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Tips and tweaks on migrating to magento!
 

Tips and tweaks on migrating to magento!

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Do you want to move your store over to Magento but don't want to start from scratch?...

Do you want to move your store over to Magento but don't want to start from scratch?

Don't let yourself be handcuffed any more. We understand that it is challenging to migrate without effecting your active customers and products, not to mention SEO, hosting requirements, and many others. That's why we are going to show you how!

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    Tips and tweaks on migrating to magento! Tips and tweaks on migrating to magento! Presentation Transcript

    • Tips and tweaks on Migrating to Magento!
      Paul Ryazanov
      Director of marketing
      QuartSoft Corp.
      T. 380 (95) 140-07-16
      pr@quartsoft.com
      quartsoft.com
      Oleg Cherevatyy
      Commercial Director
      Cart2Cart product
      oleg@shopping-cart-migration.com
      shopping-cart-migration.com
    • Reason for migration?
      2
    • Migrate from
      3
    • Migrate to
      4
    • Migration plan
      5
      - Analyze current store
      - Prepare webhosting
      - Customize Magento
      - Verify SEO
      - Data migration
      - Store launch
      - Post migration
    • Migration plan
      6
      - Analyze current store
      - Prepare webhosting
      - Customize Magento
      - Verify SEO
      - Data migration
      - Store launch
      - Post migration
    • Analyze current store
      Pros and cons of current site
      7
      - Features you don’t use anymore
      - Features you are using
      - Features your customers want
      - Usability report
    • Analyze current store
      Analyze traffic
      8
      - Traffic report(for 3-6 recent months) - Countries sending traffic (you may want to add languages in Magento)- Paid and organic traffic
    • Analyze current store
      Report from Search engines
      9
      - Traffic from different SE
      - Keywords rank in SE and position
      - PR of current website
      - PPC campaign data
    • Analyze current store
      ROI
      10
      - Amount of sales report
      - Repeated sales
      - Average bill
      - % conversion
    • Analyze current store
      Link report
      11
      - Sitemap
      - Internal links and cross linking
      - Incoming links
    • Migration plan
      12
      - Analyze current store
      - Prepare webhosting
      - Customize Magento
      - Verify SEO
      - Data migration
      - Store launch
      - Post migration
    • Prepare webhosting
      Hosting requirements
      13
      - VPS - Apache 2.x, Nginx(mod_rewrites module) - PHP 5.2.13+ (safe_modeoff)- MySQL 4.1.20+ (InnoDB storage engine)- Ability to run scheduled jobs (crontab)- Ability to override options in .htaccess files
    • Prepare webhosting
      Access requirements
      14
      - Domain control panel
      - Hosting control panel
      - SSH
      - FTP
    • Prepare webhosting
      Webhosting Settings
      15
      - Magento installation- SSL certificates- Specific server settings(memory_limit no less than 512Mb, separate server for static/database is recommended)
    • Migration plan
      16
      - Analyze current store
      - Prepare webhosting
      - Customize Magento
      - Verify SEO
      - Data migration
      - Store launch
      - Post migration
    • Customize Magento
      UI Design
      17
      - Improve design – keep good and do the best- Use the Magento Theme- Utilize Magento templates- Transfer a couple of products, content to test
    • Customize Magento
      Core Modules Configuration
      18
      - Shipping module (USPS, UPS, FedEx, DHL and other)- Payment gateways (PayPal, Google, Authorize.net, Moneybookers)- SEO components (Friendly Url, Meta, Permalinks)
    • Customize Magento
      Add-On Modules Configuration
      19
    • Customize Magento
      Canonical URL for Magento
      20
      This extension adds the new canonical links to the head of your Magento pages
      http://www.magentocommerce.com/magento-connect/canonical-url-for-magento.html
    • Customize Magento
      MetaRobots
      21
      There's no easy way to control meta robots tags to Magento pages, unless of course, when you install this module.
      http://www.magentocommerce.com/magento-connect/yoast-metarobots.html
    • Customize Magento
      Google AdWords Conversion Tracking
      22
      This module integrates Google AdWords Conversion Tracking into Magento. It will add the conversion tracking code to the onepage checkout success page.
      http://www.magentocommerce.com/magento-connect/luka-google-adwords-conversion-tracking.html
    • Customize Magento
      Social Booster
      23
      Everyone knows how social media optimization (SMO) is highly important for the site. Nowadays, when millions of people are connected in social networks, share news, images, articles and just chatting, the next major challenge for online business is to leverage all this to develop the business.
      http://www.magentocommerce.com/magento-connect/social-booster.html
    • Customize Magento
      Data Feed Manager
      24
      Create csv, txt and xml data feeds for any search engines, shopping engines or market places.
      http://www.magentocommerce.com/magento-connect/data-feed-manager.html
    • Customize Magento
      OneStep Checkout Extension
      25
      This OneStep Checkout extension will increase your sales by combining 6 steps in checkout process to 1.
      http://www.magentocommerce.com/magento-connect/i-checkout-onestep-checkout-extension.html
    • Customize Magento
      Gift Certification
      26
      Allow your customers to purchase and use Gift Certificates.
      http://www.magentocommerce.com/magento-connect/unirgy-giftcert.html
    • Customize Magento
      Magento Optimization
      27
    • Customize Magento
      Speedster
      28
      Speed up your store by combining, compressing and caching JS and CSS.
      http://www.magentocommerce.com/magento-connect/fooman-speedster.html
    • Customize Magento
      HTML Minification
      29
      Simple and light extension which minifies HTML. It reduces html document size by approx. 10 - 15%.
      http://www.magentocommerce.com/magento-connect/html-minification-by-jemoon.html
    • Customize Magento
      Nitrogento
      30
      Nitrogento is made to Boost Magento page load time through many optimization mechanisms.
      http://www.magentocommerce.com/magento-connect/nitrogento.html
    • Migration plan
      31
      - Analyze current store
      - Prepare webhosting
      - Customize Magento
      - Verify SEO
      - Data migration
      - Store launch
      - Post migration
    • Verify SEO
      Content
      32
      - Keep optimized content- Create more valuable pages- Check Meta Title and Description- Alt tags for images
    • Verify SEO
      URL Migration
      33
      - SEO friendly URLs- 301 redirect from old URL’s to new ones- Custom 404 error page (track non-linked URLs)- Robots.txt file (make sure its open for bots)
    • Verify SEO
      Migration to a New Domain
      34
      - Point domain to new hosting - Verify ownership – google webmaster- Handle the www vs. non-www issue- Protect folder with .htaccess / robots.txt (until you are ready to go live)
    • Verify SEO
      Final Steps
      35
      - Install Google Analytics- Submit a sitemap to Google Webmaster Tools- Set up the domain redirect
    • Migration plan
      36
      - Analyze current store
      - Prepare webhosting
      - Customize Magento
      - Verify SEO
      - Data migration
      - Store launch
      - Post migration
    • Data migration
      What to move
      37
      Products and images - attributes, configurable products - downloadable, bundle, virtual and group products- Categories and images - Customers- Orders- and others
    • Data migration
      Potential problems
      38
      - Manual data transfer is time consuming - Password encryption- Different structure- Missing fields- Incomplete transfer- Duplicate data- Language and charset- Currency and taxes
    • Data migration
      Transfer process
      39
      - Research existing structure- Link old architecture with Magento structure- Prepare migration script(s)- Organize test transfer- Verify migrated data - Run “live” migration once you are ready
    • 40
      • 34 carts supported, 9000 successful migrations- Pros and Cons- Fully automated data migration of products,
      categories, customers, orders etc.- Migration Price Estimator - Free Demo Migration - Assisted Migration Service
    • Migration plan
      41
      - Analyze current store
      - Prepare webhosting
      - Customize Magento
      - Verify SEO
      - Data migration
      - Store launch
      - Post migration
    • Store launch
      Final testing
      42
      - Step off and back in few days- Verify website functionality (emails, forms etc.) - Verify data- Make sure payment gateway switched to “live”
    • Store launch
      Activation schedule
      43
      - Set date and time- Estimate downtime (if any) and deadline - Announce at old website - Notification to customers
    • Store launch
      Activation process
      44
      - Update domain TTL to 1 hour- Backup old data and files to subdomain- Stop modifications and checkout at old website- Migrate data- Setup redirect / switch NS to new site- Notification to customers
    • Migration plan
      45
      - Analyze current store
      - Prepare webhosting
      - Customize Magento
      - Verify SEO
      - Data migration
      - Store launch
      - Post migration
    • Post migration
      Post-migration monitoring
      46
      - Check pages in Google are properly linked- Check all files are there- Check report of 404 pages and fix issues if any- Monitor PR - Monitor traffic- Monitor ROI- Talk to customers and get feedbacks
    • Results
      47
    • Bonus
      48
      Bonus from QuartSoft:
      Buy one extension and get another one for free
      http://www.magentocommerce.com/magento-connect/developer/QuartSoft
      Bonus from Cart2Cart:
      20% off for data migration with Cart2Cart, Store Manager for Magento
      Coupon code: MIGR-L6RT-MAG
    • Happy Migration! Happy E-commerce!
      Oleg Cherevatyy
      Commercial Director
      Cart2Cart product
      oleg@shopping-cart-migration.com
      shopping-cart-migration.com
      Paul Ryazanov
      Director of marketing
      QuartSoft Corp.
      T. 380 (95) 140-07-16
      pr@quartsoft.com
      quartsoft.com