Transcript of "Qualitysheet, the brand community marketplace"
Qualitysheet [dotcom] the Brand Community Marketplace November 12, 2010. Qualitysheet Limited
What is a Brand Community ? “ A brand community is a community formed on the basis of attachment to a product or marque. “
The Power of Brand Communities – increase the time consumers spend enjoying a brand; – articulate the brand message in a way that customers can transmit to new prospects; – provide an interactive communication and research channel that tracks members’ interests over time; – support ongoing promotions, e.g., for new products, and events; – reduce advertising and promotions costs with programs that build upon each another.
Two major Implications … <ul><li>As visible consumers of a brand, brand community members can become its best promoters: Brand community members propel the brand message (and their enthusiasm for it) into the market and also act as the conduit for feedback from the market. </li></ul><ul><li>They become the source of valuable customer research. </li></ul><ul><li>2. Because a brand community represents a cohesive group, marketers can treat customers like subscribers or members and develop membership-oriented programs that deepen customer relationships. </li></ul>
The minimum requirements for having a brand community seems to be: – a brand that uniquely differentiates its consumers; – mechanisms for consumers to engage in a public experience of the brand.
<ul><li>- prospects considering a brand choice </li></ul><ul><li>non-committals who choose out of convenience or </li></ul><ul><li>habit with no real preference </li></ul><ul><li>brand admirers who truly prefer a brand </li></ul><ul><li>brand enthusiasts who both prefer and refer. </li></ul>The Brand Community model for marketing includes
The internet marketer’s job is to move New leadx into the brand circle and move consumers from the periphery to the center of the brand community, Brand Inactives Brand Challengers Brand Spectators Brand Admirarers Brand Enthousiasts
Do you aspire to build a brand community or a community brand ?
The Brand Community Landscape THE BRAND THE BRAND COMMUNITY Brand Community Members Brand Community Manager Brand Ambassador Brand Co-Ambassadors
www.qualitysheet.com The Brand Community Marketplace
The Qualitysheet Brand Community Dashboard : The Brand Community Manager and Brand Ambassador toolbox for Brand Community Managment and reporting
The Brand Community Status The Orphan Brand Community The Brand is created by a customer, but nobody started to manage the brand community and the brand did not take ownership yet The Trusted Brand Community The Brand has notified the brand community and has taken Ownership to get in contact with their brand community Members and talk direct or over the brand community manager. The Managed Brand Community The Brand is created by a customer and someone of the members has decided to start managing this brand community, to become the representative of the brand community members.
- Start your Brand Community in less then 1 minute - Brand Recommendations and experience feedback by your Community Members - Live Brand Community Size, progress and profile - Brand Community Interaction Tools and alerts - Custom surveys and dynamic reporting - Live Analytical Reports on Brand Community Behaviour - Brand Community integration tools for your website - Brand Marketing Cloud Position and competition comparison Qualitysheet gives to brands
<ul><li>A brand Experience and recommendation service </li></ul><ul><li>An Ideas Bank for the brand </li></ul><ul><li>Start a Brand Community in less then 1 minute </li></ul><ul><li>Brand Community manager tools to manage the Community </li></ul><ul><li>Information about the Community and its members </li></ul><ul><li>Exclusive news and advantages from your brands </li></ul>Qualitysheet gives to Brand Fans
<ul><li>-User driven Dynamic Sector based tags </li></ul><ul><li>User driven Dynamic Region based tags </li></ul><ul><li>-Brand Ownership feature to allow brands to start </li></ul><ul><li>communicating with their Fans and Customers </li></ul><ul><li>Auto translate services </li></ul><ul><li>Visual GeoMapping of brands </li></ul><ul><li>Digital Vouchers to reward the brand Community members </li></ul><ul><li>Custom Satellite Survey services </li></ul><ul><li>Widget based integration of the brand community actions </li></ul><ul><li>in member or brand websites </li></ul><ul><li>Twitter based Support </li></ul><ul><li>Twitter, Facebook and Linkedin based Communication </li></ul><ul><li>Sector and Region based Rankings </li></ul><ul><li>A PC, Mac , Tablet and Mobile based edition </li></ul><ul><li>A global Live Recommendation Service </li></ul>And much more…
<ul><li>. Free for Customer and Brand Fans </li></ul><ul><li>. Free for small brand community groups </li></ul><ul><li>. A fix fee a month for midsize and large brand Community Groups </li></ul><ul><li>Last Highlight : </li></ul><ul><li>Brand community toolsets activated </li></ul><ul><li>Area managers for East Coast US and UK joined the team </li></ul><ul><li>Next highlight : </li></ul><ul><li>Premium services launch November 25 </li></ul>Qualitysheet Is…
[email_address] Qualitysheet is the primary Brand Community Marketplace, trusted by many brands worldwide and growing rapidly, unlocking the customer network in its full potential http://www.qualitysheet.com
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.