Responsive Web Design – Reaching out to Mobile Users


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Information technologies never stop evolving. As a matter of fact, we are witnessing their extremely rapid development in our digital era. This explosive development of digital technologies has led to increased mobility of Internet users. According to experts, the number of smartphone users will soon surpass the number of those using desktop computers and laptops. This means that more people will browse products in the World Wide Web through mobile devices such as smartphones and tablets. For example, there was the 35% yearly increase in online purchases through mobile devices in the United States in 2012. But the main problem for today’s online businesses is that not all sites are properly optimized for relatively small and diverse screen sizes of mobile phones and tablets. Google's research has revealed that 75% of online buyers prefer using mobile friendly websites, and 61% of web shoppers go to competitors once on a site not properly adapted for mobile devices. In our upcoming webinar we’ll discuss how to solve the responsive web design issue in order to help entrepreneurs keep up with the latest technologies on their way to success. - See more at:

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Responsive Web Design – Reaching out to Mobile Users

  1. 1. Responsive Web Design. Problems and Their Solutions. Aleksey Pashin, Art Director at QuartSoft Email: Skype: alex.pashin ©2013. QuartSoft
  2. 2. Rising Mobile Internet Usage ©2013. QuartSoft
  3. 3. Devices and Screen Resolutions ©2013. QuartSoft
  4. 4. Who Needs Responsive Design? • Users? • Site owners? • App developers? ©2013. QuartSoft
  5. 5. Responsive Web Design (Google) ©2013. QuartSoft
  6. 6. Standalone Mobile Version of a Site (Jakob Nielsen) ©2013. QuartSoft
  7. 7. RESS (Responsive Design + Server Side Components) ©2013. QuartSoft
  8. 8. Responsive Design – the Solution • Uniform code • Transparent development process • Same URL structure across platforms • Content accessible on all devices • Meeting needs of the ever-changing market ©2013. QuartSoft Anything that’s fixed and unresponsive isn’t web design anymore, it’s something else. If you don’t embrace the inherent fluidity of the web, you’re not a web designer, you’re something else. Web design is responsive design. Responsive Web Design is web design, done right. Andy Clarke
  9. 9. It sounds rosy, doesn’t it? ©2013. QuartSoft
  10. 10. But it's not so in reality ©2013. QuartSoft
  11. 11. Common Problems • Strategic • Technological • Aesthetic ©2013. QuartSoft
  12. 12. Strategic Problems • Necessity of responsive design • Responsive design vs. Mobile version of a site • Adapting current website • Time • Resources ©2013. QuartSoft
  13. 13. Technological Problems • Design process • Navigation • Image sizes • Third-party content • Device errors and bugs • IE  ©2013. QuartSoft
  14. 14. Aesthetic Problems Mobile First ?(Luke Wroblewski) ©2013. QuartSoft
  15. 15. ©2013. QuartSoft
  16. 16. ©2013. QuartSoft
  17. 17. ©2013. QuartSoft
  18. 18. ©2013. QuartSoft
  19. 19. ©2013. QuartSoft
  20. 20. Solutions and Conclusions • Analyzing necessity • Allowing user to choose • Keeping abreast of innovations in the industry • Optimizing • Keeping content in mind • Progressive enhancement + RESS (Responsive Design + Server Side Components) • Trend is nothing but a word ©2013. QuartSoft
  21. 21. And What Is Design? Design is not only layout – Typography – Colors – Graphics – Interactivity – Textures – Atmosphere – and more. ©2013. QuartSoft
  22. 22. ©2013. QuartSoft Aleksey Pashin Art Director at QuartSoft Email: Skype: alex.pashin
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