Social media marketing conference Hanoi June 2011           TUAN HA – VINALINK MEDIA           VIETNAM SEO CLUB President ...
Vietnam Social media report         on June 2011 by Vietnamsurvey.comWHO IS VIETNAMSURVEY ?   VietnamSurvey.com / Khaosatt...
WHERE USERS GO?
WHERE THEY GO?                 54,3% Vietnam Internet users                 Using SOCIAL NETWORK
VIETNAM SOCIAL NETWORK SHARES
VIETNAM SOCIALNETWORK SHARES
WHERE THEY MAKE MOST DISCUSSION?
WHERE THEY READ BEFORE ORDER A PRODUCT/SERVIVCE?  25.3% collect products/services information from SN
SMM in Vietnam?• 70.3% American companies using  FACEBOOK, 58% using LinkedIn, 40% using  Twitter, 26.8% using Youtube for...
Localized Social Media
Localized Social Media                 Only 3.7% using Linkedin                 9.5% using TWITTER
Localized Social Media
Localized Social Media+                                      72% for friends connect                                      ...
Forums role•   Forums/ Blogs also are Social Media channels•   Forums reach 53,3% internet users•   Forums seeding reach m...
Tracking media usersTEENS SOCIAL NETWORK   POPULAR SOCIAL NETWORK
Do social media Guidelines for employeesEmployees is not a representative ,but he/she can break company’s brand
SM marketers must be trained to be       Social Media Master• Understand SM regulations, Risk and crisis  management .• Ge...
SM News Feed Optimization
Use Integrated marketing for SMM• Use SM tools on mobile/sms  , email, web, blogs, video/audio channels and  other digital...
User loyalty building• Offers more to community (CRM on SMM)• Be responsive with user.• Maintain / convert community activ...
Be more creative     Applying creative ideas will help you more success on SMM•   Viral is better than buzz•   Be Analytic...
Thank you for attention !• About me : http://about.me/tuanha
Socialmediainvietnam vinalink-110610082131-phpapp02
Socialmediainvietnam vinalink-110610082131-phpapp02
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Socialmediainvietnam vinalink-110610082131-phpapp02

  1. 1. Social media marketing conference Hanoi June 2011 TUAN HA – VINALINK MEDIA VIETNAM SEO CLUB President www.vietseo.vn
  2. 2. Vietnam Social media report on June 2011 by Vietnamsurvey.comWHO IS VIETNAMSURVEY ? VietnamSurvey.com / Khaosatthitruong.vn is one of biggest Sub-contractorin Vietnam on Online market survey (From 2006) Every year : VietnamSurvey runs over 60 studies for TNS Global, Acnielsen, GlobalTestMarket for most wellknown brands :HITACHI, SONY, YAMAHA, HONDA, TOYOTA, VIETNAM AIRLINES, AT&T, GE… This report made from 5000 samples in 2 months by online method This report focuses on Internet users in Vietnam
  3. 3. WHERE USERS GO?
  4. 4. WHERE THEY GO? 54,3% Vietnam Internet users Using SOCIAL NETWORK
  5. 5. VIETNAM SOCIAL NETWORK SHARES
  6. 6. VIETNAM SOCIALNETWORK SHARES
  7. 7. WHERE THEY MAKE MOST DISCUSSION?
  8. 8. WHERE THEY READ BEFORE ORDER A PRODUCT/SERVIVCE? 25.3% collect products/services information from SN
  9. 9. SMM in Vietnam?• 70.3% American companies using FACEBOOK, 58% using LinkedIn, 40% using Twitter, 26.8% using Youtube for business (Source: MCI - Circle Merchant Confidence index April 2011)• Only 0.4% Vietnam companies using FACEBOOK, 0.07% using Youtube, Only 0.2% using LinkedIn, Twitter, and Other Vietnam SN for business
  10. 10. Localized Social Media
  11. 11. Localized Social Media Only 3.7% using Linkedin 9.5% using TWITTER
  12. 12. Localized Social Media
  13. 13. Localized Social Media+ 72% for friends connect 57% seeking new friends 26% Make notes Vote source :facebookvietnam
  14. 14. Forums role• Forums/ Blogs also are Social Media channels• Forums reach 53,3% internet users• Forums seeding reach more rank in SERP• Forums seeding is focused and can influence faster with low cost.• Forums seeding left long engagement than SN• Forums seeding can be more interactive• Forums seeding campaign can reach more impressions• Forums not for Building User Loyalty like SN
  15. 15. Tracking media usersTEENS SOCIAL NETWORK POPULAR SOCIAL NETWORK
  16. 16. Do social media Guidelines for employeesEmployees is not a representative ,but he/she can break company’s brand
  17. 17. SM marketers must be trained to be Social Media Master• Understand SM regulations, Risk and crisis management .• Get connected with local SN supporters• Understand SM algorisms such as edgeRank algorism to do SMO• Understand viral flow on SMM• Relations with OCM (Online Community Managers )• Pull but not Push / quality over quantity
  18. 18. SM News Feed Optimization
  19. 19. Use Integrated marketing for SMM• Use SM tools on mobile/sms , email, web, blogs, video/audio channels and other digital channels.• Mixing traditional media with social media creates an integrated marketing strategy (Example : Do SMM on/after offline events will get more interactive)
  20. 20. User loyalty building• Offers more to community (CRM on SMM)• Be responsive with user.• Maintain / convert community active on/after campaign• Tracking user behavior to get more CRO (Convert silent fans to active fans)
  21. 21. Be more creative Applying creative ideas will help you more success on SMM• Viral is better than buzz• Be Analytical & Observant• Don’t hate Practice and trial• Listen to community every time• Doing social trends content
  22. 22. Thank you for attention !• About me : http://about.me/tuanha
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