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The University of Girona has been promoting the so-called Program UdG 2.0 for tha last year. This is not just a complement to web 1.0 (e.g., traditional news-and-content website), but a change in attitude that involves research groups as the core facilitators of science communication and hence of University communication. Our university is willing to be a step ahead in electronic communication.
Our University got recently the Label for Excellence (special program in Spain) for its Euromediteranean Campus on Tourism and Water. This has led the University to focus and a small number of research lines and ecosystems, which has brought about a change in attitude toward science (research) communication in the University website.
So far research communication was based mainy in attention to Mass media. However, due to decreasing importance of Mass media and the upsurge of Web 2.0, we have refocused our reserch communication so it is now web 2.0-centered – more on twitter, blogs and social media, while arising mainly from a more positive attitude from research groups, the core actors of our university.
In order to fulfill such a purpose, we have reorganized completely the communication team, merging former marketing, press relations, public relations and science communication teams. This has lead to increased performance, great coordination, and multitarget possibilities, while exploring new ways of communicating research and science, like augmented reality, geopositioning and especilly multimedia tools.
Our unviersity is one of the leading institutions in all indices related to web 2.0 and social media reputation. We will show some examples of this new way of communicating at the Internet, and how different publics are targeted, while fulfilling the main mission of the University.
We think that Science Communicatin through the Internet is the main way to connect with people, and that we must set our schedule, and not depend on Mass Media schedules. The University of Girona, with its 14.000 student population and a city of ca. 100.000 inhabitants in a well-known touristinc are close to France, is well positioned to carry out interesting incursions in digital communication of science.