What does science communicaHon in today’s world mean? Above all: be acHve and have an aStude towards sharing, collaboraHng and curaHng And please don’t forget to provide yourself with basic Digital skills – and ask if necessary
LiCle Social Science Communicator Red Riding Hood • The constant change due to heavy use of IT in research leads someHmes to forget that important things (reﬂexion) must be prioriHzed wrt urgent things (hurry). • Granma Society waits for LRRH to bring her the Knowledge Basket, but Wolf Twodotzero tricks her so, instead of tanking the ReﬂecHon lane, takes the Hurry trail..
How we (scienHsts) can communicate (1/3) • By origin – Personal – Groupal – Corporate • By desHnaHon – Indexed Journals / Scholar PublicaHons – Science journals for scienHsts (eg ScienHﬁc American) – Science General for the Public (eg Quo, La Recherche) – Communicacion of Science Culture – CiHzens Outreach – Childrens, Youth Outreach
How we (scienHsts) can communicate (2/3) • By medium – Paper – MulHmedia/Radio & TV/Cinema – Internet – Webs – Blogs – TwiCer – Other Social Media – Augmented Reality – Video streaming
How we (scienHsts) can communicate (3/3) • Personal – Shows – Theater – Performances • By direcHon – UnidirecHonal – BidirecHonal – MulHdireccional • By privacy level – Private – Semiprivate – Public • By message – Own personal: PhD / researcher blog – News curaHon on a parHcular ﬁeld of science – News curaHon on policy, funding, etc. – ContribuHng to shared blog – ContribuHng to research group • Others
Purpose • Why, where, when? • Purpose – Branding – MarkeHng – Social Service – CooperaHon & Volunteering – Building online presence • Some challenges – Language – Digital divides
Personal Digital Tools TwiCer Facebook Blogging plalorm: Wordpress Wiki plalorm: Wikispaces (Wikipedia too) General Social Media: from twiCer to facebook, linkedin, pinterest, tumblr, etc. Flickr, Youtube Mobile Apps Instagram, pinterest, etc. Viddy / video capturing See my Digital Survival Kit in the ISciCo wiki! h=p://iscico.wikispaces.com/Survival
Key tools • LinkedIn: the new CV? • Slideshare/issuu: Repository PDF, PPT, etc. • CreaHve Commons Licensing • And indeed – TwiCer – Blog • See Digital Survival Kit at ISciCo wiki
LiCle Communicator Red Riding Hood • Dazzled LiCle Social Science Communicator Red Riding Hood is a part of a collecHon of people that see IT and Web 2.0 as a new form of magic. • However, like magicians actually just create illusions, Society must know how to take proﬁt from Web 2.0 cleverly, namely the University and the other sectors of Society. • Digital divide (and perhaps scienHﬁc divide) does not shorten, but widens. We cannot stand it. • The wolf (will) eat(s) LRRH
This is me and my digital circumstances • And what I eat, what I read, what play with… – Archive – Social networks – Websites – Blog – Photos – Videos – Mobile devices – Computers, tablets, cell phones, etc. – 3D printers!
• My blog, my... • More than 95K e-‐mails since 2005, almost 20K tweets • Blog since 2005, I am a public servant • Pursuing the advancement of Science, increasing ScienHﬁc Culture, CommunicaHng Science is to serve Society • It’s kind of another for of volunteering • All my PPT presentaHons are publicly available in slideshare / issuu (note: branding/language problem) • Catalonia: InternaHon -‐ Internet is my country/world • 4 screens (among 7)
Tweetaudience • This presentaHon is available somewhere in the cyberspace • Audience: – Note taking – Ideas – ReﬂecHons – Tweets!! • Following • “in situ” evaluaHon • This is me, my circumstances, my arcive, my web/blog, and my social networks (and further – I’m the place where I am right now)
My CV: my blog • Edunomia.net + mesoblog • MiquelDuran.net • Edunomia.net/nano (tweet collecHng) • Other portals • Diﬀerent nicks in twiCer – Language – LiveTweeHng • My blog: my main primary informa,on source
InformaHon is not watched the same anymore • One looks at change but also the descripHve part: news portal vs staHc portal • Ipad: ﬂipboard, zite • PC: postpost.com, paper.li, rebelmouse.com • New blogger (google): ﬂipcard template and other ones • 7 screens (at least): watch, phone, tablet (2 sizes!!), notebook, TV, projector, cinema
• From web 0.1 • To Web 1.0 • To Web 1.1 • UnHl Web 2.0 • And yet future Web 3.0, the semanHc web
• Augmented reality: the future? • Is the future mobile?! • TV + notebook + tablet + smartphone
Amenaces… • Face recongniHon, digital ﬁngerprints, … • Building recognniHon • LocaHon services (GPS, 4G, WiFi) … towards sustainable geolocaHon!
The Khan Academy • hCp://www.khanacademy.org/ • The Khan Academy is an organizaHon on a mission. Were a not-‐for-‐proﬁt with the goal of changing educaHon for the beCer by providing a free world-‐class educaHon to anyone anywhere. • All of the sites resources are available to anyone. It doesnt maCer if you are a student, teacher, home-‐schooler, principal, adult returning to the classroom awer 20 years, or a friendly alien just trying to get a leg up in earthly biology. The Khan Academys materials and resources are available to you completely free of charge.
From wikipedia to Wolfram Alpha • The experience of the Catalan Wikipedia • Wikimedia Commons • Wikiprojectes, Wikibooks, etc. • Viquiproject Science Week 2011 and 2012 • hCp://alpha.wolfram.com • On can ask about everything! • Stephen Wolfram: a new kind of science
Genís Roca, @parcudg, dx 30/3/2011 Reﬂexions on a networked world • Mobile, synchronous, geo • Internet of things • From products to services • Process redesign • Digital skills • Data Bases • Entrepreneurship! (self-‐employed professor !?) • One needs 10-‐15 years to change educaHon!
Basic kit of digital skills (RocaSalvatella) • 1-‐ Introducc,on: Digital Skills (5’43”) 2-‐ Can search: Syntaxis in Google (6’37”) 3-‐ Can search: Parameters in Google (6’32”) 4-‐ Can search: Build up an alert (5’23”) 5-‐ Can read: RSS (6’53”) 6-‐ Can read: Google Reader (10’32”) 7-‐ Can read: Personalized RSS (6’28”) 8-‐ Can store: Share in Delicious (7’06”) 9-‐ Can store: Collaborate in Delicious (6’03”)
[serendipity] III Jornada Emprenem el Futur, Fira DeTotCat, 5/6/2010
New skills, 2013 -‐ Knowing how to cope with criHcism, difamaHon, anonimity of comments (informers, gossip, etc.) -‐ Knowing how to not be impulsive: wait for a few seconds, minutes or some Hme before you say something that may hurt you in the future (comment, post, picture, …)
• Privacy vs public reputaHon • Followers, klout, kred, peerindex, … • ReputaHon: it’s not the same… – What I am – What I think I am – What others think I am (reputaHon) – What I think others think I am
Some ideas • Everyone should hava a fast and quality access to Internet • Everyone should have a mobilde devide (smartphone, tablet) • Everyone should be able to obtaing formaHon i basic digital skills • Safe social networks, e-‐mail, etc… should be a CiHzen Right • TwiCer: should be make a Public Aﬀair: it will become history, it will enter history
More thoughts • The metaclassroom – should students bring their own devices? • Society of interrupHon, society of distracHon • Blended learning: the future? • MAKE movement: the future? • Having 60 people in class is a privilege for the professor • Having a professor that explains things in a diﬀerent way and integrates knowledge is a privilege for parHcipants • The youtube generaHon?
G. Iﬀrah, Histoire des Xiﬀres • Science is knowlege that becomes true by means of criHcism (S. Bachelard) • InvenHon in theoreHcal science has the character of discovery, but it is a disconvery in the worlk of mind (L. de Broglie) • All science is just a depuraHon of daily thinking (A. Einstein) • (note: look for those people’s quotes!) Ciència i Futur de la Humanitat, 28/1/2008
El meu químic favorit… En Panoràmix, el druida
And now, three quotes... • Educa,on is not a prepara,on for life, It is life itself • Your aQtude is a choice • Educa,on: there is a treasure inside Thus: CommunicaHng Science is an aStude. Everyone can communicate well if provided with relevant skills.