Online MarketingSeminarQuentin Weber and Adam Crouchley
Some Stats That Will Blow Your Mind!20% of Daily Google Searches Have Never Been Searched Before (1) Facebook Users in New Zealand 2,270,480 (2) And Counting... 86.0 % of New Zealanders are Online (3) The Average New Zealander Spends 19.4 hours Online (4)
Quality over Quantity- Build on good qualitytraffic- Repair poor qualitytraffic- Improve Return onInvestment
Main Organic SEO points to cover● Choosing Keywords● Content is king● Keywords across page title, url, description, within content● How social is effecting SEO and the changes that google is making this year
What Google Sees AlgorithmEach year, Google changes its search algorithm up to 500 – 600 times. Whilemost of these changes are minor, every few months Google rolls out a “major” algorithmic update that affect search results in significant ways.Google’s mission is to organize the world’s information and make it universally accessible and useful.
Whats Content Got To Do With It...Content Is King!● Focus Keyword - Dont tryand do them all on One Page!● 300 word minimum● Keyword density 1-4%● Headings and titles● Image Alt tags
Example - A CafeKeywords:- Stonegrill Hamilton- Catering Hamilton- Cafe HamiltonThrough the site we will refer to these things,but there will be individual pages for each majortopic/keyword.
Other On-Page Factors● Page URLwww.dorimedia.co.nz/?p=123 vs. www.dorimedia.co.nz/online-marketing● Outbound Links● Page Title● Meta Descriptions and Meta Keywords● Sitemap● Categories● Good Page Structure ○ Breadcrumbs
Main Online Advertising Points ToCoverChoosing a platform● Google AdWords● Facebook Ads● LinkedIn Ads● Twitter Sponsored Tweets● Bing Ads● Individual site advertising eg TradeMe etc.● YouTube video Ads● Google TV Ads
Online vs Offline● Changes In Time Spent With Media● More Effective Ways To Target Customers● Easier To Measure
Google Adwords Google knows almost everything about everyone.Identify where your customers are surfing the internet and how to approach them.
Google AdWordsSearch NetworkFind people that are alreadylooking for your product orservice100 billion Google searchesper month
LinkedIn Ads● Location – required field● Company ○ Company Name ○ Industry ○ Company Size● Job Title ○ Specific Job Title ○ Job Function ○ Seniority● Schools● Skills (Example: HTML or Project Management)● LinkedIn Groups● Gender● Age
Understand Social MediaGenerally no one wants to see a businessadvertising within social mediaTreat social media like a cocktail party...- Be social- Have fun- Stay professional- Make new connections- Chat with people and build relationships
Choosing The Right PlatformThe platform you use is not important, as longas you use it the right way!
Blogging and Content MarketingWhen blogging, aim to write content that will beshared a lot.Write content that will help people or reallyentertain them.Share your blog posts with influential people.