The Brand Community Roles

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The different roles of a Brand Community

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The Brand Community Roles

  1. 1. Qualitysheet [dotcom] the Brand Community Roles November 15, 2010. Qualitysheet Limited
  2. 2. The Brand Landscape and Fan value How many fans do they have ? Who are their real competitors ? How many members do they have ? How long do fans stay fans ? How much do Brand talks direct with their fans ? What do they know about their fans ? Are their fans their real marketing and direct sales forcce ? Source : the Brandbubble
  3. 3. Enabling a Brand Community Landscape THE BRAND THE BRAND COMMUNITY Brand Community Members Brand Community Manager Brand Ambassador Brand Co-Ambassadors
  4. 4. The Brand Community People The Brand Community Creator Anyone who has something to say about a brand can create a brand fan community. They have no responsibility, but were just the first to give their opinion about a brand or service. The Brand Ambassador The Brand has notified the brand community and has taken Ownership to get in contact with their brand community Members and talk direct or over the brand community manager. The Brand Ambassador works for the brand and represents officially the brand in the Brand Ambassador role. The Brand Community Manager The Brand Community Manager is someone who decided to represent all the Brand fans. This is not a person working for the brand, but the voice of the fans. Someone who makes that the community works well, all members act good , the community grows and that represents the fans in talks with the brand.
  5. 5. The Brand Community Member Anyone who has something to say about a brand , wants to know something about a brand, has an idea for a brand … Anyone who thinks about a brand is a brand community member ( Qualitysheet uses the automated fan status engine ) Brand Inactives Brand Challengers (0>4) Brand Spectators (view only) Brand Admirarers (5-6) Brand Enthousiasts (7-8-9-10)
  6. 6. The Brand Community Status The Orphan Brand Community The Brand Community is created by a brand fan, but nobody started to manage the brand community yet and the brand did not take ownership yet The Trusted Brand Community The Brand has notified the existence of the brand community and has taken ownership to get in contact with their brand community Members and talk direct with them or over the brand community manager. The Managed Brand Community The Brand Community is created by a fan and someone of the members has decided to start managing this brand community, to become the representative of the brand community members.
  7. 7. 1. their own Brand Community in less then 1 minute 2. Brand Recommendations and experience feedback by your Community Members ( customers , fans and prospects ) 3. Live Brand Community Size, progress and profile 4. Brand Community Communication Tools and alerts on changes 5. Custom surveys for members and dynamic reporting 6. Live Analytical Reports on Brand Community Behaviour 7. Brand Community integration tools for your website ( widgets ) 8. Brand Bubble charts and competition comparison Qualitysheet gives to brands
  8. 8. 1. The option to start your own Brand community 2. A Brand Experience and recommendation service 3. An Ideas Bank to share your ideas with your preferred brands 4. Become a Brand Community Manager of your brand 5. Brand Community manager tools to manage your Community 6. Brand Community integration tools for your website ( widgets ) 7. Information about the Community and its members 8. Exclusive news and advantages from your brands 9. Meet other brand fans Qualitysheet gives to Brand Fans
  9. 9. Info@qualitysheet.com Qualitysheet is the primary Brand Community Marketplace, trusted by many brands worldwide and growing rapidly, unlocking the customer network in its full potential http://www.qualitysheet.com
  10. 10. Info@qualitysheet.com Qualitysheet is the primary Brand Community Marketplace, trusted by many brands worldwide and growing rapidly, unlocking the customer network in its full potential http://www.qualitysheet.com

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