Tips and tweaks on migrating to magento!
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Tips and tweaks on migrating to magento!

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Do you want to move your store over to Magento but don't want to start from scratch?...

Do you want to move your store over to Magento but don't want to start from scratch?

Don't let yourself be handcuffed any more. We understand that it is challenging to migrate without effecting your active customers and products, not to mention SEO, hosting requirements, and many others. That's why we are going to show you how!

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Tips and tweaks on migrating to magento! Tips and tweaks on migrating to magento! Presentation Transcript

  • Tips and tweaks on Migrating to Magento!
    Paul Ryazanov
    Director of marketing
    QuartSoft Corp.
    T. 380 (95) 140-07-16
    pr@quartsoft.com
    quartsoft.com
    Oleg Cherevatyy
    Commercial Director
    Cart2Cart product
    oleg@shopping-cart-migration.com
    shopping-cart-migration.com
  • Reason for migration?
    2
  • Migrate from
    3
  • Migrate to
    4
  • Migration plan
    5
    - Analyze current store
    - Prepare webhosting
    - Customize Magento
    - Verify SEO
    - Data migration
    - Store launch
    - Post migration
  • Migration plan
    6
    - Analyze current store
    - Prepare webhosting
    - Customize Magento
    - Verify SEO
    - Data migration
    - Store launch
    - Post migration
  • Analyze current store
    Pros and cons of current site
    7
    - Features you don’t use anymore
    - Features you are using
    - Features your customers want
    - Usability report
  • Analyze current store
    Analyze traffic
    8
    - Traffic report(for 3-6 recent months) - Countries sending traffic (you may want to add languages in Magento)- Paid and organic traffic
  • Analyze current store
    Report from Search engines
    9
    - Traffic from different SE
    - Keywords rank in SE and position
    - PR of current website
    - PPC campaign data
  • Analyze current store
    ROI
    10
    - Amount of sales report
    - Repeated sales
    - Average bill
    - % conversion
  • Analyze current store
    Link report
    11
    - Sitemap
    - Internal links and cross linking
    - Incoming links
  • Migration plan
    12
    - Analyze current store
    - Prepare webhosting
    - Customize Magento
    - Verify SEO
    - Data migration
    - Store launch
    - Post migration
  • Prepare webhosting
    Hosting requirements
    13
    - VPS - Apache 2.x, Nginx(mod_rewrites module) - PHP 5.2.13+ (safe_modeoff)- MySQL 4.1.20+ (InnoDB storage engine)- Ability to run scheduled jobs (crontab)- Ability to override options in .htaccess files
  • Prepare webhosting
    Access requirements
    14
    - Domain control panel
    - Hosting control panel
    - SSH
    - FTP
  • Prepare webhosting
    Webhosting Settings
    15
    - Magento installation- SSL certificates- Specific server settings(memory_limit no less than 512Mb, separate server for static/database is recommended)
  • Migration plan
    16
    - Analyze current store
    - Prepare webhosting
    - Customize Magento
    - Verify SEO
    - Data migration
    - Store launch
    - Post migration
  • Customize Magento
    UI Design
    17
    - Improve design – keep good and do the best- Use the Magento Theme- Utilize Magento templates- Transfer a couple of products, content to test
  • Customize Magento
    Core Modules Configuration
    18
    - Shipping module (USPS, UPS, FedEx, DHL and other)- Payment gateways (PayPal, Google, Authorize.net, Moneybookers)- SEO components (Friendly Url, Meta, Permalinks)
  • Customize Magento
    Add-On Modules Configuration
    19
  • Customize Magento
    Canonical URL for Magento
    20
    This extension adds the new canonical links to the head of your Magento pages
    http://www.magentocommerce.com/magento-connect/canonical-url-for-magento.html
  • Customize Magento
    MetaRobots
    21
    There's no easy way to control meta robots tags to Magento pages, unless of course, when you install this module.
    http://www.magentocommerce.com/magento-connect/yoast-metarobots.html
  • Customize Magento
    Google AdWords Conversion Tracking
    22
    This module integrates Google AdWords Conversion Tracking into Magento. It will add the conversion tracking code to the onepage checkout success page.
    http://www.magentocommerce.com/magento-connect/luka-google-adwords-conversion-tracking.html
  • Customize Magento
    Social Booster
    23
    Everyone knows how social media optimization (SMO) is highly important for the site. Nowadays, when millions of people are connected in social networks, share news, images, articles and just chatting, the next major challenge for online business is to leverage all this to develop the business.
    http://www.magentocommerce.com/magento-connect/social-booster.html
  • Customize Magento
    Data Feed Manager
    24
    Create csv, txt and xml data feeds for any search engines, shopping engines or market places.
    http://www.magentocommerce.com/magento-connect/data-feed-manager.html
  • Customize Magento
    OneStep Checkout Extension
    25
    This OneStep Checkout extension will increase your sales by combining 6 steps in checkout process to 1.
    http://www.magentocommerce.com/magento-connect/i-checkout-onestep-checkout-extension.html
  • Customize Magento
    Gift Certification
    26
    Allow your customers to purchase and use Gift Certificates.
    http://www.magentocommerce.com/magento-connect/unirgy-giftcert.html
  • Customize Magento
    Magento Optimization
    27
  • Customize Magento
    Speedster
    28
    Speed up your store by combining, compressing and caching JS and CSS.
    http://www.magentocommerce.com/magento-connect/fooman-speedster.html
  • Customize Magento
    HTML Minification
    29
    Simple and light extension which minifies HTML. It reduces html document size by approx. 10 - 15%.
    http://www.magentocommerce.com/magento-connect/html-minification-by-jemoon.html
  • Customize Magento
    Nitrogento
    30
    Nitrogento is made to Boost Magento page load time through many optimization mechanisms.
    http://www.magentocommerce.com/magento-connect/nitrogento.html
  • Migration plan
    31
    - Analyze current store
    - Prepare webhosting
    - Customize Magento
    - Verify SEO
    - Data migration
    - Store launch
    - Post migration
  • Verify SEO
    Content
    32
    - Keep optimized content- Create more valuable pages- Check Meta Title and Description- Alt tags for images
  • Verify SEO
    URL Migration
    33
    - SEO friendly URLs- 301 redirect from old URL’s to new ones- Custom 404 error page (track non-linked URLs)- Robots.txt file (make sure its open for bots)
  • Verify SEO
    Migration to a New Domain
    34
    - Point domain to new hosting - Verify ownership – google webmaster- Handle the www vs. non-www issue- Protect folder with .htaccess / robots.txt (until you are ready to go live)
  • Verify SEO
    Final Steps
    35
    - Install Google Analytics- Submit a sitemap to Google Webmaster Tools- Set up the domain redirect
  • Migration plan
    36
    - Analyze current store
    - Prepare webhosting
    - Customize Magento
    - Verify SEO
    - Data migration
    - Store launch
    - Post migration
  • Data migration
    What to move
    37
    Products and images - attributes, configurable products - downloadable, bundle, virtual and group products- Categories and images - Customers- Orders- and others
  • Data migration
    Potential problems
    38
    - Manual data transfer is time consuming - Password encryption- Different structure- Missing fields- Incomplete transfer- Duplicate data- Language and charset- Currency and taxes
  • Data migration
    Transfer process
    39
    - Research existing structure- Link old architecture with Magento structure- Prepare migration script(s)- Organize test transfer- Verify migrated data - Run “live” migration once you are ready
  • 40
    • 34 carts supported, 9000 successful migrations- Pros and Cons- Fully automated data migration of products,
    categories, customers, orders etc.- Migration Price Estimator - Free Demo Migration - Assisted Migration Service
  • Migration plan
    41
    - Analyze current store
    - Prepare webhosting
    - Customize Magento
    - Verify SEO
    - Data migration
    - Store launch
    - Post migration
  • Store launch
    Final testing
    42
    - Step off and back in few days- Verify website functionality (emails, forms etc.) - Verify data- Make sure payment gateway switched to “live”
  • Store launch
    Activation schedule
    43
    - Set date and time- Estimate downtime (if any) and deadline - Announce at old website - Notification to customers
  • Store launch
    Activation process
    44
    - Update domain TTL to 1 hour- Backup old data and files to subdomain- Stop modifications and checkout at old website- Migrate data- Setup redirect / switch NS to new site- Notification to customers
  • Migration plan
    45
    - Analyze current store
    - Prepare webhosting
    - Customize Magento
    - Verify SEO
    - Data migration
    - Store launch
    - Post migration
  • Post migration
    Post-migration monitoring
    46
    - Check pages in Google are properly linked- Check all files are there- Check report of 404 pages and fix issues if any- Monitor PR - Monitor traffic- Monitor ROI- Talk to customers and get feedbacks
  • Results
    47
  • Bonus
    48
    Bonus from QuartSoft:
    Buy one extension and get another one for free
    http://www.magentocommerce.com/magento-connect/developer/QuartSoft
    Bonus from Cart2Cart:
    20% off for data migration with Cart2Cart, Store Manager for Magento
    Coupon code: MIGR-L6RT-MAG
  • Happy Migration! Happy E-commerce!
    Oleg Cherevatyy
    Commercial Director
    Cart2Cart product
    oleg@shopping-cart-migration.com
    shopping-cart-migration.com
    Paul Ryazanov
    Director of marketing
    QuartSoft Corp.
    T. 380 (95) 140-07-16
    pr@quartsoft.com
    quartsoft.com