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Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
Eight and a half ways for a researcher to communicate in the Net
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Eight and a half ways for a researcher to communicate in the Net

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  • 1. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Eight and a half ways for a researcher to communicate in the Net Miquel DURAN Institute of Computational Chemistry and Catalysis Universitat de Girona miquel.duran@udg.edu @miquelduran Increase your research competitiveness using Web 2.0 tools – 60th ICREA Colloquium - 11/3/2014 This presentation is available at http://slideshare.net/quelgir
  • 2. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu #Selfie: it’s all about reputation (Not a CC image)
  • 3. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Another #selfie: #moocaton Málaga 7/3/2014
  • 4. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu What has changed recently in (y)our neighborhood? • Almost everyone has now a smartphone (mobility) • High bandwidth (video consumption) • Ease of video production and streaming • And the Internet of things
  • 5. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu This is me • MicroCV at twitter: University professor. Research in Quantum Chemistry. Digital Science Communication, Magic and Science, MOOCs, TEDx events, Open Knowledge • Full Professor of Physical Chemistry at Universitat de Girona. Research in quantum Chemistry - Nonlinear optical properties of molecules, two- electron densities, and weak molecular interactions. This is me too • I like magic, railways, lateral thinking, food markets, humour, mountain biking, languages, … • Best friend: our cat Auri https://twitter.com/arnauduran/status/441597227241177088/photo/1/large And this is even me
  • 6. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu This is me… • And my archive… • And my laptop • And my tablet • And my smartphone • [And my smartwatch] • i.e., …
  • 7. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu This is me and my digital circumstances http://www.flickr.com/photos/mikebabcock/3600077025/
  • 8. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu But… This is also me my battery my plugs my WiFi and my 3G Is it sustainable?
  • 9. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu On Social Networking and Academics • We would like scientists to – understand wholly that communicating their research and taking care of new knowledge (content curation) is a key feature towards their future, – because of its intrinsic interest and social service, – but also as a requisite to new project calls places by the different research agencies
  • 10. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu @LSEImpactBlog http://blogs.lse.ac.uk/impactofsocialsciences/
  • 11. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Warwick Knowledge Centre http://www2.warwick.ac.uk/knowledge/
  • 12. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu There are two kinds of rankings: (1) bad, and (2) very bad • Metrics unknown • Metrics perhaps useless • What about Klout, Kred, PeerIndex, …? • What about simpler outcomes? • New: Altmetrics (open publishing)
  • 13. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Disruptive change at universities? Maybe not (yet) • The web 2.0 must transform the university, rather that be added to its routine activity • Strategic attitude – changing University via conversations, via social networking – Professor-researcher 2.0 – Professor-researcher: director, actor or secondary person?
  • 14. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Indeed, ther is a quadruple level in branding and reputation • Institutional / university level • Departmental / Research Institute level • Research Group level • Personal level • Different brands • Reputation hindered by current economic downturn
  • 15. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Science Communication 2.0 • Communicating Research – 4 levels at least – Refereed Papers – Communications in General Science Journals – Dissemination of Science and Research – Talking to young people • Different formats: – Classical article – Video (YouTube Generation) – Website / mobile / Social (the newest generation) • Socialization through facebook, twitter, flickr, instagram, youtube, tumblr, pinterest and any other system that may appear right today
  • 16. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu But we also have facebook, youtube, flickr, etc etc • Our blog/website shoud be our main asset • Facebook and other social networks are used to amplify our website, to engage in conversations and to share content • The Web 2.0 Culture spreads fast amont students, but not so much among researchers (I don’t have time for that) • Days should be longer than the current 25 hour limit!
  • 17. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Do research groups communicate? • The 3 worlds (individual, group and isntitution) communicate differently! • Everythink depends too much on individual attitudes. • The Web 2.0 Culture is an attitude! • The current economic difficulties prevent enthousiastic involvement in communication, e.g. in Science Outreach activities
  • 18. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu What about academic units (departaments and institutes) • Departments, even though they gather most part of research force, are too focused on teaching. Communication of research is scarce • Research Institutes communicate slightly better, but few of them use English as their primary language • Use of English and amount of communication is related to Internationalitzation
  • 19. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu What about researchers? • Almost no one communicates his/her current research • Some communicate key aspects of their academic/research life • Much easier if related to Social Science • Hard Science is difficult to communicate • Struggle in Humanities: yet thinking in a move toward Digital Humanities
  • 20. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Responsible Research and Innovation: How do we receive feedback? • RRI: Key element of Horizon 2020 • Meetings with Research and Innovation stockholders (i.e., companies, private sector) • Meeting parents and families at outreach activities • By means of online activities • Bringing young students to the University/Research Center, practical activities • Formal interaction with other Public Institutions, government officials, elected citzens • Above all: be active!
  • 21. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu So let’s try 8+ ways to communicate in the Net!
  • 22. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Blogging • My blog Edunomia http://edunomia.net • My mesoblog edunoming http://edunoming.wordpress.com • My microblog (twitter) @miquelduran http://www.flickr.com/photos/cambodia4kidsorg/267060150/
  • 23. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Social networking • General and specific (scientific)
  • 24. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Science dissemination
  • 25. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Magic (->personal skill) The Magic of the Periodic Table of the Elements, G4G11 Atlanta 3/14 Magic, Science and Confessable Secrets, new MOOC at #MiriadaX
  • 26. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Open Science • Sharing, Collaboration, Cooperating http://www.flickr.com/photos/100477638@N03/10204741904/
  • 27. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu TEDx-style talks Marcel Swart (ICREA): “I’m a chemist – and proud to be so”
  • 28. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Video as a new basic personal skill
  • 29. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu MOOC • Another way of Science Communication http://www.flickr.com/photos/mathplourde/8620174342/
  • 30. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu (1/2 way!) make others communicate http://www.flickr.com/photos/chrisperriman/9276563408/
  • 31. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu • Communicating, disseminating, promoting Science and Research should be one of the keys taks of a Senior Researcher • Junior Researchers should acquire those skills and attitudes during their Ph.D. period • And do not forget: Content is king! Without content, there is nothing to share
  • 32. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu And now what?
  • 33. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu In Search of Lost Time (Why do academics work so much?) • Inside Higher Education 3 March 2014http ://www.insidehighered.com/advice/2014/03/03/essay-why-faculty-members-work-so- much • As I am writing this article, I should be writing something else: an email to an editor, an email to an author, a letter of recommendation, notes for tomorrow’s classes, comments on students’ papers, comments on manuscripts, an abstract for an upcoming conference, notes for one of the books I’m working on. I cannot remember the last time I ended a day having crossed everything off my to-do list.
  • 34. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Matt Cutts’ TEDTalk: Try something new for 30 days • Is there something you've always meant to do, wanted to do, but just ... haven't? Matt Cutts suggests: Try it for 30 days. This short, lighthearted talk offers a neat way to think about setting and achieving goals. http://www.ted.com/talks/matt_cutts_try_something_new_for_30_days
  • 35. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Why don’t you … ? • Why don’t you blog once a week? You’ll be surprised about its value after some time! • Why don’t you shoot a #selfie every now and then? • Why don’t you start a Scientifc Insragram, Tumblr, Flickr… or Youtube. Your Science city. Your trips. • Why don’t you tweet about an article or idea on your field of knowledge found in the Internet? • Why don’t you tweet about your Group? Group meeting, congresses, conferences, talks, papers… • Why don’t you attend “Ciencia en Redes”, Madrid, 8 May 2014?
  • 36. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu ISCiCo • Scientific Communication Course (master level), in English. Wiki http://iscico.wordpress.com • Hey… We got 30K views of the 5 PPT files in Slideshare! Our most- viewed file: >9.000 times, cf. my most-cited paper >900 times. • Content: – This is me and my digital circumstances – Let's communicate! – Let's collaborate! – Metrics and outreach – Good practices
  • 37. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Investigación Científica 2.0.1: Claves para una sociedad digital • MOOC to start its second edition in the forthcoming weeks at #MiriadaX. In Spanish • 2500 registrants one year ago, 400 completed • https://www.miriadax.net/web/sociedad_digital • Promotional video: – http://www.youtube.com/watch?v=Up_LcDkBzSY • Módulo 0: Presentación. • Módulo 1: Elementos del proceso investigador. • Módulo 2: Reputación en el ámbito investigador. • Módulo 3: Nuevos espacios de publicación digital. • Módulo 4: Eficiencia y eficacia del proceso colaborativo y comunicador. Impacto académico y en la red • Módulo 5: Divulgación y diseminación del conocimiento. • Módulo 6: Ejemplos de buenas prácticas en el uso de Internet.
  • 38. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Small personal plan • Personal communication environment (PCE) • Communication plan • Task list • Easy goals • Simple metrics • Share with the public
  • 39. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Cards as an analogy for science communication • So many games and tricks! • So many ways to communicate science!
  • 40. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Stephen Macknik and Susana Martínez-Conde in “Sleights of Mind” • Clarke’s 3rd law: Any sufficiently advanced technology is indistinguishable from magic • Agatha Heterodyne paraphrase: Any sufficiently analyzed magic is indistinguishable from science • Girona’s corolary: “any sufficiently complex social network is indinguishable from magic” Stephen Macknik and Susana Martínez-Conde, “Sleights of Mind. What the neuroscience of magic reveals about our brains”. Profile Books, London 2011
  • 41. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu I’d love to talk about, but did not have time to… • Storytelling • Branding • Leadership • Common goal • Social networks clone Social classes at the University! • One must fight against the digital divide!
  • 42. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu OK - and now what? • Let’s movilize • Let¡s change • Let’s move • Let’s do thinkgs well • Let’s concentrate • Let’s keep freedom • Let’s catalyze a positive attidude • Let’s (place here your favourite call to action)
  • 43. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Some ideas to take away • Web 2.0, Social Networking, Communicating Research – is just an attitude • There is a paramount task yet in involving and motivating (good) researchers, research groups and academic units in communicating (well!) Research and Science. • Dissemination of Research and Public Outreach is hindered by current issues. • There is a high pressure (Publish of Perish, Transfer or Die, etc.) that does not free time enough to get involved in Public Outreach and Dissemination activities • A proper system of Rewards could be established to catalyze and promote Science and Research communication.
  • 44. Miquel Duran @miquelduran http://miquelduran.net miquel.duran@udg.edu Key ideas to (tweet and to) take away • Key idea: Education is not a preparation for life. Education is life itself • Let me introduce you to my favourite chemist – Panoramix • Thank you! • This presentation is available at http://slideshare.net/quelgir

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