the other view


anthropologists on mobility

     LINK conference
             Köln
       17-18 June, 2008




         ...
about us

What time is it
     Founded by Stephane Juguet
     Anthropology and ethnography applied to an urban context
  ...
today’s talk

• intermodal mobility, seen from the user’s perspective
     context
     field observations
     reaching o...
I. context
assignment: foster multimodal mobility




                                         5
benchmark: technology reigns



                    drag the From and To baubles to the
                    beginning and ...
challenge: how effective is our message?




                                           7
II. field observations
complex human behaviour




                          9
non rational reasoning




                         10
III. reaching out
remember where our target audience is




                                        12
the missing link



Restrain                    Keep loyal
•    High oil price         •   Clean
•    Congestion charges  ...
the missing link



Restrain                    Reach out                 Keep loyal
•    High oil price         •   Adver...
IV. press « play »
emotions




           16
urban games




              17
our project

A serious urban game

• Play in the city

• Win points as you move

• Be green and win more

   Promote publi...
19
20
open for partnerships

• French base, European scope

• Contact us:
     juliendossier@quattrolibri.com
     enigmatek@wan...
The (happy) end




                  22
image sources

•   Slide 5
    http://software.sci.utah.edu/SCIRunDocs/index.php/CIBC:Documentation:SCIRun:UserGuide:Visua...
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The other view

  1. 1. the other view anthropologists on mobility LINK conference Köln 17-18 June, 2008 18_06_08
  2. 2. about us What time is it Founded by Stephane Juguet Anthropology and ethnography applied to an urban context Studies of mobility, usage factors, knowledge design www.wt2i.com Quattrolibri Founded by Julien Dossier Business development in the field of sustainable mobility New business opportunities in mobility services www.quattrolibri.com 2
  3. 3. today’s talk • intermodal mobility, seen from the user’s perspective context field observations reaching out press « play » 3
  4. 4. I. context
  5. 5. assignment: foster multimodal mobility 5
  6. 6. benchmark: technology reigns drag the From and To baubles to the beginning and end stations for your trip and the Widget shows you, at the bottom of the window, the next few trains that will get you there (even if that means transferring trains somewhere in between). You’re shown the train name(s), times of departure and arrival, total travel time, and fare 6
  7. 7. challenge: how effective is our message? 7
  8. 8. II. field observations
  9. 9. complex human behaviour 9
  10. 10. non rational reasoning 10
  11. 11. III. reaching out
  12. 12. remember where our target audience is 12
  13. 13. the missing link Restrain Keep loyal • High oil price • Clean • Congestion charges • Convenient • Parking restrictions • Fast • Pedestrian zones • Reliable • Bus lanes • Secure • Car taxes • Accessible • Pollution concerns • Affordable Make it tough! Make it work! 13
  14. 14. the missing link Restrain Reach out Keep loyal • High oil price • Advertise • Clean • Congestion charges • Signal alternatives • Convenient • Parking restrictions • Design • Fast • Pedestrian zones • Build new modes • Reliable • Bus lanes • Inform • Secure • Car taxes • Assist • Accessible • Pollution concerns • Affordable Make it tough! Make it fun! Make it work! 14
  15. 15. IV. press « play »
  16. 16. emotions 16
  17. 17. urban games 17
  18. 18. our project A serious urban game • Play in the city • Win points as you move • Be green and win more Promote public transport Promote green behaviour Foster social links 18
  19. 19. 19
  20. 20. 20
  21. 21. open for partnerships • French base, European scope • Contact us: juliendossier@quattrolibri.com enigmatek@wanadoo.fr 21
  22. 22. The (happy) end 22
  23. 23. image sources • Slide 5 http://software.sci.utah.edu/SCIRunDocs/index.php/CIBC:Documentation:SCIRun:UserGuide:Visualization • Slide 6 http://www.macuser.com/software/bart_widget_gets_update.php • Slide 7 http://www.smokingrelated.com/ • Slide 9 http://bruneiresources.blogspot.com/2008/02/bruneis-roads-and-cars.html • Slide 10 http://k-funny.blogspot.com/2007/11/public-transportation.html • Slide 12 http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=73168558 • Slide 15 http://nygirlofmydreams.com/ 23

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