2010: A Service Provider Odyssey

2010: A Service Provider Odyssey - Presentation Transcript

2010: A Service Odyssey Disruptive Technologies and What Service Providers Should Be Doing NOW source: litmuse http://www.ﬂickr.com/photos/litmuse/309500151/

About us....

Tranquility... source: Flickr

Or Not? source: Flickr

harbinger: one that pioneers in or initiates a major change... or foreshadows what is to come source: Flickr

hindsight: perception of the nature of an event... after it has happened source: Flickr

Quick History Lesson • First web server: 1989 (or thereabouts) • And here we are... source: Wikipedia

Perspective source: Flickr

Miles, Locations,Variety • Wireless Symposium • CTIA • IP Possibilities • Google I/O • Mikrotik UM • TechCrunch50 • and the list goes on... (TelcoTV next month) source: Flickr

Experts: 4 years ago • IPTV • Mobile TV • FTTP • VoIP • WiMAX • P2P • IMS • ENUM • FMC • IPv6 source: Billing & OSS World 2006, Flickr, GoGo Internet at 37k feet

Also ~4 years ago $30 in ﬂight WiFi (and it was horrible) source: GigaOm, Boeing

Today... source: Flickr

Have you seen this? • So-called “netbooks” • < $350 • Nimble • Purpose built Linux • Coming soon: Windows 7 • Cloud based storage • Single click application installs (“stores”) source: TechCrunch

Towers? What towers? source: YouTube

Nice parking job... source: Flickr

The race to zero... source: Flickr

LIPITOR ® not included... source: Flickr

We care when it matters... source: Wikipedia, Flickr

You know... source: USA Today

We should talk. source: Digitel Wireless, i-Linc Technologies, BusinessWeek

And now... source: Flickr

I see... • CDNs • Fiber Tails • Multi-RF Devices A • Cloud Concepts List... • Afﬁnity Models • Social Constructs • NG Voice • Session Control • VRouters • Impulse Enablement source: Wikipedia

CDNs • Over the Top (OTT) as the • Tied to speciﬁc high capacity truly IP STB NAP • Akamai, Limelight, Amazon S3, • Only hold up? The speed of YouTube, and more.... light. • Device speciﬁc appliances • Create a center of excellence with a nice • Files of all varieties couch • Easy access, easier math

Fiber Tails • Customer owned ﬁber NID • Builder friendly designs • Price competitive (CPA) • Increasingly common references • Copies the RLEC model for mutuals and co-ops • Offer discounts starting now source: Fora.tv, OPASTCO, TANE

Multi-RF Devices • Multi-network ready • 3G+WiFi in your pocket • Bluetooth (UWB) • Potential for increased density of radios, HD IP TV delivery, etc... • Budget for and make relevant investments source: OPASTCO

Cloud Concepts ME • Microsoft vision: 3 Screens and a Cloud TOO!! • Google vision: AppEngine, BigTable • Apple vision: iTunes, .ME • Amazon vision: EC2/S3 • Cisco vision: Enable private clouds in enterprise and the telco market • Find a partner now and work towards a localized ﬂavor source: TechCrunch

Afﬁnity Models • Low tier product set matched to similar use patterns • Access across networks with SSO • Typical add on is WiFi but can extend to third party services • Roaming concepts apply and partner agreements extend • Open your authentication (p.s. get it right) source: Flickr

Social Constructs • Turnover every 2 years • API key oriented vs. authentication • Twitter, Facebook, Google, Yahoo, AOL • OAuth exposed/exploited • Namespace scarcity • XMPP, PubSubHubBub, RSSCloud, Firehose, etc... • One way caveats and controls • Google Wave, Live Mesh, • Limited interop at this time Federation but likely in the immediate future • Pick a platform today

NG Voice • Skype,Yext, Google Voice • Convergence links enterprise presence to consumer notion • The ultimate “app” (they say) of availability • iPhone takes voice notes • Leverages clouds, race to zero pricing, and years of • Transcription revolution standards wars • Lowered barriers to entry for • Find a partner but start minor players small and think local • API and pay by the drink models

Session Control • AUP/ToS presentation on • Up-selling as an advertising access or as reflected by platform marketing demands • Monetization via • Traffic qualification for aggregation and collection business analytics of subscriber patterns and metrics • Provisioning hooks and metering enablement (DPI • Start with a business with purpose) problem or revenue trial

VRouters • Virtualization comes to • Highly disruptive to units network devices based sales models • Demarc shifts to inside device • Routers in a cloud are now vs. physical world considered “on demand” • Mix and match processing on • Reconsider network metarouters elements management, SLA calculation, and • Emergence of so-called hybrid mediated web gateways

Impulse Enablement • Swinging door selling and just • Simplifying overall integration in time provisioning and trust (non-repudiation) • Lowered friction self service • Ask your vendors about it before you buy/renew • Set and forget for latent functionality • Build everywhere with consumer driven turn up • Holistic or converged approach via BRAS vendors source: Flickr

Service Provider: Start NOW Technology Day 30 Day 180 Day 360 CDNs Monitor Experiment Refine Fiber Tails Experiment Refine Go to market Multi-RF Devices Experiment Experiment Experiment Cloud Concepts Experiment Refine Go to market Affinity Models Refine Go to market Iterate Social Constructs Monitor Experiment Experiment NG Voice Refine Go to market Iterate Session Control Experiment Refine Go to market VRouters Monitor Experiment Experiment Impulse Enablement Refine Go to market Iterate source: Cuthrell Consulting, LLC

Partner Vendor Matrix Core Matrix Customers Preferred Best Carriers Effort Multiple Carrier Niche Internet Emerging Customers Customers Start it... Diverse Carriers like you plan to ﬁnish it. Backup Recovery Services Engine Out of Band Access Monitoring SLA Custom Dashboard Services Alerts Tools Engine Paging Developer Metrics Environment Reporting <Custom Alpha Beta GA SLA> Biz Dev Biz Dev Force Force Outside Inside Sales CTO Sales Force Role Force Pro Cust Inside Svc Svc Outside Sales Role Role Sales Force Force Apps Ops Role Role

You have reached the end of the Internet this presentation Take a breather before the Q&A source: Flickr

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