Comcient1213-1 Introduction

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Comcient1213-1 Introduction

  1. 1. Science  Communica,on    ComCient1213  -­‐  Introduc,on   Comunicació  Cien,fica,  11-­‐14  Jan  2013,     Universitat  de  Girona   Miquel  Duran,  UdG   @miquelduran   miquel.duran@udg.edu   hCp://miquelduran.net     License:  CreaHve  Commons  CC-­‐BY-­‐SA      
  2. 2. What  does  science  communicaHon   in  today’s  world  mean?   Above  all:  be  acHve  and  have  an   aStude  towards  sharing,  collaboraHng   and  curaHng     And  please  don’t  forget  to  provide   yourself  with  basic  Digital  skills  –  and   ask  if  necessary  
  3. 3. LiCle  Social  Science  Communicator   Red  Riding  Hood    •  The  constant  change  due  to   heavy  use  of  IT  in  research   leads  someHmes  to  forget   that  important  things   (reflexion)  must  be   prioriHzed  wrt  urgent  things   (hurry).  •  Granma  Society  waits  for   LRRH  to  bring  her  the   Knowledge  Basket,  but  Wolf   Twodotzero  tricks  her  so,   instead  of  tanking  the   ReflecHon  lane,  takes  the   Hurry  trail..    
  4. 4. How  we  (scienHsts)  can  communicate  (1/3)  •  By  origin     –  Personal     –  Groupal     –  Corporate    •  By  desHnaHon     –  Indexed  Journals  /  Scholar  PublicaHons   –  Science  journals  for  scienHsts  (eg  ScienHfic  American)     –  Science  General  for  the  Public  (eg  Quo,  La  Recherche)     –  Communicacion  of  Science  Culture   –  CiHzens  Outreach   –  Childrens,  Youth  Outreach    
  5. 5. How  we  (scienHsts)  can  communicate  (2/3)  •  By  medium     –  Paper     –  MulHmedia/Radio  &  TV/Cinema     –  Internet     –  Webs   –  Blogs   –  TwiCer   –  Other  Social  Media     –  Augmented  Reality     –  Video  streaming    
  6. 6. How  we  (scienHsts)  can  communicate  (3/3)  •  Personal     –  Shows     –  Theater     –  Performances    •  By  direcHon     –  UnidirecHonal     –  BidirecHonal     –  MulHdireccional    •  By  privacy  level     –  Private     –  Semiprivate     –  Public  •  By  message     –  Own  personal:  PhD  /  researcher  blog   –  News  curaHon  on  a  parHcular  field  of  science     –  News  curaHon  on  policy,  funding,  etc.     –  ContribuHng  to  shared  blog   –  ContribuHng  to  research  group    •  Others    
  7. 7. Purpose  •  Why,  where,  when?  •  Purpose     –  Branding     –  MarkeHng   –  Social  Service   –  CooperaHon  &  Volunteering     –  Building  online  presence    •  Some  challenges     –  Language     –  Digital  divides  
  8. 8. Personal  Digital  Tools  TwiCer  Facebook  Blogging  plalorm:  Wordpress  Wiki  plalorm:  Wikispaces  (Wikipedia  too)  General  Social  Media:  from  twiCer  to  facebook,  linkedin,  pinterest,  tumblr,  etc.  Flickr,  Youtube    Mobile  Apps  Instagram,  pinterest,  etc.    Viddy  /  video  capturing      See  my  Digital  Survival  Kit  in  the  ISciCo  wiki!  h=p://iscico.wikispaces.com/Survival    
  9. 9. Key  tools    •  LinkedIn:  the  new  CV?  •  Slideshare/issuu:  Repository  PDF,  PPT,  etc.    •  CreaHve  Commons  Licensing  •  And  indeed   –  TwiCer   –  Blog  •  See  Digital  Survival  Kit  at  ISciCo  wiki  
  10. 10. LiCle  Communicator  Red  Riding  Hood  •  Dazzled  LiCle  Social  Science  Communicator   Red  Riding  Hood  is  a  part  of  a  collecHon  of   people  that  see  IT  and  Web  2.0  as  a  new   form  of  magic.  •  However,  like  magicians  actually  just  create   illusions,  Society  must  know  how  to  take   profit  from  Web  2.0  cleverly,  namely  the   University  and  the  other  sectors  of  Society.  •  Digital  divide  (and  perhaps  scienHfic  divide)   does  not  shorten,  but  widens.  We  cannot   stand  it.  •  The  wolf  (will)  eat(s)  LRRH  
  11. 11. This  is  me  and  my  digital   circumstances  •  And  what  I  eat,  what  I  read,  what  play  with…   –  Archive   –  Social  networks   –  Websites   –  Blog   –  Photos   –  Videos   –  Mobile  devices   –  Computers,  tablets,  cell  phones,  etc.   –  3D  printers!  
  12. 12. •  My  blog,  my...    •  More  than  95K  e-­‐mails  since  2005,  almost  20K  tweets  •  Blog  since  2005,    I  am  a  public  servant  •  Pursuing  the  advancement  of  Science,  increasing   ScienHfic  Culture,  CommunicaHng  Science  is  to  serve   Society  •   It’s  kind  of  another  for  of  volunteering    •   All  my  PPT  presentaHons  are  publicly  available  in   slideshare  /  issuu  (note:  branding/language  problem)  •   Catalonia:  InternaHon  -­‐    Internet  is  my  country/world  •   4  screens  (among  7)  
  13. 13. Tweetaudience  •  This  presentaHon  is  available  somewhere  in  the   cyberspace  •  Audience:   –  Note  taking   –  Ideas   –  ReflecHons   –  Tweets!!     •  Following   •  “in  situ”  evaluaHon  •  This  is  me,  my  circumstances,  my  arcive,  my  web/blog,   and  my  social  networks  (and  further  –  I’m  the  place   where  I  am  right  now)  
  14. 14. My  CV:  my  blog  •  Edunomia.net  +  mesoblog  •  MiquelDuran.net  •  Edunomia.net/nano  (tweet   collecHng)  •  Other  portals  •  Different  nicks  in  twiCer   –  Language   –  LiveTweeHng  •  My  blog:  my  main  primary   informa,on  source  
  15. 15. InformaHon  is  not  watched  the  same   anymore  •  One  looks  at  change  but  also  the  descripHve   part:  news  portal  vs  staHc  portal  •  Ipad:  flipboard,  zite  •  PC:  postpost.com,  paper.li,  rebelmouse.com  •  New  blogger  (google):  flipcard  template  and   other  ones  •  7  screens  (at  least):  watch,  phone,  tablet  (2   sizes!!),  notebook,  TV,  projector,  cinema  
  16. 16. •  From  web  0.1  •  To  Web  1.0  •  To  Web  1.1  •  UnHl  Web  2.0  •  And  yet  future   Web  3.0,  the   semanHc  web  
  17. 17. •  Augmented   reality:  the   future?  •  Is  the  future   mobile?!  •  TV  +   notebook  +   tablet  +   smartphone  
  18. 18. Amenaces…   •  Face  recongniHon,   digital  fingerprints,  …   •  Building  recognniHon   •  LocaHon  services   (GPS,  4G,  WiFi)  …  towards  sustainable  geolocaHon!  
  19. 19. •  Augmented   magic  
  20. 20. •  Augmented  periodic  table  
  21. 21. 3D  Printers  •  Remote   transmission  of  3D   objects  •  Prototyping  
  22. 22. Holographic  prinHng  •  2D  prinHng,   yet  3D   vision  
  23. 23. FIRST  Lego   League   Robots  open   source  •  There  are  many  things  that  are  open  source.  Beer  too.  
  24. 24. Virtual  Laboratories  
  25. 25. The  Khan  Academy  •  hCp://www.khanacademy.org/  •  The  Khan  Academy  is  an  organizaHon  on  a   mission.  Were  a  not-­‐for-­‐profit  with  the  goal   of  changing  educaHon  for  the  beCer  by   providing  a  free  world-­‐class  educaHon  to   anyone  anywhere.  •  All  of  the  sites  resources  are  available  to   anyone.  It  doesnt  maCer  if  you  are  a   student,  teacher,  home-­‐schooler,  principal,   adult  returning  to  the  classroom  awer  20   years,  or  a  friendly  alien  just  trying  to  get  a   leg  up  in  earthly  biology.  The  Khan   Academys  materials  and  resources  are   available  to  you  completely  free  of  charge.  
  26. 26. From  wikipedia  to  Wolfram  Alpha  •  The  experience  of  the  Catalan  Wikipedia  •  Wikimedia  Commons  •  Wikiprojectes,  Wikibooks,  etc.  •  Viquiproject  Science  Week  2011  and  2012  •  hCp://alpha.wolfram.com  •  On  can  ask  about  everything!  •  Stephen  Wolfram:  a  new  kind  of  science    
  27. 27. Genís  Roca,  @parcudg,  dx  30/3/2011   Reflexions  on  a  networked  world  •  Mobile,  synchronous,  geo  •  Internet  of  things  •  From  products  to  services  •  Process  redesign  •  Digital  skills  •  Data  Bases  •  Entrepreneurship!  (self-­‐employed  professor  !?)  •  One  needs  10-­‐15  years  to  change  educaHon!  
  28. 28. Basic  kit  of  digital  skills  (RocaSalvatella)  •  1-­‐  Introducc,on:  Digital  Skills  (5’43”)   2-­‐  Can  search:  Syntaxis  in  Google  (6’37”)   3-­‐  Can  search:  Parameters  in  Google  (6’32”)   4-­‐  Can  search:  Build  up  an  alert  (5’23”)   5-­‐  Can  read:  RSS  (6’53”)   6-­‐  Can  read:  Google  Reader  (10’32”)   7-­‐  Can  read:  Personalized  RSS  (6’28”)   8-­‐  Can  store:  Share  in  Delicious  (7’06”)   9-­‐  Can  store:  Collaborate  in  Delicious  (6’03”)  
  29. 29. [serendipity]   III  Jornada  Emprenem  el  Futur,  Fira   DeTotCat,  5/6/2010  
  30. 30. New  skills,  2013  -­‐  Knowing  how  to  cope  with  criHcism,   difamaHon,  anonimity  of  comments   (informers,  gossip,  etc.)  -­‐  Knowing  how  to  not  be  impulsive:   wait  for  a  few  seconds,  minutes  or   some  Hme  before  you  say  something   that  may  hurt  you  in  the  future   (comment,  post,  picture,  …)  
  31. 31. •  Privacy  vs  public  reputaHon  •  Followers,  klout,  kred,  peerindex,  …  •  ReputaHon:  it’s  not  the  same…   –  What  I  am   –  What  I  think  I  am   –  What  others  think  I  am  (reputaHon)   –  What  I  think  others  think  I  am  
  32. 32. Some  ideas  •  Everyone  should  hava  a  fast  and  quality  access   to  Internet  •  Everyone  should  have  a  mobilde  devide   (smartphone,  tablet)  •  Everyone  should  be  able  to  obtaing  formaHon   i  basic  digital  skills  •  Safe  social  networks,  e-­‐mail,  etc…  should  be  a   CiHzen  Right  •  TwiCer:  should  be  make  a  Public  Affair:  it  will   become  history,  it  will  enter  history  
  33. 33. More  thoughts  •  The  metaclassroom  –  should  students  bring  their   own  devices?  •  Society  of  interrupHon,  society  of  distracHon  •  Blended  learning:  the  future?  •  MAKE  movement:  the  future?  •  Having  60  people  in  class  is  a  privilege  for  the   professor  •  Having  a  professor  that  explains  things  in  a   different  way  and  integrates  knowledge  is  a   privilege  for  parHcipants  •  The  youtube  generaHon?  
  34. 34. G.  Iffrah,  Histoire  des  Xiffres  •  Science  is  knowlege  that  becomes  true  by   means  of  criHcism  (S.  Bachelard)  •  InvenHon  in  theoreHcal  science  has  the   character  of  discovery,  but  it  is  a  disconvery  in   the  worlk  of  mind  (L.  de  Broglie)  •  All  science  is  just  a  depuraHon  of  daily   thinking  (A.  Einstein)  •  (note:  look  for  those  people’s  quotes!)  Ciència  i  Futur  de  la  Humanitat,  28/1/2008  
  35. 35. El  meu  químic  favorit…    En  Panoràmix,  el  druida  
  36. 36. And  now,  three  quotes...  •  Educa,on  is  not  a  prepara,on  for  life,  It  is  life   itself  •  Your  aQtude  is  a  choice  •  Educa,on:  there  is  a  treasure  inside    Thus:    CommunicaHng  Science  is  an  aStude.  Everyone  can  communicate  well  if  provided  with  relevant  skills.  
  37. 37. Ciència  i  Futur  de  la  Humanitat,  28/1/2008  

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