The other view

the other view anthropologists on mobility LINK conference Köln 17-18 June, 2008 18_06_08

about us What time is it Founded by Stephane Juguet Anthropology and ethnography applied to an urban context Studies of mobility, usage factors, knowledge design www.wt2i.com Quattrolibri Founded by Julien Dossier Business development in the field of sustainable mobility New business opportunities in mobility services www.quattrolibri.com 2

today’s talk • intermodal mobility, seen from the user’s perspective context field observations reaching out press « play » 3

I. context

assignment: foster multimodal mobility 5

benchmark: technology reigns drag the From and To baubles to the beginning and end stations for your trip and the Widget shows you, at the bottom of the window, the next few trains that will get you there (even if that means transferring trains somewhere in between). You’re shown the train name(s), times of departure and arrival, total travel time, and fare 6

challenge: how effective is our message? 7

II. field observations

complex human behaviour 9

non rational reasoning 10

III. reaching out

remember where our target audience is 12

the missing link Restrain Keep loyal • High oil price • Clean • Congestion charges • Convenient • Parking restrictions • Fast • Pedestrian zones • Reliable • Bus lanes • Secure • Car taxes • Accessible • Pollution concerns • Affordable Make it tough! Make it work! 13

the missing link Restrain Reach out Keep loyal • High oil price • Advertise • Clean • Congestion charges • Signal alternatives • Convenient • Parking restrictions • Design • Fast • Pedestrian zones • Build new modes • Reliable • Bus lanes • Inform • Secure • Car taxes • Assist • Accessible • Pollution concerns • Affordable Make it tough! Make it fun! Make it work! 14

IV. press « play »

emotions 16

urban games 17

our project A serious urban game • Play in the city • Win points as you move • Be green and win more Promote public transport Promote green behaviour Foster social links 18

open for partnerships • French base, European scope • Contact us: juliendossier@quattrolibri.com enigmatek@wanadoo.fr 21

The (happy) end 22

image sources • Slide 5 http://software.sci.utah.edu/SCIRunDocs/index.php/CIBC:Documentation:SCIRun:UserGuide:Visualization • Slide 6 http://www.macuser.com/software/bart_widget_gets_update.php • Slide 7 http://www.smokingrelated.com/ • Slide 9 http://bruneiresources.blogspot.com/2008/02/bruneis-roads-and-cars.html • Slide 10 http://k-funny.blogspot.com/2007/11/public-transportation.html • Slide 12 http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=73168558 • Slide 15 http://nygirlofmydreams.com/ 23

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