• Save
Web 2.0 - cutting through the clutter
Upcoming SlideShare
Loading in...5
×
 

Web 2.0 - cutting through the clutter

on

  • 2,458 views

presentation given at a series of Government Technology events

presentation given at a series of Government Technology events

Statistics

Views

Total Views
2,458
Slideshare-icon Views on SlideShare
2,458
Embed Views
0

Actions

Likes
3
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Web 2.0 - cutting through the clutter Web 2.0 - cutting through the clutter Presentation Transcript

  • government in the 2.0 era Hillary Hartley NIC Inc. Government Technology Events Fall 2008
  • What is Web 2.0?
  •  
  • Web 2.0 is not… all about technology.
  • It is an era.
  • But how did we get here?
    • Talking – Conversation
    • Reading – Newspapers
    • Listening – Radio
    • Watching – Television
    • Browsing – Web 1.0
    • Searching – Web 1.5
    • Sharing == Web 2.0
  • Core tenets of Web 2.0 Openness Collaboration Community
  • What does this mean for government?
  • The productivity gains from Web 1.0 have been used up. The efficiency gains and the real value of Web 2.0 will come from collaboration .
  • Web 1.0  eGov Web 2.0  ????
  • eGov, iGov, we all Gov efficiency & invisibility
  • Web 2.0 Value for Government
    • Wikis – 46.2%
    • Instant Messaging – 26.9%
    • Social Networks – 11.5%
    • Blogs – 9.6%
    • Online Chats – 5.8%
    • Live, Streaming Video
    • - Federal Computer Week
  • let’s dig deeper
  • The 5 Ws Who? What? When? Where? Why?
  • Who?
  • Web 2.0 is about people .
  • Read-write Web + People Using It Web 2.0
    • Collective User Value
    • Benefiting from massive traffic and use
    • The more users, the better the system performs
    Who? Web 2.0 is about people .
    • Harnessing Collective Intelligence
    • Wikinomics & Crowdsourcing
    • Architecture of Participation
    Who? Web 2.0 is about people .
  • What?
  • Web 2.0 is about data .
    • Data is the “Intel Inside”
    • Unique, hard-to-replicate data source = competitive advantage
    • Large amounts of data create their own algorithms & patterns
    What? Web 2.0 is about data .
    • Mashed Up
    • “ High-tech versions of Tinkertoys”
    • Individual pieces of data become more valuable together than apart
    What? Web 2.0 is about data .
  • There are creative people all around the world…and they are going to think of things to do with our [data] that we didn’t think of. - Vint Cerf, Google Web 2.0 is about data .
  • Quick Case Study iamcaltrain.com
  • www.caltrain.org
  • maps.yahoo.com
  • www.iamcaltrain.com
  • Web 2.0 is about sharing .
  • What?
    • Collaboration & Sharing
    • A culture of sharing
    • Old = knowledge management New = knowledge sharing
    Web 2.0 is about sharing .
  • When?
  • Web 2.0 is NOW .
  • When?
    • Real-time, Always On, Immediate
      • Real-time interactions among users
      • Real-time services based on your data
    • Dialog
    • Viral, engaging
    • Barriers to entry have disappeared
    Web 2.0 is NOW .
  • Where?
  • Web 2.0 is about the network .
  • Where?
    • The Internet as a platform
    • Cloud Computing
      • The computer is every computer.
    • Not tied to a specific device
    • “ Internet OS”
    Web 2.0 is about the network .
  • Where?
    • Positive Network Effects
    • “ Every true web 2.0 company is building a database whose value grows in proportion to its number of users.” - Tim O’Reilly
    • Value increases as more people use it
    • You only get out of it what you put into it
    Web 2.0 is about the network .
  • Fax Machine Social Networks
  • Why?
  • Government 2.0 is here .
  • Future of eGovernment
    • moving away from “one stop shop” portal
    • turning more towards mashups
    • reusability of content and web services
    • “ The ability to integrate information and services more easily with Web 2.0 technologies will cause a fundamental rethinking of how government services are delivered online and of what constitutes government data and processes.”
    • Gartner, The Real Future of E-Government: From Joined-Up to Mashed Up
  • “ loosely joined pieces”
  •  
  • Trust  Empowerment Cooperate with your citizens. Reward collaboration. Loosen the grips of control.
  • Examples Some of my favorite sites. What they do, and how you might use them.
  • flickr folksonomy-based photo-sharing
  •  
  •  
  •  
  •  
  •  
  • flickr
    • Who? Huge collective user value
    • What? 2.9b photos, 25m visitors / month
    • Where? No need for hard drives, backups
    • When? Conversational, real-time
    • Why? Flickr’s commodity is photos… files . Architecture can apply to anything that needs to be hosted, viewed, tagged, sorted, etc.
  • twitter What are you doing?
  • a personal twitter page
  • “ news river”
  • customer service
  • customer service 2
  • some gov-related twitters
  • Los Angeles Fire Department
  • It takes reporters time to set up and get the story, but Twitter turns thousands of regular people into citizen journalists – all of whom are on the scene.
  • UK Prime Minister’s Office
  • Michigan Governor
  • twitter
    • Who? Network effects are massive
    • What? 1m+ users, 3m+ messages / day
    • Where? Literally all over the globe
    • When? Instantaneous, mobile, viral
    • Why? Future of hybrid communication Numerous ways to send & receive “tweets” –
    • syndicated, IM, SMS, email, widgets, software
  • get satisfaction people-powered customer service
  •  
  • company help forum
  •  
  •  
  • some gov-related forums
  • Logan, Utah
  • Ann Arbor City Council
  • get satisfaction
    • Who? Companies, experts, users, fans
    • What? Help people help themselves
    • Where? Inside & outside the organization
    • When? Whenever there’s a question
    • Why? Meaningful engagement
    • People-powered architecture for Q&A, discussion, feedback, and the chance for users to share their expertise.
  • uservoice user-driven feedback loops
  •  
  •  
  •  
  • uservoice
    • Who? Companies, organizations
    • What? Feedback, support tracking
    • Where? From the bottom up
    • When? Whenever someone has an idea
    • Why? Empowered users, better products
    • User-driven feedback loops, support tracking, listen to users, build consensus, report
  • Customer Service marketing happiness reduced support costs
  • policy
    • Wikify the Process
    • Draft –> Publish –> Review
    • Changes tracked, history saved
    • Near final form in much shorter time
    Address policy concerns.
    • Make the Business Case
    • Perhaps instead of traditional “Acceptable Use Policies,” make the business case and let that drive creation and interaction.
    Address policy concerns.
  • Your To-Do List No need to reinvent the wheel. Use available tools. Get your feet wet.
  • Increasing Efficiency & Productivity
    • Shared project and team spaces
    • Live capture of streamed online meetings & conferences for ongoing participation and feedback
    • Real-time collaboration channels
    • Collaborative document creation
    • Development & support of cross-agency Web sites and services
  • Start Small...
    • Baby Steps
      • Encourage use internally
      • Productivity gains
      • Learn to appreciate the technology
    • Wikis, wikis, wikis!
      • Organize and record notes from meetings
      • Central repository for login information/web tools
      • Storing contact information – staff, vendors, etc.
      • Various “one-stop” projects
  • The Importance of Web Standards
    • (X)HTML, XML, CSS, XSLT, DOM, etc.
    • Microformats
    • Plain ol’ semantic HTML (POSH)‏
    • More than just “table-free” HTML.
    • When your site adheres to web standards, that semantic code becomes your API.
  • What can you do right now?
    • Be open to technology and existing services
      • think outside the box
    • Think about your data in “layers”
      • for google, twitter, iCal, web services
    • Start to embrace a culture of sharing and openness
    • Have conversations; build community
  • “ At the end of the day, it’s not even about collecting information on your portals. The best way to make yourself web 2.0 is actually to expose your data in ways that let other people re-use it .” Tim O’Reilly, Government Thinking about Web 2.0
  • Social Media Platform blogs & micro-blogs, wikis, podcasts, photo & video sharing, live video streaming, social networking, social bookmarking, mashups, feeds, microformats
  • Web 2.0 is not just about the technology… It is the emergence of a new era, a shift in ideals, enabled by the technology.
  • embrace the shift
  • Photos & Concepts http://flickr.com/photos/dpwhitt/127977447/ http://flickr.com/photos/tookie/183503927/ http://flickr.com/photos/vonkinder/318622997/ http://flickr.com/photos/ryanr/142455033/ http://flickr.com/photos/adrian_s/8271860/ http://flickr.com/photos/thorinside/194806347/ http://flickr.com/photos/zeuxis/318242414/ http://flickr.com/photos/moonrising/211122147/ http://flickr.com/photos/tcp909/132665279/ http://flickr.com/photos/m_e_l_o_d_y/392265668/ http://flickr.com/photos/darwinbell/515431862/ http://flickr.com/photos/78364563@N00/34575328/ Many thanks to my friends Tara Hunt (http://horsepigcow.com) and Silona Bonewald (http://silona.com).
  • Thank you! Hillary Hartley [email_address] 415-573-2487 follow @quepol