government in the 2.0 era [2008 IACA Conference]


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High-level presentation to IACA members on "the five Ws" of Web 2.0.

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government in the 2.0 era [2008 IACA Conference]

  1. government in the 2.0 era Hillary Hartley NIC Inc.
  2. What is Web 2.0?
  4. Web 2.0 is not… all about technology.
  5. It is an era.
  6. But how did we get here? <ul><li>Talking – Conversation </li></ul><ul><li>Reading – Newspapers </li></ul><ul><li>Listening – Radio </li></ul><ul><li>Watching – Television </li></ul><ul><li>Browsing – Web 1.0 </li></ul><ul><li>Searching – Web 1.5 </li></ul><ul><li>Sharing == Web 2.0 </li></ul>
  7. Core tenets of Web 2.0 Openness Collaboration Community
  8. What does this mean for government?
  9. The productivity gains from Web 1.0 have been used up. The efficiency gains and the real value of Web 2.0 will come from collaboration .
  10. Web 1.0  eGov Web 2.0  ????
  11. eGov, iGov, we all Gov efficiency & invisibility
  12. Web 2.0 Value for Government <ul><li>Wikis – 46.2% </li></ul><ul><li>Instant Messaging – 26.9% </li></ul><ul><li>Social Networks – 11.5% </li></ul><ul><li>Blogs – 9.6% </li></ul><ul><li>Online Chats – 5.8% </li></ul><ul><li>- Federal Computer Week </li></ul>
  13. let’s dig deeper
  14. The 5 Ws Who? What? When? Where? Why?
  15. Who? 1
  16. Web 2.0 is about people .
  17. Read-write Web + People Using It Web 2.0
  18. <ul><li>Collective User Value </li></ul><ul><li>Benefiting from massive traffic and use </li></ul><ul><li>The more users, the better the system performs </li></ul>Who? Web 2.0 is about people .
  19. <ul><li>Harnessing Collective Intelligence </li></ul><ul><li>Wikinomics & Crowdsourcing </li></ul><ul><li>Architecture of Participation </li></ul>Who? Web 2.0 is about people .
  20. What? 2
  21. Web 2.0 is about data .
  22. <ul><li>Data is the “Intel Inside” </li></ul><ul><li>Unique, hard-to-replicate data source = competitive advantage </li></ul><ul><li>Large amounts of data create their own algorithms & patterns </li></ul>What? Web 2.0 is about data .
  23. <ul><li>Mashed Up </li></ul><ul><li>“ High-tech versions of Tinkertoys” </li></ul><ul><li>Individual pieces of data become more valuable </li></ul>What? Web 2.0 is about data .
  24. There are creative people all around the world…and they are going to think of things to do with our [data] that we didn’t think of. - Vint Cerf, Google Web 2.0 is about data .
  25. Quick Case Study
  29. Web 2.0 is about sharing .
  30. What? <ul><li>Collaboration & Sharing </li></ul><ul><li>A culture of sharing </li></ul><ul><li>Old = knowledge management New = knowledge sharing </li></ul>Web 2.0 is about sharing .
  31. When? 3
  32. Web 2.0 is NOW .
  33. When? <ul><li>Real-time, Always On, Immediate </li></ul><ul><ul><li>Real-time interactions among users </li></ul></ul><ul><ul><li>Real-time user-facing services based on your data </li></ul></ul><ul><li>Dialog </li></ul><ul><li>Viral, engaging </li></ul><ul><li>Barriers to entry have disappeared </li></ul>Web 2.0 is NOW .
  34. Where? 4
  35. Web 2.0 is about the network .
  36. Where? <ul><li>The Internet as a platform </li></ul><ul><li>Cloud Computing </li></ul><ul><ul><li>The computer is every computer. </li></ul></ul><ul><li>Not tied to a specific device </li></ul><ul><li>“Internet OS” </li></ul>Web 2.0 is about the network .
  37. Where? <ul><li>Positive Network Effects </li></ul><ul><li>“ Every true web 2.0 company is building a database whose value grows in proportion to its number of users.” - Tim O’Reilly </li></ul><ul><li>Value increases as more people use it </li></ul><ul><li>You only get out of it what you put into it </li></ul>Web 2.0 is about the network .
  39. Why? 5
  40. Government 2.0 is here .
  41. Future of eGovernment <ul><li>moving away from “one stop shop” portal </li></ul><ul><li>turning more towards mashups </li></ul><ul><li>reusability of content and web services </li></ul><ul><li>The ability to integrate information and services more easily with Web 2.0 technologies will cause a fundamental rethinking of how government services are delivered online and of what constitutes government data and processes. </li></ul><ul><li>Gartner, The Real Future of E-Government: From Joined-Up to Mashed Up </li></ul>
  42. “ loosely joined pieces”
  44. Trust  Empowerment Cooperate with your citizens. Reward collaboration. Loosen the grips of control.
  45. Examples Some of my favorite sites. What they do, and how you might use them.
  46. flickr folksonomy-based photo-sharing
  51. flickr <ul><li>Who? Huge collective user value </li></ul><ul><li>What? 2.8b photos, 24m visitors / month </li></ul><ul><li>Where? No need for hard drives backups </li></ul><ul><li>When? Conversational, real-time </li></ul><ul><li>Why? Flickr’s commodity is photos…files. Architecture can apply to anything that needs to be hosted, viewed, tagged, sorted, etc. </li></ul>
  52. twitter What are you doing?
  53. a personal twitter page
  54. “ news river”
  55. customer service
  56. customer service 2
  57. some gov-related twitters
  58. Los Angeles Fire Department
  59. UK Prime Minister’s Office
  60. Michigan Governor
  61. twitter <ul><li>Who? Network effects are massive </li></ul><ul><li>What? 1m users, 3m messages/day </li></ul><ul><li>Where? Literally all over the globe </li></ul><ul><li>When? Instantaneous, mobile, viral </li></ul><ul><li>Why? Future of hybrid communication Numerous ways to send & receive “tweets” – </li></ul><ul><li>syndicated, IM, SMS, email, widgets, software </li></ul>
  62. get satisfaction people-powered customer service
  64. twitter help pages
  65. some gov-related forums
  66. Logan, Utah
  67. Ann Arbor City Council
  68. get satisfaction <ul><li>Who? Companies, organizations, experts </li></ul><ul><li>What? Customer service </li></ul><ul><li>Where? Inside & outside the organization </li></ul><ul><li>When? Whenever there’s a question </li></ul><ul><li>Why? Meaningful engagement </li></ul><ul><li>People-powered architecture for Q&A, discussion, feedback, and the chance for users to share their expertise </li></ul>
  69. Your To-Do List
  70. What can you do right now? <ul><li>Be open to technology and existing services </li></ul><ul><ul><li>think outside the box </li></ul></ul><ul><li>Think about your data in “layers” </li></ul><ul><ul><li>for google, twitter, iCal, web services </li></ul></ul><ul><li>Start to embrace a culture of sharing and openness </li></ul>
  71. At the end of the day, it’s not even about collecting information on your portals. The best way to make yourself web 2.0 is actually to expose your data in ways that let other people re-use it . Tim O’Reilly, Government Thinking about Web 2.0
  72. Web 2.0 is not just about the technology… It is the emergence of a new era, a shift in ideals, enabled by the technology.
  73. embrace the shift
  74. Photos & Concepts Many thanks to Tara Hunt ( and Silona Bonewald (
  75. Thank you! Hillary Hartley [email_address] 415-573-2487