Ui ux designing principles


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Ui ux designing principles

  1. 1. An Introduction to User Interface Design and Usability Workshop on UI & UX May 2010 For educational purpose only.
  2. 2. Outline• UI Design in Modern Application• The Art & Science of Layouts• UI Typography: Guidelines & Common Mistakes• Guide to Fantastic Color Usage• Usability Principles for Modern UI Design• Common UI Design Patterns
  4. 4. UI Design in Modern Application• User Interface (UI) is not about how it looks, but rather about how it works.• Interface is your product.• Primary aim: communication.• The main goal in UI design: Simple & elegant, clear & consistent.
  5. 5. Eight Characteristics in Good UI Design1. Clarity2. Concision3. Familiarity4. Responsiveness5. Consistency6. Aesthetics7. Efficiency8. Forgiveness
  6. 6. Main Building Blocks of Visual Interface Design• Layout & Positioning• Shape & Size• Color• Contrast• Texture
  7. 7. Practical Techniques for Crafting Effective UI• Use white space to build relationships• Rounded corners define boundaries• Convey meaning with colors• Direct attention• Shadows and darkened background for focus• Emphasize core actions• Use hover controls to simplify & de-clutter• Labels inside input fields• Context-sensitive interface element• Icons• Make it responsive: loading indicators & pressed state• Undo & restore• Confirmation dialogs
  8. 8. Use white space to build relationships• Definition of white space – empty spaces between various content elements• Great tool to tell relationships between content elements.• Tight space forms grouping, vice versa
  9. 9. Rounded corners define boundaries• Aside from polishing your interface, rounded corners actually defines borders
  10. 10. Convey meaning with colors
  11. 11. Direct Attention• Use animation to direct attention.• Color and contrast are not enough.
  12. 12. Shadows and darkened background for focus Source: vhc.apptivity.com
  13. 13. Emphasize Core Actions• Shift focus to primary actions for your user
  14. 14. Use hover controls to simplify & de-clutter• Hover controls:• De-clutter:
  15. 15. Labels inside input fields• Save space & emits clear messages
  16. 16. Context-sensitive interface element• Additional functionality for experienced users without complicating the interface
  17. 17. Icons• Good practices of modern icon design are as listed in Android Launcher icon design guidelines: Source: developer.android.com
  18. 18. Make it responsive: loading indicators & pressed state• Do not make your user wait without any indicators
  19. 19. Undo & restore• Be forgivable• Provide extra protective measures for your users
  20. 20. Confirmation dialogs• To ensure that the user really wants to go ahead• Always provide other options close by• Do not overuse: will introduce interface friction
  21. 21. 改善 (kaizen)“UI design, especially in modern web application,doesn‟t have to be in a finished state because you can always keep evolving it and improving it.” • Dmitry Fadeyev Designer/Developer Founder of usabilitypost.com, themesboutique.com, logospire.com
  22. 22. Section 2THE ART & SCIENCE OF LAYOUTS
  23. 23. Four Major Layout Types Fixed- Width Layout Hybrid Fluid Types Elastic
  24. 24. Fixed-Width Layout• Static grid layout with its width with fixed value, in pixel unit.• Good for precise interface design.• Not recommended for Web application. <Grid> <Grid.ColumnDefinitions> <ColumnDefinition Width= "200" /> <ColumnDefinition Width="200" /> </Grid.ColumnDefinitions> </Grid>
  25. 25. Fluid Layout• Adjust its width in proportion to the size of the user‟s view port.• Provides user the freedom to resize the application.• Designer must design carefully: resize impact on text display and overall interface. <Grid> <Grid.ColumnDefinitions> <ColumnDefinition Width= "200*" /> <ColumnDefinition Width= "Auto" /> </Grid.ColumnDefinitions> </Grid>
  26. 26. Elastic (Zoomable) Layout• Scale the content instead of overall size of the layout.• Advantage: design proportion is well kept, ensuring proper readability & positioning.• Disadvantage: design proportion are not easy to keep when manipulating with text size.• Silverlight tool for image manipulation: – Silverlight Deep Zoom
  27. 27. Mathematics in Design Golden Ratio Design• The Golden Ratio layout (1:1.618033987)• Good practice in layout designs• Best for photo galleries, portfolios and product- oriented websites.
  28. 28. Calculation with Golden Ratio 62% 38%To calculate the width of GoldenRatio, get total width of arectangle and divided by 1.616(top). Apply the Golden Ratio toget the height for a specificrectangle based on the totalwidth of the rectangle (right).
  29. 29. Golden Ratio Sample Layout (1) Source: net.tutsplus.com
  30. 30. Golden Ratio Sample Layout (2)• 6 Golden Rectangles, 3 rectangles per line, each 299 x 185 pixels.• 299/185 = 1.616 Source: spacegeek.com
  31. 31. Mathematics in Design Fibonacci Design• Based on Fibonacci sequence – 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144...• The Golden Spiral• Applicable to layout and font size• Best for blogs and magazine layouts
  32. 32. Fibonacci Design Sample Layout• Fibonacci sequence on columns and font size
  33. 33. Gutenberg Rules• Defines Reading gravity.
  34. 34. Applying Gutenberg Rules Source: goodbarry.com
  36. 36. Introduction• Typography is a powerful medium that allows for precise, effective communication.• Typography exists to bring orders to information by dividing and organizing – helps user to get what they are looking for. – i.e.: make textual stuff looks pretty!
  37. 37. Designer’s Main Concern• Readability• Measure (Line Length) – Width of the block• Leading (Line Height) – Height of a line in the block• Tracking (Letter Spacing) – Tips: check if “VV” and “W” are distinguishable• Word Spacing• Color: Strive for consistency.
  38. 38. Typography & GridExample of modern Typography UI with good use of grid & negative space: Source: www.montylounge.com
  39. 39. Choosing the “Right” Type• Consider context & narrative – “The quick brown fox jumps over the lazy dog”• Choose by the typeface‟s specific functions – Brush Script is common, with its bad readability, it is not built for serious text blocks. – Microsoft Expression Blend choose Segoe UI as default font for good readability.
  40. 40. Choosing the “Right” Type• A beautiful face is the one that serves its purpose. Both typefaces are from the serif family, however, Haptic (left) is attention-seeking header, Mrs. Eaves XL (right) is for good readability
  41. 41. Good Font Size• Define a set of font size and do not change• Classic scale: 8 9 10 11 12 13 14 18 21 24 36 48 60 72• Fibonacci Sequence: 8 16 24 40 64 104
  42. 42. Good Practice• Pay attention to Widows and Orphans – Creates awkward rags, impairing readability. “An orphan is left behind where as a widow must go on alone” This is bad for UI design.
  43. 43. Good Practice (cont)• Clean rags and hyphenation 5 hyphenations A poor rag (top) in a row is creates distractingunforgivable (top), shapes in the white this can easily space of the margin. avoided by Correct this by changing the line making manual line breaks (bottom) breaks (bottom). Source: fonts.com
  44. 44. Good Practice (cont)• Hanging punctuation – Place bullets points, punctuation marks before a justified paragraph. – Avoiding reader‟s flow to be disrupted
  45. 45. Good Practice (cont)• Treat text as a user interface Source: cameronmoll.com
  46. 46. Common Mistakes in Typography• Using double hyphens instead of resized dash• Using periods instead of ellipses• Using dumb quotes "" instead of “”• Double-spacing between sentences
  47. 47. Common Mistakes in Typography (cont)• Improvising a copyright symbol.• Using too much emphasis.• Underlining your hypertext links with border-bottom
  48. 48. Common Mistakes in Typography (cont)• Faking families in Photoshop• Not using accent characters• R4nDomz cAp!taLizAti0n & uNNec3s2ary sYmBÖlz! (Öᴥ<)/• Comic Sans is a sin! Do not use!
  50. 50. Simple Must-Do List When Designing with Color1. Choose the right color palette2. Pump your color schemes to your prototype3. Get feedbacks
  51. 51. 1. Choose the Right Color Palettes• Understand the meaning of colors
  52. 52. Warm Colors• Red (Primary), Orange (Secondary), Yellow(Primary)• Reflects passion, happiness, enthusiasm, and energy.
  53. 53. Warm Colors• Red – hot & emotional color. Keywords: fire, violence warfare, love, passion, anger, importance• Bright Red = energetic; Dark red = Powerful & elegance Source: darkcrimson.com
  54. 54. Warm Colors• Orange – vibrant and energetic color. Keywords: Friendly, Inviting, Change and Movement Source: neighborino.com
  55. 55. Warm Colors• Yellow – brightest/energizing color. Keywords: happiness, sunshine, deceit, cowardice, danger Source: foodtease.com
  56. 56. Cool Colors• Green(Secondary), Blue(Primary), Purple (Secondary)• They are the colors of night, of water, of nature, and are usually calming, relaxing, and somewhat reserved.
  57. 57. Cool Colors• Green – down-to-earth color. Keywords: new beginnings, growth, renewal, abundance, jealousy, inexperience• Bright green = energetic; dark green = stability Source: i-avion.com
  58. 58. Cool Colors• Blue – emotional-impact color. Keywords: sadness, calmness, responsibility, peace, spiritual• Light Blue = Calm; Bright Blue = Energetic; Dark Blue = Reliable Source: sman96.com
  59. 59. Cool Colors• Purple –royalty color. Keywords: creativity, imagination, romance• Light Purple = Romantic; Dark Purple = Wealth & Royalty Source: avantgrape.com
  60. 60. Neutral Colors• Neutral colors often works as backdrop colors. – Associates with Warm and Cool colors
  61. 61. Neutral Colors• Black: Mystery, Elegance, Evil• Gray: Moody, Conservative, Formality• White: Purity, Cleanliness, Virtue• Brown: Nature, Wholesomeness, Dependability• Tan or Beige: Conservative, Piety, Dull• Cream or Ivory: Calm, Elegant, Purity
  62. 62. Neutral Color• But they can also be used on their own in designs, and can create very sophisticated layouts. Source: timeger.com
  63. 63. Pick Your Palettes• Color Palette is your color scheme Example of Monochromatic Color Palette• Pick your favorite tone that matches the mood of your application and generates a color scheme that goes well with it.• Tips & tricks: – Use a good photograph to create a color scheme. – Get sample color palettes from 3rd parties
  64. 64. Pick Your Palettes• Get colors from your environment
  65. 65. Pick Your Palettes• With Photoshop• With Kuler
  66. 66. Pick Your Palettes• With Photoshop• With Kuler
  67. 67. Color Schemes Samples• Scheme
  68. 68. Color Schemes Samples• Scheme
  69. 69. Awesome Tools for Color Picking• Adobe’s Kuler – http://kuler.adobe.com – Community based• ColoRotate – http://www.colorotate.org/ – Color Generator for the Colorblinds
  70. 70. Awesome Tools for Color Picking• Color Blender – http://www.colorblender.com – Auto generates palettes• COLOURlovers• http://www.colourlovers.com/ – A network of colour lovers!
  71. 71. 2. Pump your color schemes to your prototype• Draft out your prototype on a piece of paper or on Expression Blend, preferably in monochromatic outlines only.• Reconsider of your color palettes: – Which color represents your application the most?• Fill the colors and experiments with different combinations – Which color is the most suitable for a particular part of the application?
  72. 72. 3. Get FeedbacksAfter reviewing your UI design, get feedbacks from:• Your team members & mentor• Your users or clients• The professionals• Your family members & best friends• And any public citizen who is not afraid to mock your design…
  74. 74. Usability?• The ability to use something and how easy that something can be used.• How we measure usability of a product? – Requires less mental effort to use. – Less mistakes when using it. – Do more, with less (steps, clicks, etc). – Intuitive: Easy to learn/use & familiar to user.
  75. 75. Usability: Rules & Principles• 7 2 Principle (Web app) – Humans‟ short term memory can retain only about 5-9 things at one time (George A. Miller) – Limit no. of options in any navigation menu to 7 2.
  76. 76. Usability: Rules & Principles• 2-Second-Rule (All) – User should not wait more than 2 seconds for any response. – „Tell‟ the user if they really need to wait > 2 secs. – Example: Progress bar, Facebook „loading‟ animation.
  77. 77. Usability: Rules & Principles• 3-Click-Rule (All) – Access information/feature within 3 clicks. – Emphasizes the importance of clear navigation, logical structure and easy-to-follow hierarchy.
  78. 78. Usability: Rules & Principles• Eight Golden Rules of Interface Design (All) – Strive for consistency. • Button‟s name. – Enable frequent users to use shortcuts. • Keyboard shortcuts in Firefox, Gmail. – Offer informative feedback. • Saving a file. – Design dialog to yield closure. • Account creation.
  79. 79. Usability: Rules & Principles• Eight Golden Rules of Interface Design (All) – Offer simple error handling. • Minimize error, graciously handles errors. Ex: date input. – Permit easy reversal of actions. • Undo/back option. – Provide the sense of control. • User control app, don‟t force/control user. – Reduce short-term memory load. • No information overload, offer hints/getting started guide.
  81. 81. Pattern?• A pattern describes an optimal solution to a common problem within a specific context. Design pattern?
  82. 82. Selected Design Patterns• Auto Complete – Allows faster user input by removing ambiguity about expected input data, avoiding potential mis-typed information as well as narrowing down the correct choices.
  83. 83. Selected Design Patterns• Movable Panels – Allows users to organize information that make sense to them.
  84. 84. Selected Design Patterns• Calendar/Date Picker – Enables users to easily apply or submit a date or date range with some default values.
  85. 85. Selected Design Patterns• Progress/Busy Indicator – Allows the user to know the status of their operation if the operation takes more than 2 secs or so.
  86. 86. Selected Design Patterns• Input Hints – Some explanation and/or examples of valid values near fields to give users hints at the kind of input they need to provide.
  87. 87. Selected Design Patterns• Sortable Table – Allow users to change the sorting order of the table items by clicking on a column header.
  88. 88. Resources• “The Smashing Book” by Smashing Networks• Smashing Networks – http://www.smashingmagazine.com/• Yahoo Design Pattern Library – http://developer.yahoo.com/ypatterns/• Designing Interfaces – http://designinginterfaces.com/