Gov 2.0 : What have you done for me lately?Hillary HartleyDirector of Integrated MarketingNIC Inc.twitter.com/hillaryhilla...
29 states2 of the 10 most populous states$22.5 billion securely processed200 million transactions7,500 applications3,500 f...
http://www.govloop.com/group/nic+ =EGOV Innovation Station
What is #Gov20?“reinventing the public/private partnership”hackathonsthe app economy#mobilegov#socialgov“government as a p...
YES.What is #Gov20?
a working definitionencourage participationenhance customer servicedata-driven solutions#gov20
customer service we are listeninghappiness + championsmarketingreduced support costs
quick tour of state initiatives• “web 2.0”• mobile• mapping• social media• data• and then... a challenge
back to basics designuser-friendlyaccessiblerock solid search
Rock Solid Search = BYOL“Bring Your Own Link”
Rock Solid Search = BYOL“Bring Your Own Link”
Predicting What Users Need & Want
if you build it...? widgets
if you build it...? widgets
mobileeverything changed
Over 130 native apps.More than 1.7 million downloads.
Over 130 native apps.More than 1.7 million downloads.
IndianaDriver ServicesArkansas MarylandHunting & Fishing Practice ExamMobile Apps With Staying Power
Mobile-Friendly WebsitesKentucky Utah Rhode Island
Responsive Web Design
Responsive Web Design
Responsive Web Design
Responsive Web Design
Responsive Web Design
Mobile Traffic Doubling Year-Over-YearMobile Site Usage
Mobile traffic averages 10-15%IE6 traffic is approaching less than 1%.Which one does your team prioritize?10% > 1%
Strategic Mobile Online Service DeliveryArkansas Utah Maine
QR CODE ALL THE THINGS!
QR Codes to Deliver Services
instant personalization mapping + geo-locationservice deliverysurfacing unknown contentbeyond the mashup
Geo-Location = Personalized Content Delivery
Geo-Location = Personalized Content Delivery
Geo-Location = Personalized Content Delivery
social media• be consistent• make it easy to share• platforms / APIs• mission before tools
Yesterday!
the new “Intel Inside” dataavailable for downloadresources for developersaggregation
miles to go before we sleep• most data portals are fairly haphazard• very limited data sets available• need aggressive tar...
we are listening customer serviceuser researchcrowdsourced innovationlive help
many tools, one job• live help online 24/7• feedback forums• Q&A platforms• constituent engagementTwitter
the challenge
June Cohen TED Media
Ideas worth spreading.
Radical OpennessBe a Platform
"Every time weve allowed people tocontribute, people have surprised andhumbled and delighted us."— June Cohen, TED Media
Ideas worth spreading.Government should be transparent,participatory, and collaborative.– Memorandum from President Barack...
The technology is the easy part.Hillary Hartleyhillary@egov.comtwitter.com/hillarytwitter.com/gov20
Gov20LA 2013
Gov20LA 2013
Gov20LA 2013
Gov20LA 2013
Gov20LA 2013
Gov20LA 2013
Gov20LA 2013
Gov20LA 2013
Gov20LA 2013
Gov20LA 2013
Gov20LA 2013
Gov20LA 2013
Gov20LA 2013
Gov20LA 2013
Gov20LA 2013
Gov20LA 2013
Gov20LA 2013
Gov20LA 2013
Gov20LA 2013
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Gov20LA 2013

  1. 1. Gov 2.0 : What have you done for me lately?Hillary HartleyDirector of Integrated MarketingNIC Inc.twitter.com/hillaryhillary@egov.com#Gov20LA 4/20/2013
  2. 2. 29 states2 of the 10 most populous states$22.5 billion securely processed200 million transactions7,500 applications3,500 federal/state/local agencies
  3. 3. http://www.govloop.com/group/nic+ =EGOV Innovation Station
  4. 4. What is #Gov20?“reinventing the public/private partnership”hackathonsthe app economy#mobilegov#socialgov“government as a platform”petitionschallengesdata portalsAPI ALL THE THINGS!
  5. 5. YES.What is #Gov20?
  6. 6. a working definitionencourage participationenhance customer servicedata-driven solutions#gov20
  7. 7. customer service we are listeninghappiness + championsmarketingreduced support costs
  8. 8. quick tour of state initiatives• “web 2.0”• mobile• mapping• social media• data• and then... a challenge
  9. 9. back to basics designuser-friendlyaccessiblerock solid search
  10. 10. Rock Solid Search = BYOL“Bring Your Own Link”
  11. 11. Rock Solid Search = BYOL“Bring Your Own Link”
  12. 12. Predicting What Users Need & Want
  13. 13. if you build it...? widgets
  14. 14. if you build it...? widgets
  15. 15. mobileeverything changed
  16. 16. Over 130 native apps.More than 1.7 million downloads.
  17. 17. Over 130 native apps.More than 1.7 million downloads.
  18. 18. IndianaDriver ServicesArkansas MarylandHunting & Fishing Practice ExamMobile Apps With Staying Power
  19. 19. Mobile-Friendly WebsitesKentucky Utah Rhode Island
  20. 20. Responsive Web Design
  21. 21. Responsive Web Design
  22. 22. Responsive Web Design
  23. 23. Responsive Web Design
  24. 24. Responsive Web Design
  25. 25. Mobile Traffic Doubling Year-Over-YearMobile Site Usage
  26. 26. Mobile traffic averages 10-15%IE6 traffic is approaching less than 1%.Which one does your team prioritize?10% > 1%
  27. 27. Strategic Mobile Online Service DeliveryArkansas Utah Maine
  28. 28. QR CODE ALL THE THINGS!
  29. 29. QR Codes to Deliver Services
  30. 30. instant personalization mapping + geo-locationservice deliverysurfacing unknown contentbeyond the mashup
  31. 31. Geo-Location = Personalized Content Delivery
  32. 32. Geo-Location = Personalized Content Delivery
  33. 33. Geo-Location = Personalized Content Delivery
  34. 34. social media• be consistent• make it easy to share• platforms / APIs• mission before tools
  35. 35. Yesterday!
  36. 36. the new “Intel Inside” dataavailable for downloadresources for developersaggregation
  37. 37. miles to go before we sleep• most data portals are fairly haphazard• very limited data sets available• need aggressive targeting of high-value data sets• need feedback loops built-in to request and correct data• platforms like Socrata & CKAN help ease the pain of consolidation• microformats = easy way to include scrapeable, open data in your HTML
  38. 38. we are listening customer serviceuser researchcrowdsourced innovationlive help
  39. 39. many tools, one job• live help online 24/7• feedback forums• Q&A platforms• constituent engagementTwitter
  40. 40. the challenge
  41. 41. June Cohen TED Media
  42. 42. Ideas worth spreading.
  43. 43. Radical OpennessBe a Platform
  44. 44. "Every time weve allowed people tocontribute, people have surprised andhumbled and delighted us."— June Cohen, TED Media
  45. 45. Ideas worth spreading.Government should be transparent,participatory, and collaborative.– Memorandum from President Barack Obama
  46. 46. The technology is the easy part.Hillary Hartleyhillary@egov.comtwitter.com/hillarytwitter.com/gov20

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