414/
http://flickr.com/photos/moonrising/211122147/
http://flickr.com/photos/tcp909/132665279/
http://flickr.com/photos/m_e_l_o_d_y/392265668/
http://flickr.com/photos/darwinbell/515431862/
Hat tip to Tara Hunt (http://horsepigcow.com) and Silona Bonewald (http://silona.com).

Thank you! Questions?
Hillary Hartley
hillary@nicusa.com
415-573-2487