Quasar snapshot


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Quasar snapshot

  1. 1. India’s largest digital media services provider A WPP COMPANY
  2. 2. We are… …a group of digital experts who mash up media & technology creatively…
  3. 3. …a part of…Incubator program A Joint venture A JV with Yahoo! Leading Travel India’s first travelthat incubates and with WPP Technology search engine. accelerates digital Quasar is India’s Tyroo is India’s leading Products and Log on to business ideas largest Digital Media ad-network with its services company Zoomtra.com to and eBusiness own world class self- search for cheapest solutions company serve technology and travel solutions. over 2500 website partners
  4. 4. …and service partners for… Technology FMCG Automotive Services Internet
  5. 5. …as… INDIA’S ONLY FULL-SERVICE DIGITAL AGENCY Interactive Web Analytics & Response Solutions Brand Solutions Engineering & Social Media Measurement Development• Email marketing & • Online planning and • Website design & • Analytics • Content creation, analytics buying development Deployment sourcing and• Search marketing • Ad unit creation • Information • Research & Analysis adaptation• Affiliate marketing • Broadband video Architecture • AdServer Integration • Online reputation• Digital CRM • Mobile Marketing • Content • Usability management • Emerging Media management Implementation • Blog Tracking • eCommerce Services • Application and • Seeding services Widgets • Online Games LOCAL KNOWLEDGE & ADAPTABILITY EXPERIENCE
  6. 6. …providing end-to-end digital services... •Banners •Web •SMS •Videos •Video •Local •Tag lines •Animation •Point Roll •SEO •Games •MMS •Roll Over •Reputation Management •Applications •Event Promo •Interactive •White Papers •WAP •Network •Bluetooth Marketing •Exchange •Success-based DISPLAY SEARCH MOBILE STEALTH/VIRAL •Community •Blogs •WebPR •Social Net •Video host USER-BASED COMMUNICATION & MEDIA PLANNING
  7. 7. …topped with a business protection suite…Quasar Online Centre Of Operations Media BuyingExcellence assistance Campaign Results execution. OCOE @ Scheduled Reporting Updates Intelligence Optimization & Analysis The only agency with a stand-alone centre to ensure protection against servicing or operational fall-outs
  8. 8. The Quasar 360°
  9. 9. Why Us?
  10. 10. We bring to the table… Scale | Efficiency | Experience Scale Efficiency Experience 20% Lowest CPC / CPM Of entire Online Top Internet advertisers AoR Online Media being bought in India
  11. 11. ..and offer our clients ad-serving control that … Shows real-time optimization | builds campaign knowledge A campaign without AD serving Campaign period end of Day Post campaign Creative file on report, for next publisher campaign server reference A campaign with AD serving Campaign period Creative file on Achieve better publisher Optimizing when the campaign is live overall campaign result server Real time tracking & adjustmentsQuasar is equipped to handle all major AdServers : DoubleClick, ZEDO and Atlas
  12. 12. …and ensure unparalleled targeting… Ad-server based behavioral targeting Step 1 Step 2 User arrives on a Dell page and The user is reached by the media selects business section. campaign. AdServer checks for a AdServer tags the user into the ‘Business’ tag. ‘Business’ category. If present ,displays ‘Business’ related ads. Buy a Dell XPS for business. Prices dropped! If not, displays a generic Dell ad.
  13. 13. …plus extensive analytics… Best-in-class Tools HBX Analytics Google Analytics
  14. 14. …and reporting… Quasar Reporting StructureMatching the achieved figures againstbooked figures Publisher wise Day wise performance Analysis
  15. 15. We are also the only agency that has… The capability to optimize media spends: Exchange OptimizerTraditional pointsof engagementLevel 1OptimizationLevel 2Optimization Save over 30% on regular spends = Higher performance of your marketing dollar
  16. 16. There is even more to us than whatmeets the eye… …enough to warrant a conversation!
  17. 17. As some of our clients say.. “Visas relationship with Quasar goes back 12 months ever since it forayed into Internet advertising in India. One has noticed that Quasar is always trying to be a step ahead of its clients requirements - for Visa this period saw two critical product launches in the e- commerce space and the team at Quasar brought a lot of passion and domain knowledge in helping establish these two products. Their willingness to go deep into understanding client needs is a big positive and this should hold them in good stead” …. Gagan Maini, Country Marketing Manager“At Motorola, the Internet plays as significant a role for us toachieve our marketing goals as any other media such astelevision or print. In India, we have partnered with Quasar, whohave helped us execute some very successful Internetcampaigns. This has been primarily possible because the Quasarteam comprises of Internet specialists, who understand themedium better than any other Indian agency. We are now takingthis partnership further by exploring new media opportunities inother emerging markets in the region.” Our experience of working with Quasar Media… Trivikram Thakore, Vice President (Marketing) has been great. The internet, as a vehicle to reach our audiences, presents us great opportunities. I am sure that at Microsoft we will leverage these opportunities successfully with Quasar Media as our online media partners. Onwards, Anurag Gour | Online Marketing Manager
  18. 18. Let’s Talk!