government in the 2.0 era [2008 IACA Conference]

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High-level presentation to IACA members on "the five Ws" of Web 2.0.

High-level presentation to IACA members on "the five Ws" of Web 2.0.

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  • 1. government in the 2.0 era Hillary Hartley NIC Inc.
  • 2. What is Web 2.0?
  • 3.  
  • 4. Web 2.0 is not… all about technology.
  • 5. It is an era.
  • 6. But how did we get here?
    • Talking – Conversation
    • Reading – Newspapers
    • Listening – Radio
    • Watching – Television
    • Browsing – Web 1.0
    • Searching – Web 1.5
    • Sharing == Web 2.0
  • 7. Core tenets of Web 2.0 Openness Collaboration Community
  • 8. What does this mean for government?
  • 9. The productivity gains from Web 1.0 have been used up. The efficiency gains and the real value of Web 2.0 will come from collaboration .
  • 10. Web 1.0  eGov Web 2.0  ????
  • 11. eGov, iGov, we all Gov efficiency & invisibility
  • 12. Web 2.0 Value for Government
    • Wikis – 46.2%
    • Instant Messaging – 26.9%
    • Social Networks – 11.5%
    • Blogs – 9.6%
    • Online Chats – 5.8%
    • - Federal Computer Week
  • 13. let’s dig deeper
  • 14. The 5 Ws Who? What? When? Where? Why?
  • 15. Who? 1
  • 16. Web 2.0 is about people .
  • 17. Read-write Web + People Using It Web 2.0
  • 18.
    • Collective User Value
    • Benefiting from massive traffic and use
    • The more users, the better the system performs
    Who? Web 2.0 is about people .
  • 19.
    • Harnessing Collective Intelligence
    • Wikinomics & Crowdsourcing
    • Architecture of Participation
    Who? Web 2.0 is about people .
  • 20. What? 2
  • 21. Web 2.0 is about data .
  • 22.
    • Data is the “Intel Inside”
    • Unique, hard-to-replicate data source = competitive advantage
    • Large amounts of data create their own algorithms & patterns
    What? Web 2.0 is about data .
  • 23.
    • Mashed Up
    • “ High-tech versions of Tinkertoys”
    • Individual pieces of data become more valuable
    What? Web 2.0 is about data .
  • 24. There are creative people all around the world…and they are going to think of things to do with our [data] that we didn’t think of. - Vint Cerf, Google Web 2.0 is about data .
  • 25. Quick Case Study iamcaltrain.com
  • 26. www.caltrain.org
  • 27. maps.yahoo.com
  • 28. www.iamcaltrain.com
  • 29. Web 2.0 is about sharing .
  • 30. What?
    • Collaboration & Sharing
    • A culture of sharing
    • Old = knowledge management New = knowledge sharing
    Web 2.0 is about sharing .
  • 31. When? 3
  • 32. Web 2.0 is NOW .
  • 33. When?
    • Real-time, Always On, Immediate
      • Real-time interactions among users
      • Real-time user-facing services based on your data
    • Dialog
    • Viral, engaging
    • Barriers to entry have disappeared
    Web 2.0 is NOW .
  • 34. Where? 4
  • 35. Web 2.0 is about the network .
  • 36. Where?
    • The Internet as a platform
    • Cloud Computing
      • The computer is every computer.
    • Not tied to a specific device
    • “Internet OS”
    Web 2.0 is about the network .
  • 37. Where?
    • Positive Network Effects
    • “ Every true web 2.0 company is building a database whose value grows in proportion to its number of users.” - Tim O’Reilly
    • Value increases as more people use it
    • You only get out of it what you put into it
    Web 2.0 is about the network .
  • 38.  
  • 39. Why? 5
  • 40. Government 2.0 is here .
  • 41. Future of eGovernment
    • moving away from “one stop shop” portal
    • turning more towards mashups
    • reusability of content and web services
    • The ability to integrate information and services more easily with Web 2.0 technologies will cause a fundamental rethinking of how government services are delivered online and of what constitutes government data and processes.
    • Gartner, The Real Future of E-Government: From Joined-Up to Mashed Up
  • 42. “ loosely joined pieces”
  • 43.  
  • 44. Trust  Empowerment Cooperate with your citizens. Reward collaboration. Loosen the grips of control.
  • 45. Examples Some of my favorite sites. What they do, and how you might use them.
  • 46. flickr folksonomy-based photo-sharing
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 51. flickr
    • Who? Huge collective user value
    • What? 2.8b photos, 24m visitors / month
    • Where? No need for hard drives backups
    • When? Conversational, real-time
    • Why? Flickr’s commodity is photos…files. Architecture can apply to anything that needs to be hosted, viewed, tagged, sorted, etc.
  • 52. twitter What are you doing?
  • 53. a personal twitter page
  • 54. “ news river”
  • 55. customer service
  • 56. customer service 2
  • 57. some gov-related twitters
  • 58. Los Angeles Fire Department
  • 59. UK Prime Minister’s Office
  • 60. Michigan Governor
  • 61. twitter
    • Who? Network effects are massive
    • What? 1m users, 3m messages/day
    • Where? Literally all over the globe
    • When? Instantaneous, mobile, viral
    • Why? Future of hybrid communication Numerous ways to send & receive “tweets” –
    • syndicated, IM, SMS, email, widgets, software
  • 62. get satisfaction people-powered customer service
  • 63.  
  • 64. twitter help pages
  • 65. some gov-related forums
  • 66. Logan, Utah
  • 67. Ann Arbor City Council
  • 68. get satisfaction
    • Who? Companies, organizations, experts
    • What? Customer service
    • Where? Inside & outside the organization
    • When? Whenever there’s a question
    • Why? Meaningful engagement
    • People-powered architecture for Q&A, discussion, feedback, and the chance for users to share their expertise
  • 69. Your To-Do List
  • 70. What can you do right now?
    • Be open to technology and existing services
      • think outside the box
    • Think about your data in “layers”
      • for google, twitter, iCal, web services
    • Start to embrace a culture of sharing and openness
  • 71. At the end of the day, it’s not even about collecting information on your portals. The best way to make yourself web 2.0 is actually to expose your data in ways that let other people re-use it . Tim O’Reilly, Government Thinking about Web 2.0
  • 72. Web 2.0 is not just about the technology… It is the emergence of a new era, a shift in ideals, enabled by the technology.
  • 73. embrace the shift
  • 74. Photos & Concepts http://flickr.com/photos/dpwhitt/127977447/ http://flickr.com/photos/tookie/183503927/ http://flickr.com/photos/vonkinder/318622997/ http://flickr.com/photos/ryanr/142455033/ http://flickr.com/photos/adrian_s/8271860/ http://flickr.com/photos/thorinside/194806347/ http://flickr.com/photos/zeuxis/318242414/ http://flickr.com/photos/moonrising/211122147/ http://flickr.com/photos/tcp909/132665279/ http://flickr.com/photos/m_e_l_o_d_y/392265668/ http://flickr.com/photos/darwinbell/515431862/ Many thanks to Tara Hunt (http://horsepigcow.com) and Silona Bonewald (http://silona.com).
  • 75. Thank you! Hillary Hartley [email_address] 415-573-2487