transforming traditional outreach …
* Enquiro: “Business to Business Survey 2009.”
of web users admit making
           judgments about the credibility
           of an organization based on
           the...
78% of
34% of                        consumers
bloggers post                  trust peer
opinions                     reco...
It’s a must have for Corporate Marketing …
  Creating brand awareness…
  Inbound marketing / research
  Promoting / showca...
You are already involved in Web media
  Your family & employees are doing it.
  Discussion about your company and
     bra...
Of comparative advantages…

 Word of mouth is #1 influencer of
   purchases
 Does not require a huge media
   marketing bu...
Traditional Media        Web Media
        Customers     Collaborator
            Talk to   Talk with
            Selling ...
The trust and credibility your website
communicates is critical in helping
visitors feel confident in purchasing
from you
At Sony we assume that all products of
                       our competitors have basically the
                     same...
media
The Social Web
The Social Web
The Social Web
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The Social Web

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Social Web is a concept that is transforming traditional outreach. Social is greater than media.

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The Social Web

  1. 1. transforming traditional outreach …
  2. 2. * Enquiro: “Business to Business Survey 2009.”
  3. 3. of web users admit making judgments about the credibility of an organization based on the design of its web site. In the blink of an eye, web surfers make nearly instantaneous judgment of the website’s visual appeal.
  4. 4. 78% of 34% of consumers bloggers post trust peer opinions recommend about ations products & brands *Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine * July 2009 Nielsen Global Online Consumer Survey
  5. 5. It’s a must have for Corporate Marketing … Creating brand awareness… Inbound marketing / research Promoting / showcase new products / services. Community relations / building creating employment
  6. 6. You are already involved in Web media Your family & employees are doing it. Discussion about your company and brand are taking place. If you participate you can shape positive outcome.
  7. 7. Of comparative advantages… Word of mouth is #1 influencer of purchases Does not require a huge media marketing budget. Viral effect can carry a message long way
  8. 8. Traditional Media Web Media Customers Collaborator Talk to Talk with Selling Sharing Voice = company Voice = citizen More expensive Less expensive Prof media outlets User content Push Marketing Pull Marketing Broader Market Targeted Market Static Content Evolving Content Short Lived Long Life One - Sided Multiple Opinions
  9. 9. The trust and credibility your website communicates is critical in helping visitors feel confident in purchasing from you
  10. 10. At Sony we assume that all products of our competitors have basically the same technology, price, performance and features. Design is the only thing that differentiates one product from another in the marketplace - Norio Ohga
  11. 11. media

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