This document provides advice on how to effectively pitch a business idea in 5 minutes. It recommends being clear about what the business does, showing potential customers, investors, and partners through an elevator pitch. The pitch should identify a problem, position the business as the best solution to fix that problem and heal the world, while also making money, and highlight why the business assets make it uniquely qualified to achieve these goals through its project. The overall goal is for people to understand the business.