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    Comcient1213-1 Introduction Comcient1213-1 Introduction Presentation Transcript

    • Science  Communica,on    ComCient1213  -­‐  Introduc,on   Comunicació  Cien,fica,  11-­‐14  Jan  2013,     Universitat  de  Girona   Miquel  Duran,  UdG   @miquelduran   miquel.duran@udg.edu   hCp://miquelduran.net     License:  CreaHve  Commons  CC-­‐BY-­‐SA      
    • What  does  science  communicaHon   in  today’s  world  mean?   Above  all:  be  acHve  and  have  an   aStude  towards  sharing,  collaboraHng   and  curaHng     And  please  don’t  forget  to  provide   yourself  with  basic  Digital  skills  –  and   ask  if  necessary  
    • LiCle  Social  Science  Communicator   Red  Riding  Hood    •  The  constant  change  due  to   heavy  use  of  IT  in  research   leads  someHmes  to  forget   that  important  things   (reflexion)  must  be   prioriHzed  wrt  urgent  things   (hurry).  •  Granma  Society  waits  for   LRRH  to  bring  her  the   Knowledge  Basket,  but  Wolf   Twodotzero  tricks  her  so,   instead  of  tanking  the   ReflecHon  lane,  takes  the   Hurry  trail..    
    • How  we  (scienHsts)  can  communicate  (1/3)  •  By  origin     –  Personal     –  Groupal     –  Corporate    •  By  desHnaHon     –  Indexed  Journals  /  Scholar  PublicaHons   –  Science  journals  for  scienHsts  (eg  ScienHfic  American)     –  Science  General  for  the  Public  (eg  Quo,  La  Recherche)     –  Communicacion  of  Science  Culture   –  CiHzens  Outreach   –  Childrens,  Youth  Outreach    
    • How  we  (scienHsts)  can  communicate  (2/3)  •  By  medium     –  Paper     –  MulHmedia/Radio  &  TV/Cinema     –  Internet     –  Webs   –  Blogs   –  TwiCer   –  Other  Social  Media     –  Augmented  Reality     –  Video  streaming    
    • How  we  (scienHsts)  can  communicate  (3/3)  •  Personal     –  Shows     –  Theater     –  Performances    •  By  direcHon     –  UnidirecHonal     –  BidirecHonal     –  MulHdireccional    •  By  privacy  level     –  Private     –  Semiprivate     –  Public  •  By  message     –  Own  personal:  PhD  /  researcher  blog   –  News  curaHon  on  a  parHcular  field  of  science     –  News  curaHon  on  policy,  funding,  etc.     –  ContribuHng  to  shared  blog   –  ContribuHng  to  research  group    •  Others    
    • Purpose  •  Why,  where,  when?  •  Purpose     –  Branding     –  MarkeHng   –  Social  Service   –  CooperaHon  &  Volunteering     –  Building  online  presence    •  Some  challenges     –  Language     –  Digital  divides  
    • Personal  Digital  Tools  TwiCer  Facebook  Blogging  plalorm:  Wordpress  Wiki  plalorm:  Wikispaces  (Wikipedia  too)  General  Social  Media:  from  twiCer  to  facebook,  linkedin,  pinterest,  tumblr,  etc.  Flickr,  Youtube    Mobile  Apps  Instagram,  pinterest,  etc.    Viddy  /  video  capturing      See  my  Digital  Survival  Kit  in  the  ISciCo  wiki!  h=p://iscico.wikispaces.com/Survival    
    • Key  tools    •  LinkedIn:  the  new  CV?  •  Slideshare/issuu:  Repository  PDF,  PPT,  etc.    •  CreaHve  Commons  Licensing  •  And  indeed   –  TwiCer   –  Blog  •  See  Digital  Survival  Kit  at  ISciCo  wiki  
    • LiCle  Communicator  Red  Riding  Hood  •  Dazzled  LiCle  Social  Science  Communicator   Red  Riding  Hood  is  a  part  of  a  collecHon  of   people  that  see  IT  and  Web  2.0  as  a  new   form  of  magic.  •  However,  like  magicians  actually  just  create   illusions,  Society  must  know  how  to  take   profit  from  Web  2.0  cleverly,  namely  the   University  and  the  other  sectors  of  Society.  •  Digital  divide  (and  perhaps  scienHfic  divide)   does  not  shorten,  but  widens.  We  cannot   stand  it.  •  The  wolf  (will)  eat(s)  LRRH  
    • This  is  me  and  my  digital   circumstances  •  And  what  I  eat,  what  I  read,  what  play  with…   –  Archive   –  Social  networks   –  Websites   –  Blog   –  Photos   –  Videos   –  Mobile  devices   –  Computers,  tablets,  cell  phones,  etc.   –  3D  printers!  
    • •  My  blog,  my...    •  More  than  95K  e-­‐mails  since  2005,  almost  20K  tweets  •  Blog  since  2005,    I  am  a  public  servant  •  Pursuing  the  advancement  of  Science,  increasing   ScienHfic  Culture,  CommunicaHng  Science  is  to  serve   Society  •   It’s  kind  of  another  for  of  volunteering    •   All  my  PPT  presentaHons  are  publicly  available  in   slideshare  /  issuu  (note:  branding/language  problem)  •   Catalonia:  InternaHon  -­‐    Internet  is  my  country/world  •   4  screens  (among  7)  
    • Tweetaudience  •  This  presentaHon  is  available  somewhere  in  the   cyberspace  •  Audience:   –  Note  taking   –  Ideas   –  ReflecHons   –  Tweets!!     •  Following   •  “in  situ”  evaluaHon  •  This  is  me,  my  circumstances,  my  arcive,  my  web/blog,   and  my  social  networks  (and  further  –  I’m  the  place   where  I  am  right  now)  
    • My  CV:  my  blog  •  Edunomia.net  +  mesoblog  •  MiquelDuran.net  •  Edunomia.net/nano  (tweet   collecHng)  •  Other  portals  •  Different  nicks  in  twiCer   –  Language   –  LiveTweeHng  •  My  blog:  my  main  primary   informa,on  source  
    • InformaHon  is  not  watched  the  same   anymore  •  One  looks  at  change  but  also  the  descripHve   part:  news  portal  vs  staHc  portal  •  Ipad:  flipboard,  zite  •  PC:  postpost.com,  paper.li,  rebelmouse.com  •  New  blogger  (google):  flipcard  template  and   other  ones  •  7  screens  (at  least):  watch,  phone,  tablet  (2   sizes!!),  notebook,  TV,  projector,  cinema  
    • •  From  web  0.1  •  To  Web  1.0  •  To  Web  1.1  •  UnHl  Web  2.0  •  And  yet  future   Web  3.0,  the   semanHc  web  
    • •  Augmented   reality:  the   future?  •  Is  the  future   mobile?!  •  TV  +   notebook  +   tablet  +   smartphone  
    • Amenaces…   •  Face  recongniHon,   digital  fingerprints,  …   •  Building  recognniHon   •  LocaHon  services   (GPS,  4G,  WiFi)  …  towards  sustainable  geolocaHon!  
    • •  Augmented   magic  
    • •  Augmented  periodic  table  
    • 3D  Printers  •  Remote   transmission  of  3D   objects  •  Prototyping  
    • Holographic  prinHng  •  2D  prinHng,   yet  3D   vision  
    • FIRST  Lego   League   Robots  open   source  •  There  are  many  things  that  are  open  source.  Beer  too.  
    • Virtual  Laboratories  
    • The  Khan  Academy  •  hCp://www.khanacademy.org/  •  The  Khan  Academy  is  an  organizaHon  on  a   mission.  Were  a  not-­‐for-­‐profit  with  the  goal   of  changing  educaHon  for  the  beCer  by   providing  a  free  world-­‐class  educaHon  to   anyone  anywhere.  •  All  of  the  sites  resources  are  available  to   anyone.  It  doesnt  maCer  if  you  are  a   student,  teacher,  home-­‐schooler,  principal,   adult  returning  to  the  classroom  awer  20   years,  or  a  friendly  alien  just  trying  to  get  a   leg  up  in  earthly  biology.  The  Khan   Academys  materials  and  resources  are   available  to  you  completely  free  of  charge.  
    • From  wikipedia  to  Wolfram  Alpha  •  The  experience  of  the  Catalan  Wikipedia  •  Wikimedia  Commons  •  Wikiprojectes,  Wikibooks,  etc.  •  Viquiproject  Science  Week  2011  and  2012  •  hCp://alpha.wolfram.com  •  On  can  ask  about  everything!  •  Stephen  Wolfram:  a  new  kind  of  science    
    • Genís  Roca,  @parcudg,  dx  30/3/2011   Reflexions  on  a  networked  world  •  Mobile,  synchronous,  geo  •  Internet  of  things  •  From  products  to  services  •  Process  redesign  •  Digital  skills  •  Data  Bases  •  Entrepreneurship!  (self-­‐employed  professor  !?)  •  One  needs  10-­‐15  years  to  change  educaHon!  
    • Basic  kit  of  digital  skills  (RocaSalvatella)  •  1-­‐  Introducc,on:  Digital  Skills  (5’43”)   2-­‐  Can  search:  Syntaxis  in  Google  (6’37”)   3-­‐  Can  search:  Parameters  in  Google  (6’32”)   4-­‐  Can  search:  Build  up  an  alert  (5’23”)   5-­‐  Can  read:  RSS  (6’53”)   6-­‐  Can  read:  Google  Reader  (10’32”)   7-­‐  Can  read:  Personalized  RSS  (6’28”)   8-­‐  Can  store:  Share  in  Delicious  (7’06”)   9-­‐  Can  store:  Collaborate  in  Delicious  (6’03”)  
    • [serendipity]   III  Jornada  Emprenem  el  Futur,  Fira   DeTotCat,  5/6/2010  
    • New  skills,  2013  -­‐  Knowing  how  to  cope  with  criHcism,   difamaHon,  anonimity  of  comments   (informers,  gossip,  etc.)  -­‐  Knowing  how  to  not  be  impulsive:   wait  for  a  few  seconds,  minutes  or   some  Hme  before  you  say  something   that  may  hurt  you  in  the  future   (comment,  post,  picture,  …)  
    • •  Privacy  vs  public  reputaHon  •  Followers,  klout,  kred,  peerindex,  …  •  ReputaHon:  it’s  not  the  same…   –  What  I  am   –  What  I  think  I  am   –  What  others  think  I  am  (reputaHon)   –  What  I  think  others  think  I  am  
    • Some  ideas  •  Everyone  should  hava  a  fast  and  quality  access   to  Internet  •  Everyone  should  have  a  mobilde  devide   (smartphone,  tablet)  •  Everyone  should  be  able  to  obtaing  formaHon   i  basic  digital  skills  •  Safe  social  networks,  e-­‐mail,  etc…  should  be  a   CiHzen  Right  •  TwiCer:  should  be  make  a  Public  Affair:  it  will   become  history,  it  will  enter  history  
    • More  thoughts  •  The  metaclassroom  –  should  students  bring  their   own  devices?  •  Society  of  interrupHon,  society  of  distracHon  •  Blended  learning:  the  future?  •  MAKE  movement:  the  future?  •  Having  60  people  in  class  is  a  privilege  for  the   professor  •  Having  a  professor  that  explains  things  in  a   different  way  and  integrates  knowledge  is  a   privilege  for  parHcipants  •  The  youtube  generaHon?  
    • G.  Iffrah,  Histoire  des  Xiffres  •  Science  is  knowlege  that  becomes  true  by   means  of  criHcism  (S.  Bachelard)  •  InvenHon  in  theoreHcal  science  has  the   character  of  discovery,  but  it  is  a  disconvery  in   the  worlk  of  mind  (L.  de  Broglie)  •  All  science  is  just  a  depuraHon  of  daily   thinking  (A.  Einstein)  •  (note:  look  for  those  people’s  quotes!)  Ciència  i  Futur  de  la  Humanitat,  28/1/2008  
    • El  meu  químic  favorit…    En  Panoràmix,  el  druida  
    • And  now,  three  quotes...  •  Educa,on  is  not  a  prepara,on  for  life,  It  is  life   itself  •  Your  aQtude  is  a  choice  •  Educa,on:  there  is  a  treasure  inside    Thus:    CommunicaHng  Science  is  an  aStude.  Everyone  can  communicate  well  if  provided  with  relevant  skills.  
    • Ciència  i  Futur  de  la  Humanitat,  28/1/2008